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The Trick To Having Wet Hair All Day


...Is wearing a deep-conditioning treatment out in public. Seriously! No more sleazy gels and greasy oils. We learned this from hairstylist Eugene Souleiman backstage at Jeremy Scott. He told us:

'It’s quite strange because we never really do anything simple like this for Jeremy, normally it’s wigs or something completely crazy. This collection is a cross between sportswear and lingerie, and Jeremy wanted the girls to look like they were fresh out of the shower. The look is really, really simple, but having the contradicting factors is what makes it quite strong—keeping the girls looking really gorgeous while the clothes are so crazy. We’ve just sprayed the girls' hair down and made it wet and literally just combed a protein pack conditioner through. It’s still kind of wet, but it’s settled. I normally would have just made their hair wet with water and used an oil, but we couldn’t do that because there is a lot of white leather and stuff like that in the collection, and it would stain. Oil and water and leather...not so good. So really, what we’ve done is tried to create the illusion of hair being wet when it is actually not wet. And I just thought that after a week of torturing the girls and their hair, it might be great just to give them a little protein pack—can't be a bad thing.”

Photos by Annie Kreighbaum backstage at Jeremy Scott Fall 2014 in New York.

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