So yeah, cough, we may have just done the whole “it's what's inside that counts' thing, but how CHIC is the packaging for Dries Van Noten and Frédéric Malle's fragrance collaboration?! Forget the powdery-floral perfume (I mean, don't really, it's Frédéric Malle), we just want to carry the box around. Plus, have you seen Malle's elegant new website? They have a little questionnaire section to help select a signature scent. As if you needed any further proof that presentation counts.
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