To borrow a phrase from Karlie Kloss, “Embryolisse is where it’s at.” Since its inception in 1950, the French-pharmacy staple has become, for many beauty insiders, the gold standard for soothing, no-frills face moisturizers. Widely reported as Jane Birkin's cream of choice, Embryolisse Lait-Crème Concentré has been used as everything from a cleanser, makeup remover, foundation-mixing agent, primer“ target=), and a hair texturizer. After spotting it in Top Shelf after Top Shelf, we couldn't help but connect the dots and make some room for a tube on our own medicine-cabinet shelves. We dig it. But don't take our word for it:

Gaia Repossi confessed that her beauty routine consists of)“just washing my face at night, and putting on lots of [Embryolisse], and that’s it.” She added,)“My skin gets really irritated by chemicals and perfumes, and this is the best one really.” (Paraben-free Embryolisse claims to be scented with)“the perfume of childhood.” which we will translate as 'mostly unscented with subtle floral undertones.') Karlie Kloss, Julia Restoin Roitfeld, Bianca Dueñas, and Rumi Neely also count it in their daily rituals—Neely described the texture as)“good for day' and)“not super heavy.” The moisturizer works to retain water in the skin, leaving you with a smooth surface that's incredibly soft. Lindsay Wixon and Karlie can be found using the lotion during fashion week, while Caroline Issa, Harley Viera-Newton, and Charlotte Ronson turn to it when their skin becomes very dry, especially in the winter. Parisian beauty editor Lili Barbery-Coulon relies on Embryolisse when her skin is too oily,)“because, for me, it's light.” While we will do most anything to align ourselves with Jane Birkin, we love Embryolisse the most because the fast-absorbing formula feels like you're wearing nothing at all.