My mom and I talk about going into business together a lot. There was the idea for a chocolate-covered fruit delivery concept (Edible Arrangements really scooped us on that one), a vegan bakery vision, and dreams of an organic farm stand to name a few. Not to mention the latest idea: a mother-daughter YouTube show. Needless to say, we have yet to bring any of these schemes to fruition.
So, we were a little jealous when we learned that Therese Kerr and her supermodel daughter, Miranda, built one of our favorite beauty brands, Kora Organics, together (we may have also been envious of the Australian beauties��� shiny hair and impeccable complexions, but that’s a whole other conversation). The short version of the story: Miranda, who studied nutrition and health psychology before launching her modeling career, brought on momma Kerr as CEO of Kora until she stepped down in 2013. Then Therese launched her own collection of products called Divine by Therese Kerr, meant to complement Kora's skincare focus with things like toothpaste and deodorant.
But, like all good endeavors, this one goes beyond the simple goal of establishing mother-daughter mogul-dom. Turns out, it all started in 2001 when Therese was diagnosed with tumors in her spleen. “Before that, I was eating non-organic food and lathering myself in chemical-based perfume and body products,” Therese told me. “It was a real wake-up call for me and my family. From that point on, we were like sponges for health tips” from diet to skincare. “If I hadn’t gone through that experience, I doubt that we’d be where we are today.” And so, the family business was born.
So after getting Kora off the ground, it was time to tackle a new realm: personal care. “The goal is for us, as a family, to provide the world with a certified organic alternative to every beauty product in the market.” Go big or go home, because the Kerrs clearly do not mess around.
The concept of “all-natural' is not taken lightly here. “We believe that if you can’t eat it, you shouldn’t put it on your skin,” she said. Not that she recommends ingesting her hand soap—but you could. While companies can claim the label “organic' if the product contains just one plant-derived ingredient, every single ingredient in the Divine is certified-organic and free from toxins. “Sixty to 70 percent of what you put on your body soaks into your bloodstream and organs,” Kerr said. “There’s not a lot of room for uncertainty.”
Of course, with higher-than-average quality comes higher-than-average price tags. The Peppermint Chamomile Tooth Mousse (toothpaste) will cost you about $20, and a bottle of Moisturising Hand and Body Lotion $45. But if you're already buying Marvis or Kiehl's Creme de Corps, it's not much of a shift.
Up next, just in time for Mother’s Day, Divine will release their range of organic baby products called Divine Baby. “Children’s endocrine and detox systems aren’t developed until they are about 7 years old, so this is especially key,” Therese explained. And later in the year, they’re rolling out haircare, men’s products, and other personal care items, too.
At this point, I've already upped my toothpaste budget and thrown out (just kidding, recycled of course) all those mini bottles of mouthwash that I've been hoarding over the years. And I'm back to the business brainstorm, because one look at Therese and Miranda Kerr has me convinced that the whole mother-daughter duo is the best way to get things done right.
Photo by ITG. Read Mirand Kerr's Top Shelf here.