Bramble Trionfo, Creative Director, The Thick

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'Right now I'm working on a couple of projects, but The Thick is sort of my baby. The intention was to create a platform for artists and professionals to be able to tell their own stories, in their own words. So on The Thick, they can get creative and kind of get weird, instead of us traditionally reporting on them. Even though it's under The Wall Group, it's not just Wall Group artists—it's working professionals who know what it’s like to sacrifice and stay up all night and work really hard. I shoot a lot of the content, and it keeps me busy, but I love it—it's really all about collaboration. And if you can go into it thinking of it as an outlet, an art project, or a passion project then there really isn’t anything you can’t do—there isn’t anyone who won't want to do it with you.

APPROACH

I’m Italian, and my mother was a makeup artist—so I will never be able to understand the concept of minimalism. I’ll never understand the natural look...I can't execute it, and I don't care to. I adore it on other people, but it’s just not me. My nails are always painted red, I’m always wearing too much eyeliner, I’ll try any beauty products three times before I decide if I like it—I can’t do anything minimally or mediocre, I guess. I'm excessive and that's OK.

I guess my approach to the whole experience of how you present yourself is that effort is this wonderful, dying art. Women and men are really into this concept of ‘effortless’ and 'I woke up like this,' but I definitely did not wake up like this. This was not a five-minute process, and it never is. It's very much a hobby for me, and I enjoy the 45 minutes it takes me every morning to get ready. It’s so important for me to be feminine—to look feminine and present myself like I really put my back into it. I don’t want to put makeup on to look like I’m not wearing any makeup. I want you to like how I did my eye shadow—I want you to admire my eyebrows. I think it’s very important especially when you're facing clients and business, and you’re running around and meeting tons of people. You want to be on point, but it helps that I enjoy it.

SKINCARE

I will endorse Glam Glow Youthmud Tinglexfoliate Treatment until I die. Adam Selman told me I had to try it, so I left, went to Sephora, and bought it immediately. I went home, put on the mask, and my best friend came over and was like, ‘Oh my god, what did you just do to your face?’ I’ve never looked better in my life. So I went back to Sephora the next day and bought seven jars of it to put all over my entire body. I looked like a creature from the Black Lagoon. I clogged my drain, but I thought, 'Well if this does wonders to my face, then I have to put it on my body.' It's one of the most excessive, ridiculous things I'll ever do, but I love it.

For every day, I love using Chanel Le Blanc Instense Brightening Foam Cleanser in the shower or Nuxe Micellar Cleansing Water with Rose Petals because my skin can get red. Then when I get out, I moisturize with Tatcha Deep Hydration Firming Serum. It doesn’t feel like a moisturizer, but it’s incredible when it goes on your face. I also use the Tatcha Moisture Rich Silk Cream, but I use that one more in the night. My skin is on the dry side and I smoke, so it helps me not look haggard. I also feel very creative at night, which means I am not a great sleeper and my eyes can look very puffy, so I use Dr. Hauschka's Eye Revive, which is the best thing I can do for them. I use Tatcha's Radiant Deep Brightening Serum under my makeup every day. It’s really yummy and just really light. It's a serum, but also works as a good primer.

MAKEUP

I got freaked out by the things you touch in New York City and how germy your hands can be when you go to touch your face and your products. That's why I'm obsessed with the Dior AirFlash products—they both come in spray cans so you don't contaminate the product. One is their CC Primer. I use this when I want a look. It’s beautiful but not for daytime, particularly because it's this odd pink color, but it doesn't come in shades. For color, I use their Spray Foundation in Medium Beige 300. Then, sometimes I use a little under-eye brightening concealer like L'Oréal Visible Lift Serum Absolute Concealer in Fair.

I actually mix up my brow game—I have a day brow and night brow. In the daytime, I use this Lancôme Le Crayon Poudre. Then at night, I use Bobbi Brown Brow Kit in Dark. I think Bobbi Brown has the best compacts in the game. I top it off with Anastasia Beverly Hills Clear Brow Gel. And every day I curl my eyelashes because they’re very long and get into my eyes if I don’t, which is I guess a good problem to have. For mascara, I’ll probably be loyal to Benefit's They’re Real Mascara forever. It’s just a good, meaty one. I like the feel of pulling and tugging mascara to get a great set of thick lashes. On my lips I use Maybelline Baby Lips no matter what. If I want any kind of look, or if I want to mix it up, I usually use the Nars Velvet Matte Lip Pencil in Cruella just on the inside of my mouth. I mush it together and put Baby Lips on top, so it looks like I just made out. It’s a special trick. And then on my cheeks, or for extra color or even as a highlighter anywhere, I use Nars' The Multiple in Orgasm.

BODY

I also spray tan. I have the best spray tanner in the game. Her name is Audrey Spina from Sweetheart Tan. You can get sprayed in her studio in Williamsburg, but she also makes house calls. I can text her 2pm and be like ‘Can you please fit me in at 4pm?’ She always says yes. She comes with her kit and cleans the shower after. It really depends on how busy I am at the moment because you do have to set an evening out if you’re going to get one of her overnight tans. She also has a two-hour session, which I probably do about two or three times a month. It's excessive, but again, I'm excessive. I can't help it—I'm Italian.”

—as told to ITG

Bramble Trionfo photographed by Tom Newton.