Follow
Glossier pink

This Is What Awesome Smells Like

regimedesfleurs-3
1
regimedesfleurs-4
2
regimedesfleurs-3
regimedesfleurs-4
regimedesfleurs-3
regimedesfleurs-4
replies

Parents, take note: Ezra Woods, co-creator of Régime des Fleurs, has been wearing cologne (Orange Verte by Hermès) since kindergarten. He is now a genius perfumer—very simple. Ezra and Alia Raza, friends and self-professed “fragrance nerds,” have combined their collective nerdiness and artful eyes (Ezra, a former stylist, and Alia, a video artist) into a line of handmade perfumes that manages to be opulent without pretense, and lighthearted without feeling too young or quirky. They smell of things like steel, a rainy city street, seashells, face creams, and talc cosmetics combined with real tuberose absolute, jasmine oil, and all sorts of uncommonly high percentages of authentic old-school fragrance ingredients to create an olfactory sensation that makes you immediately understand what Alia means when she says wacky things like, “ Turquoise imagines a teenaged Marie Antoinette gone abroad to India,” or, “ Water/Wood is the scent of a pine forest under water,” One spritz of Nitesurf, and you're like, “Yes, yes! This is totally what a neon orange blossom on Venice Beach at night smells like,” And the bottles? They speak for themselves.

Photos by Tom Newton. Follow Régime des Fleurs on Instagram @regimedesfleurs