We've been Instagramming for some time now, and while we enjoy a good filter debate as much as the next person, we’re really in it for the feed. That constant stream of inspiration—OK, maybe there's a Japanese hedgehog sandwiched in between Caroline Brasch Nielsen (@caroline _brasch) and Katie Grand (@kegrand)—transfixes us from morning to midnight. (Seriously, what did we do in line for Starbucks before Kevin Systrom?)
Of all of the accounts that reeled us in, our gateway drug was fashion photographers. Their snaps are so insider-y that we know well in advance just which models, locales, and behind-the-scene teams we can look forward to seeing in our favorite magazines, and play voyeur to the fashion friendships that form off-camera (e.g., Cass and Daria). The best Instagramming photogs take us down the rabbit hole to the very people, places, or art shows that inspire their work—all delivered with the perfect composition and filter (or not). So, in the interest of making the addictive app more navigable, we've assembled a directory to the photographer accounts we get out of bed for (or, check first thing in the morning... sorry Arianna):
Who: Mert Alas @mertalas
IRL: One half of the digitally-savvy duo known as Mert and Marcus
As Seen In: W, Vogue, The New Yorker, Dossier
Insta Style: Kate, Daria, Gisele, Natalia, Lara, and more Supes; surrealistic color schemes; selfies of the not-so-hard-on-the-eyes Turk with his bold-face pals (think: Jessica Chastain, Kanye)
Who: Miles Aldridge @milesaldridge
IRL: Illustrator-cum-photographer who prefers hyper-stylized, sexualized models with spacey expressions; half-brother to model Lily; ex-husband to Kristen McMenamy
As Seen In: Vogue Italia, MAC campaigns
Insta Style: Pop kitsch; everyday absurdities; lush flora; his artistic process
Who: Tim Barber @timobarber
IRL: Former photo editor of Vice, founder of TinyVices
As Seen In: MUSE, Bullet, Opening Ceremony campaigns
Insta Style: Artful selfies (shadows and reflections); satirical cityscapes; cats!; amazing t-shirts; his coterie of model and artist friends (Anja Konstantinova, Aurel Schmidt, Ryan McGinley)
Who: Fabien Baron @fabienbaron
IRL: Art director and current editorial director Interview; photographer
As Seen In: Interview, Calvin Klein (creative direction) and Chloe campaigns (photographer)
Insta Style: Tight shots of decaying flowers (look out, @sammcknight1); architecture; Saul Leiter-esque painterly landscapes
Who: Cass Bird @cassblackbird
IRL: Brooklyn-based fine-art and fashion photographer
As Seen In: The New Yorker, Dossier, T, The New York Times Style Magazine, Dazed & Confused
Insta Style: The gritty vigor of her editorial work in iPhone form; behind-the-scenes outtakes from shoots with bff Daria Werbory; Cass mimicking celebrities with celebrities; her wife (The Wall Group’s Ali Bird) and their two kids
Who: Ryan Kenny @arekenny
IRL: Zeitgeisty Australian photographer
As Seen In: i-D, Oyster
Insta Style: Young models hearts running free (Teresa Olman,Bambi Northwood-Blyth); wanderlust-inspiring landscapes filtered with flare; cacti; palm trees
Who: Glen Luchford @ _glen _luchford
IRL: British-born photographer, film director
As Seen In: The Face, Vogue, Harper's Bazaar
Insta Style: Vintage polaroids, outtakes, and unpublished photos featuring Kate Moss, Stella Tennant, Milla Jovovich; cool British artists and fashion insiders (Tracy Emin and Camilla Nickerson); before-and-after series of Luchford setting up and getting the shot; his bestie, Mario Sorrenti
Who: Josh Olins @josholins
IRL: British photographer capturing day-dreaming models
As Seen In: British Vogue, Vanity Fair, Vogue China
Insta Style: Frenetic city life; humorous juxtapositions; quiet beauty; his Polish model buds (e.g., Zuzanna Krzatala, his gf).
Who: Angelo Pennetta @angelopennetta
IRL: British photographer shooting gritty-glamorous millennials
As Seen In: Industrie, Vogue, Numéro
Insta Style: The cool-kids club (Alexa, Dree, Cara, etc.) on set; transcendental light; his latest culinary indulgence; puppies!
Who: Alex Prager @alexprager
IRL: Suspense-driven fashion photographer
As Seen In: The Museum of Modern Art, W, Vogue
Insta Style: Her life with graphic designer Simon Dargan; the art she’s seeing; cinematic behind-the-scenes snaps; selfies with her artist sister, Vanessa; sunny California.
Who: Terry Richardson @terryrichardsonstudio
IRL: Making two-thumbs up a thing again
As Seen In: Vanity Fair, Rolling Stone, Harper's Bazaar, YSL beauty campaigns
Insta Style: Flash-driven selfies with models, rockstars, and celebs at his studio; lots of flannel; his signature positive hand sign
Who: Collier Schorr @collsea
IRL: American photographer specializing in androgynous and fantasy-riddled youth
As Seen In: Self Service, Dossier, Dazed & Confused
Insta Style: Her girlfriend, hairstylist Holli Smith; nearly bare-faced models and actresses (Kate Moss, Kristen Stewart); YOUNG LEONARDO DICAPRIO
Who: Mario Sorrenti @Mario _Sorrenti _2
IRL: Italian-born New Yorker best known for iconographic magazine spreads of nude models
As Seen In: Vogue, Harper's Bazaar, Purple, V
Insta Style: Sexually-charged images (so much so that Instagram has deactivated his account several times); snaps of his kids; outtakes and contact sheets from high-profile shoots; his own drawings; his pal, Glen Luchford.
Who: Inez Van Lamsweerde and Vinoodh Matadin @inezvinoodh
IRL: Dutch photography duo and parents of one very cool kid, Charles
As Seen In: Vogue Paris, i-D, Yves Saint Laurent and H&M campaigns (including the new series with Beyonce)
Insta Style: Their son; their shoots; their love of floral arrangements; what they’re eating (and not eating: no salt!); sealed with a kiss (“kisses”)
Any awesome accounts we missed? Let us know in the comments!