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The Top Shelf

Cyrus Veyssi, Content Creator + Writer

"When I came out as non-binary, there were a lot of expectations for me to look more feminine. But being non-binary means that I don’t need to fall into that category—I shouldn’t have to be in full glam for you to believe me."Read more >

As Told To ITG

Rosie Huntington-Whiteley Is A Makeup Sponge

Literally, she's a model and Rose Inc's founder—figuratively, she's soaked up 20 years worth of industry veteran beauty tipsRead more >

ITG Top 25

Top 25 2021: Cheap Thrills

Our favorite products of the year...all under 35 bucksRead more >

The Top Shelf

Tabria Majors, Model

"This is a bad way to live, but I buy a lot of my fragrances as decoration. Last night, my boyfriend was looking at all my fragrances and said, ‘You couldn’t use these all in a lifetime.’"Read more >

#ITGTopShelfie

The "Personal Skin Trainer" Addicted To Exfoliating Acids

Mandy Moore's facialist owes her glowing skin to glycolic acid in three (!!!) separate steps Read more >

The Top Shelf

Zeba Blay, Writer

"At the end of the day, images inform how people perceive Black women and how Black women perceive themselves. There’s a reason why, growing up, I was so starved for something."Read more >

The Top Shelf

Poppy, Musician

"Whenever I go to a new country, I try to get a new facial. Makeup artists that I’ve worked with recommend places, and I’m curious."Read more >

ITG ♥s

11 Years Of Great Beauty Advice

In celebration of ITG's 11th birthday, all the best tips and tricks we've learned from The Top ShelfRead more >

The Top Shelf

Mistress Iris, Dominatrix

"If I’m dominating, I’m sweating, and my makeup has to not budge the whole day."Read more >

#ITGTopShelfie

The Ecologist With A Color Correcting Lip Stain

Zinnia Kumar stars in Glossier's Ultralip campaign—here's her trick for getting the most out of lip colorRead more >

The Top Shelf

Emily DiDonato, Model + Founder, Covey

On getting her first beauty contract at 16 years old and the makeup tricks she's learned on-set sinceRead more >

#ITGTopShelfie

The Comedian Whose Eyebrows Are Acquaintances At Best

On her favorite French pharmacy spot treatment and the quest for "Swedish baby" blondeRead more >

The Top Shelf

Julie Fagerholt, Head of Design, H2OFagerholt

Betcha wouldn't have thought to use Milky Jelly Cleanser *this* wayRead more >

#ITGTopShelfie

The Concept Store Founder Who Just Wants To Look Like Her Grandma

On the Black and woman-owned skincare routine that makes workweek makeup optionalRead more >

The Top Shelf

Mary Pryor, Co-Founder, Cannaclusive

On the future of cannabis and the red lipstick she always has in her bagRead more >

Monthly Favorites

Our Favorite Products: January 2021 Edition

A little something for beginners, experts, and those who think they're experts (but really need a good kick in the pants)Read more >

#ITGTopShelfie

The Dancer Who Thinks False Lashes And Winged Liner Are Child's Play

Maddie Ziegler on mastering full glam in kindergarten and what it's like being the new face of Kate Spade Eau de ParfumRead more >

#ITGTopShelfie

The Euphoria Actor Who Always Has Three Foundation Shades In Her Makeup Bag

Sydney Sweeney on her quest to achieve the perfect makeup base: calm, clear skinRead more >