Remember Sofie and Natalia and their über-cool locks? Well, this is Molly, their long-lost American hair twin. Unlike Parisians and their incredible je ne sais quoi approach to beauty, most of us have to work at getting that perfectly imperfect ‘do. Bumble and bumble has just made the task much easier, with Bb.Texture Hair (un)dressing creme.

When the ridiculously chic girls at Bumble (they’ll be in a future post soon enough) commissioned me to shoot the product in action, it seemed like a no-brainer—the company doesn’t have new offerings all that often, and each addition to the range becomes a fixture…or sensation (hello, Surf Spray). They told me I had to see their friend Molly Kennedy's hair, so off I went to meet her in the Meatpacking District. The 26-year old fashion stylist, in Lanvin shades and an H&M—dare I say it—textured coat, looked like the Left Bank version of Penny Lane in Almost Famous. She’s a devotee of the Grooming Creme, Surf Spray, and now, Texture. “It’s really good because it gives you that second day, kind of bed-head look. And it’s matte, which is really nice…it kind of gives hair a hold that doesn’t look like a hold. It’s weird to use a product that mattifies—it totally goes against what you think hair should look like—but it’s really cool!” Her routine? Wash at night, work any combination of those three products into damp hair, and sleep on it. Voilà.

Earlier in the month, in my first Texture assignment, I slipped backstage at Yigal Azrouël just in time to see Laurent Philippon (French, bien sûr) pinning inky plumes across models’ heads…a totally un-Blair Waldorf headband that I might just try at home. But my favorite part was that thick, mussed quality of the hair—a bun that actually stays put without a thousand bobby pins? Count me in. “Texture’s an incredible product—it gives a lot of grip to the hair, for updos or tying it up,” Philippon mused. He massaged a quarter-sized amount into damp hair (a must) and blow-dried. “It brings just the right amount of texture—sexy but not dirty.”

Coincidentally, it's the beginning of Fashion Week in Paris, and I'm fresh (well, not really) off the plane. Guess what's in my suitcase?