As Told To ITG

No Products, No Problem

How a water-only beauty routine actually worksRead more >

Word of Mouth

Life Might Be Different With A Different Color Hair

If the grass is always greener on the other side, what happens to hair?Read more >

Ask ITG

The Adult Ear

What to do when you've grown out of your rebellious phase, but not your love of piercingsRead more >

Word of Mouth

Sunscreens Picky People Love

SPF's most discerning consumers did the testing, so you don't have toRead more >

#ITGTopShelfie

The Ecologist With A Color Correcting Lip Stain

Zinnia Kumar stars in Glossier's Ultralip campaign—here's her trick for getting the most out of lip colorRead more >

Beauty Coordinates

X Marks Your Perfect Lipstick Formula

An easy-to-follow map towards a lip product with everything you're looking forRead more >

ITG ♥s

A Party At Jenna's

Jenna Lyons invites team ITG to her newly-renovated apartment for a fantasy-filled afternoonRead more >

Just In

This New Makeup Launch Feels As Good As Gossip

I can't wait to tell you about it, and now I don't have toRead more >

#ITGTopShelfie

The Food Editor Exfoliating With Satan Salad's Dressing

"I’m into the smell—to me, it’s like soy sauce meets fish sauce meets….mushrooms? I get kind of hungry after."Read more >

Monthly Favorites

Our Favorite Products: April 2021 Edition

Everything holding ITG's editors over while we wait for summer like it's Santa ClausRead more >

The Top Shelf

Toni Ko, Founder, Nyx Cosmetics & Bespoke Beauty Brands

What happens after you start a makeup brand, build it from the ground up, and sell it for hundreds of millionsRead more >

Guide

Beauty Certifications, Explained

Like Girl Scout badges for your favorite productsRead more >

Beauty Legacy

Thanks For Nothing, Mom!

You know how everyone's earliest beauty memories are of watching their mom primp? Yeah, not mine. Read more >

ITG ♥s

Take A Shower In A Cup Of Tea

Well, not exactly... but the $4 hack does feel pinkies-up fancyRead more >

#ITGTopShelfie

The Mixologist Who’s Going Alcohol-Free

To fight the skin-drying effects of liquor, it's all about layering on the moistureRead more >

Just In

There's A New BHA In Town

A primer on salicylic acid's little sister, lipo-hydroxy acidRead more >