“Isabel wants the girls very natural, very sexy,” Marant’s longtime hairstylist, Stephane Lancien, told me before the spring show. “Some of the models walk in and we say, ‘Voilà—your hair is perfect like that, you’re finished.’” For those of us who aren’t Arizona Muse, though, wrangling hair into tip-top, off-duty-model shape could take a trick or two. I have discovered those tricks.
At Marant, the Brazilian brigade (Izabel Goulart and Isabeli Fontana) got light blowouts with a round brush first, to shift their thick, wavy hair into neutral. Hairdressers then divided girls’ hair into loose sections from a middle part, twirling the pieces and clipping them to the scalp for a beat. Theoretically, you shake your hair out after this and it’s like a slo-mo clip from a Victoria’s Secret TV commercial. But for many of us—specifically, my straight-and-fine-haired sisters—this kind of hair takes product. Powders, foams and spritzes to bring it from squeaky clean and lank to rumpled in the best way possible. There was nary a product in sight backstage at Marant, save for a crate of L’Oréal Elnett hairspray. Now, where hairsprays are concerned, this is the stuff that dreams are made of: brushable, buildable, flexible, non-sticky—it’s really hairstyling gold. Almost every big-name hairstylist would tell you so. If you’ve shied away from hairsprays in the past (I don’t blame you), now is the time to reconsider grandma’s go-to: Elnett will open your eyes to a world of possibilities.
But what about body, you ask? Getting a bit of “second day” texture? In the past I’d have told you dry shampoo—as Tory Burch has said, it’s as good a styling tool as it is a refresher. Hair powder (like Bumble and bumble’s) sprinkled at the roots is a subtle texturizer, while Klorane’s classic oat milk aerosol builds thickness all over. Recently, though, I’ve become obsessed with a new product thanks to Lily Aldridge: Oribe Dry Texturizing Spray. It’s like… clear dry shampoo. Perhaps the most dapper, groomed-to-the-nth-degree hairstylist out there (think Don Draper but with full sleeve tattoos) went and created a line, and gave us this little gem. Roots, tips, wherever—I spray it through my hair with abandon, shake it out, run my fingers through, scrunch a bit, and finish with a mist of Elnett. In fact, I’ve been using the combo on most of the models who’ve come by lately for ITG The Makeup photos—that is, of course, if their hair isn’t perfect already.