There seems to be a certain reverse psychology in the works with the latest fragrance campaigns. First, Lady Gaga got down and dirty in a veritable oil spill for her fragrance, Fame, and now YSL just debuted Manifesto with its new “ambassador' Jessica Chastain up to her elbows in lilac paint. The ad got us thinking:

1 When Jessica Chastain looks good, she looks REALLY DAMN good—e.g., her T cover (shot by Cass Bird), some of Mario Testino's shots from September Vanity Fair, and a few knockout red-carpet appearances (in Alexander McQueen, Gucci, Balenciaga)... And

2 Speaking of McQueen, Chastain's paint-dipped hands and that violet smudge behind her recall McQueen's S/S '99 show opener, which saw Shalom Harlow turned into a living piece of art via some helpful robotic-arms wielding spray paint.

Apparently, the paint is meant to be taken literally-- Chastain's starring in a film spot for YSL shot by Nicolas Winding Refn in which she'll play... a painter! But regardless, it looks like Fall is shaping up to be seriously colorful.