While they don't come right out and say it, the Rituel de Fille About Us page reads that the brand has 'a new vision for beauty inspired by the magical side of natural ingredients, where pigment is elemental, ceremonial and powerful,” so it's safe to assume that the founding trio are hot witches. If the Halliwell sisters from Charmed started a makeup line, this is what that would look like.

Milan (Major) wears the Obsidian Ash and Ember Eye Soot, applied with a stiff, short shadow brush along the natural almond shape of her eyes, Inner Glow Cream Blush in Frenzyon her cheeks, and the Forbidden Lipstick in Written in Blood on her lips, with Ash and Ember Eye Soot in Golden Agedabbed at the center of her lids and the middle of her bottom lip. Each batch of product is made by hand in-house for quality control—but also secrecy from the outside world.

Milan Dixon (Major) photographed by Tom Newton. Makeup by Annie Kreighbaum.