Follow Friday: @Glossier

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Logo development

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Moodboarding

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Building out 123 Lafayette

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Kate by Craig McDean

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Guerilla Girls, 1986

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Remember??!

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glossier

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Casting @annieokay

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Sticker exploration

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In progress

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Insta-OK

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The Mantra

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In the lab with director of product development Alexis Page

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k 3 @Glossier

glossier-intothegloss1

Logo development

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Moodboarding

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Building out 123 Lafayette

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Kate by Craig McDean

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Guerilla Girls, 1986

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Remember??!

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glossier

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Casting @annieokay

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Sticker exploration

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In progress

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Insta-OK

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The Mantra

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In the lab with director of product development Alexis Page

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k 3 @Glossier

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Hi friends!

Your old (back to brunette) pal Emily here.

I want to introduce you to Glossier!

Glossier is a new project that we've been working on for a while and is finally ready to make its debut. It's something I've poured my blood, sweat, and tears (all literally) into, and I couldn't be more excited for you to see it go live in a few weeks. In the meantime, we've started a flow of inspiration and information about the creative process on everyone's favorite social medium, Instagram. We'll be opening the virtual doors to Glossier.com soon...it's a whole new world: a new way of thinking about—and shopping for—beauty products. Ones that we're making . !!! !!!!! More on that soon. Hop on 'gram and get to know @Glossier—all will be revealed in time. I hope you like what you see so far, and that you'll join us on this adventure.

—Emily Weiss