Marc Jacobs' Fall 2014 collection was a study in tonality, and so were the wigs, individually dyed to match the pinks, creams, beiges, and brown shades of the clothes. But the effect wasn't so literal—the colors were more subdued, with a vintage feel and lots of pearly iridescence. And it turns out people are already requesting the dusty colors in real life. We talked to Guido's colorist, Victoria Hunter, to find out more about the soft shades of… mink(?):
“It’s kind of a little nutty how this show has inspired people. I have clients calling from Paris, Japan—and they’re already trying to do it at home! I think they should just get me a dedicated store, because so many people are requesting this. The shades are very chic and tasteful and powerful—and with everything that’s been out there with color being so literal, this is a cleverer alternative. It’s something unique, and we haven’t really seen it before, which is why I think it’s caused a bit of a craze.”
She added, “Marc asked me if I could come up with something kind of mink-y, old-lady, that had that kind of antique-y look about it. We came up with five different shades: a mauve, a brown—which we were calling 'mink,' a beige—a very grey-ash color—and a flesh color, and a Nordic blond. But there were no real shade names; we just ended up calling them one, two, three, four, and five. As you can imagine, with 70 wigs and two days to dye them, things can get quite crazy. And then the models’ brows were bleached, and we dyed all of them the beige color regardless of wig shade.
Sure, they’re crazy colors, but it's still something everyone can wear. The effect was very translucent, with a silver, pearly finish to it. Under the lights, it sparkled—it really did. And no, you cannot do this at home.”
P hotographed by Emily Weiss backstage at Marc Jacobs Fall 2014 in New York on February 13, 2014. Hair by Guido for Redken; makeup by François Nars for Nars Cosmetics.