Back To Matte
Was it J. Lo. who started it all? Or maybe it was the power of Instagram, or our colleagues down the hall. It’s tough to say exactly who’s to blame, but the result is clear: dewy makeup is everywhere. You can’t scroll on your phone for too long without confronting a glistening, highlighted face. And for good reason! Glowy is good. And easy. Matte, on the other hand, is trickier and takes a little more effort. Teaming up with makeup artist Benjamin Puckey, Into The Gloss played with the idea of a modern matte look. Drawing inspiration from the sculpted, powdered looks of the ‘80s, Benjamin dressed model Zahara Davis’ face in light-absorbing powders. Unlike the powders of decades past, however, these newer formulas are more finely-milled than their predecessors. This makes for softer, diffused makeup that lasts way longer than a cream. For the record, dewy makeup isn’t going anywhere, but here are three matte makeup ideas to explore when you dare to crave something new.