Natural

#ITGTopShelfie

The Tourism Agent With The Essential Curly Hair Routine

"Sometimes I have pimples, I have skin marks, I'm not my ideal weight, I can be lazy and not wear any makeup... That's who I am and that's ok."Read more >

The Face

Rainsford, Musician

An unapologetic devotee of the Youtube workout video and organic eyeliner, tooRead more >

The Top Shelf

Emma Leth, Actress

On applying practicality to her footwear as well as her makeup: "I don't like buying things that I can't wear every day"Read more >

The Technique

What Happened When I Stopped Using Skincare

And relied instead on pantry products for a clearer faceRead more >

#ITGTopShelfie

The Beauty Expert Chasing Effortless, Natural Makeup

The founder of Harlem's Vivrant Beauty on the clean red lipstick she always reaches for, the pregnancy-safe skincare she swears by, and moreRead more >

The Top Shelf

Emma Watson

After years of researching the best of the natural beauty world, the actress is here with her favorites, from organic hairspray to non-toxic nail polish and everything in betweenRead more >

The Top Shelf

Kate Jones, Jewelry Designer

Ursa Major's founder on the neverending goodness of Clinique Dramatically Different Lotion and the best dry shampoos for beach loversRead more >

#ITGTopShelfie

Yilla Chen, Intern and Student

On tea lights for the bathroom, milk for exfoliation, bright pink for highlighter, and moreRead more >

Guide

What Beauty Products To Use When You’re Expecting

Makeup, skincare, and hair solutions for when your body is playing house to a fetus (and crazy hormones) for nine monthsRead more >

The Face

Kristen Noel Crawley, Jewelry Designer & Founder, KNC Beauty

On the three-minute mega peel, the origin story of her best-selling lip mask, and the myriad benefits of microneedlingRead more >

The Review

How To Deal: Switching To Natural Deodorant

Glossier's Product Marketing and Development Manager Melissa Souto keeps a diary of her journeyRead more >

#ITGTopShelfie

Lizzey Johnson, Student

On the collegiate beauty routine—lip balm on the weekdays, highlighter on the weekendsRead more >

The Makeup

The No Makeup-Makeup Redux

This time, with purple blush and gold eyeliner for a bit more oomphRead more >

As Told To ITG

Inside The World Of Natural, Inexpensive Beauty Products

Whole Foods' Global Coordinator for beauty products Maren Giuliano on “base-line standards,” skincare routines, and the matchless avocadoRead more >

Karolina K Alex Wang
The Technique

May Lindstrom's DIY Deodorant

A short story about a woman, her husband, and a mission to rid him of his conventional antiperspirantRead more >

The Extras

Shiva Rose's Guide To Living Well

The woman behind the Shiva Rose oils shows us around her farm, where there are chickens roaming free, a garage laboratory, and more crystals than you can shake a stick atRead more >

The Extras

When To Abandon The Organic Skincare Ship

One writer reconciles her need for prescription acne medication with her growing collection of RMS and Tata HarperRead more >

The Review

Dr. Hauschka's Rose Deodorant

A natural deodorant for people who don’t care about ‘natural’ stuffRead more >

The Review

All Things W3LL And Good

Mineral makeup that's anything but crunchyRead more >

#ITGTopShelfie

Julia Solomon, Stand-Up Comedian

Between regular stand-up gigs and her two day jobs, this week's #ITGTopShelfie still finds time to mask regularly (that said, she applies her makeup on the subway)Read more >

The Review

32 Of The Best Natural Beauty Products

It's Earth Day, so we asked the founders of CAP Beauty (an all-natural boutique in the West Village) to give us a list of their favorite products—unsurprisingly, it's very comprehensiveRead more >

The Extras

The Skincare Of A Geisha

Exploring storied Japanese beauty secrets, one ingredient at a timeRead more >

Top Shelf After Dark

Joana Avillez, Illustrator

The illustrator behind Lena Dunham's book on her favorite pink lipsticks, mood-enhancing blush, and the one makeup remover to rule them allRead more >

The Face

Gloria Noto, Makeup Artist

"I am very much into incorporating things into my life that are already here on this earth, because we kind of have everything we need already. Why not have something that's sustainable and good for you to make you feel beautiful?"Read more >

The Extras

Joanna Goddard's Guide To A DIY Pregnancy

From soothing yogurt masks to stovetop salt spray, A Cup of Jo's Joanna Goddard shares the all-natural beauty treatments she picked up while pregnantRead more >

The Look

The Look: Samantha by Katey Denno

Reducing our collective toxic load in the most beautiful way we could think ofRead more >

The Review

The Homemade Skincare You Have To Call To Get

Jasmine Urzia's Radiće Apothecary doesn't do ecommerce, inorganic additives, or new-age technology. What she does do? That cherubic glow you were born with and have been dying to get back.Read more >

The Extras

Turn Your Pantry Into A Sephora

With the help of S.W. Basics Founder Adina Grigore and her book, Skin Cleanse: The Simple, All-Natural Program for Clear, Calm, Happy SkinRead more >

The Review

Kat Burki's Raw Power

Admitting your hacked-together all-natural routine could use some professional help is the first step; upgrading to Kat Burki is the next oneRead more >

The Review

Aloe: So Succulent

Upgrade from the artificial-looking green gel to the organic stuff and prepare to have an aloe vera renaissance in your skincare regimenRead more >