Lipstick

Beauty Coordinates

X Marks Your Perfect Lipstick Formula

An easy-to-follow map towards a lip product with everything you're looking forRead more >

ITG ♥s

A Party At Jenna's

Jenna Lyons invites team ITG to her newly-renovated apartment for a fantasy-filled afternoonRead more >

The Top Shelf

Toni Ko, Founder, Nyx Cosmetics & Bespoke Beauty Brands

What happens after you start a makeup brand, build it from the ground up, and sell it for hundreds of millionsRead more >

#ITGTopShelfie

The Former Hijabi Balancing Curl Care And Childcare

On the beauty of nature walks and an easy way to upgrade any hair maskRead more >

#ITGTopShelfie

The Biotech Scientist With Extra Haircare In Her Suitcase

When you're trained as a cosmetic formulator, you know a good product when you see itRead more >

Monthly Favorites

Our Favorite Products: March 2021 Edition

A denim-safe body lotion, a K-pop idol-approved lipstick, a sleepy no-alc cocktail, and moreRead more >

#ITGTopShelfie

The Concept Store Founder Who Just Wants To Look Like Her Grandma

On the Black and woman-owned skincare routine that makes workweek makeup optionalRead more >

The Top Shelf

Mary Pryor, Co-Founder, Cannaclusive

On the future of cannabis and the red lipstick she always has in her bagRead more >

The Makeup

Why Do We Chase The Post-O Glow?

Unpacking the beauty industry's obsession with a just-had-sex aestheticRead more >

The Top Shelf

Athena Calderone, Interior Designer, Author, + Chef

"I want to be able to put my skincare and makeup on in five minutes, and what I really want is results. I’m 45, and I definitely don’t feel like I look my age."Read more >

ITG Top 25

Top 25 2020: The Next Generation

The game's the same, but the players are all newRead more >

#ITGTopShelfie

The Grill Designer Who Treats Her Butt With Extra Care

On the only firming cream that works, plus the best beauty recipes to whip up in your kitchenRead more >

#ITGTopShelfie

The Princess With A Liquid Liner Trick To Emphasize Almond Eyes

Miss Seminole Florida on decolonizing her beauty routine and her favorite indigenous-owned beauty brandRead more >

Monthly Favorites

Our Favorite Products: September 2020 Edition

When the world seems so topsy-turvy bizarre, it's nice to know that beauty can still surprise usRead more >

#ITGTopShelfie

The Stylist With A Solution To Midday Makeup Melt

And a lipstick shade so good, he was complimented on it by RihannaRead more >

The Top Shelf

Allison McNamara & Cassondra Kaeding

With a celebrity colorist for a fiancée, stay-at-home hair color isn't a big dealRead more >

Guide

School Supplies For Grown Ups

Swap the Crayolas for makeup crayonsRead more >