Foundation

ITG Top 25

Top 25 2020: The Next Generation

The game's the same, but the players are all newRead more >

#ITGTopShelfie

The Euphoria Actor Who Always Has Three Foundation Shades In Her Makeup Bag

Sydney Sweeney on her quest to achieve the perfect makeup base: calm, clear skinRead more >

#ITGTopShelfie

The Olympic Gold Medalist Who Has Longwear Makeup Figured Out

The eyeliner, foundation, mascara, and lip balm Lindsey Vonn put to the test on the slopesRead more >

#ITGTopShelfie

The Boutique Owner With A Routine For Every Occasion

Four different skincare protocols to try, depending on how tired you are Read more >

The Top Shelf

Jenna Lyons, Founder, Loveseen

The former J. Crew Creative Director on her new beauty venture and the $9 highlighter that looks good on everyoneRead more >

#ITGTopShelfie

The Makeup Artist Turned Peloton Instructor Who Spins In Red Lipstick

Plus, the mascara blowing up her DMs and the best sunscreen for dark skinRead more >

#ITGTopShelfie

Glossier's Social Impact Manager Just Wants To Smell Like Dessert

On the beauty of growing up Iranian-American and her favorite matte lipRead more >

#ITGTopShelfie

The Photographer Who Stays Busy To Feel Relaxed

And why the artist behind Cardi B's most iconic moments says celebrity makeup isn't for herRead more >

The Review

What's New In Foundations?

If you love foundations or haven't bought a new one since... uh... high school prom, listen up. Read more >

ITG ♥s

A Love Letter To Kosas

The line that actually (finally!) sold me on everyday makeupRead more >

The Top Shelf

Ziwe Fumudoh, Comedian

With every really good skincare product she still doesn't know the purpose ofRead more >

Makeup Ideas

The Fall Makeup Refresh

There's no better time than the present to play around with a full face lookRead more >

The Top Shelf

Sutton Foster, Actor, Younger

With an off-label use for Latisse, the moisturizer that's "like an Altoid for your face," and the best bath recipe for damp, chilly daysRead more >

As Told To ITG

How Your Makeup Changes When Suddenly 6 Million People Are Watching Your Every Move

Peter was announced the next Bachelor last night—but before that, he was covered in Hannah's favorite Charlotte Tilbury lipstickRead more >

The Top Shelf

Julie Schott, Co-Founder, Starface

The former beauty editor on why she'll cover her dark circles with concealer, but not her breakoutsRead more >

#ITGTopShelfie

The Music Industry Marketer Behind @glossierboyfriends

Turns out being neighbors with Glossier's LA store makes for excellent content...and beauty habits. Read more >

Ask ITG

The 6 Rules Of Foundation I Live By

As decided by the only consistent foundation-wearer on the ITG teamRead more >