Glossier pink

If Not Now, WEN?

Wen by Chaz Dean

Wen by Chaz Dean

Wen by Chaz Dean

Wen by Chaz Dean


What do you know about Chaz Dean? If you're the type of person who watches television during the hours most other people tend to either be asleep or not watching tv (that is to say, 2 to 7 A.M. or the middle of the day), then you might say, “A lot!” or more likely, “Enough.” If you are the other type of person (say, a steady sleeper), then you might not know a damn thing. Well, we are happy to help. Chaz Dean is a runaway QVC/infomercial star with a vague resemblance to Keith Urban and an odd penchant for black vests and loosely looped (but rarely tied) skinny ties, and a line of hair products that he’d really love to tell you about, called Wen by Chaz Dean. (He also made frequent appearances as a needy interior-design client on the Bravo series, Flipping Out.) His bio, on—which also features a section called ‘ The Trinity,’ devoted to his three laborador puppies, and for this, we do sort of love him—begins, “Inspirational, trailblazing and passionate. Those are just a few words to describe celebrity hair stylist Chaz Dean.”

But here's the thing: Wen, a line based around sulfate-free “five-in-one” conditioning cleansers (free of synthetic dyes, petrochemicals, phthalates, and triclosan), is kind of good. Sure, the Sweet Almond Mint Cleansing Conditioner looks like a Gallo wine jug. And yes, you have to use 10 to 15 pumps (!!!) of product each time you use it and massage vigorously for three minutes and leave it on for an additional five...and it sort of feels like you might have rubbed body lotion into your scalp, but! It made our hair feel soft, bouncy, and even shinier—a distinction we normally attribute to Photoshop techniques in hair ads.

Added bonus? When you go to the Wen website, a little live chat box pops up, which means that Chaz Dean employs people (robots?) to be available to answer any questions that should pop up and guide you through completing your online order. This is a function we've only seen on websites for real estate agencies and cell phone companies.

The moral of the story: don't judge a book by its cover/product by its bottle? (Alternate moral: infomercials tell the truth?)

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