There’s very little that hasn’t been said about the effect of a good red lipstick. But has anyone said much about the power of a cyber-punk violet? Or a shimmery caramel? These colors, plus seven shades of red, two nice, matte nudes, and a navy are just some of the shades covered in Kat Von D's new Studded Kiss Lipstick collection (there's 30 all told). The tattoo empress-turned-Sephora-best-seller knows how to make a pigment that lasts—10 hours, they say. Ten hours! So should you find yourself in need of a new personality to try on for fall, may we suggest one (or perhaps more) of these?

Elena Kantaria (Women Management) in Kat Von D Studded Kiss Lipstick (available only at Sephora) photographed by Tom Newton. Makeup by Annie Kreighbaum. This post is in collaboration with Kat Von D.