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Natural

The Makeup

The No Makeup-Makeup Redux

This time, with purple blush and gold eyeliner for a bit more oomphRead more >

As Told To ITG

Inside The World Of Natural, Inexpensive Beauty Products

Whole Foods' Global Coordinator for beauty products Maren Giuliano on “base-line standards,” skincare routines, and the matchless avocadoRead more >

Karolina K Alex Wang
The Technique

May Lindstrom's DIY Deodorant

A short story about a woman, her husband, and a mission to rid him of his conventional antiperspirantRead more >

The Extras

Shiva Rose's Guide To Living Well

The woman behind the Shiva Rose oils shows us around her farm, where there are chickens roaming free, a garage laboratory, and more crystals than you can shake a stick atRead more >

The Extras

When To Abandon The Organic Skincare Ship

One writer reconciles her need for prescription acne medication with her growing collection of RMS and Tata HarperRead more >

The Review

Dr. Hauschka's Rose Deodorant

A natural deodorant for people who don’t care about ‘natural’ stuffRead more >

The Review

All Things W3LL And Good

Mineral makeup that's anything but crunchyRead more >

#ITGTopShelfie

Julia Solomon, Stand-Up Comedian

Between regular stand-up gigs and her two day jobs, this week's #ITGTopShelfie still finds time to mask regularly (that said, she applies her makeup on the subway)Read more >

The Review

32 Of The Best Natural Beauty Products

It's Earth Day, so we asked the founders of CAP Beauty (an all-natural boutique in the West Village) to give us a list of their favorite products—unsurprisingly, it's very comprehensiveRead more >

The Extras

The Skincare Of A Geisha

Exploring storied Japanese beauty secrets, one ingredient at a timeRead more >

Top Shelf After Dark

Joana Avillez, Illustrator

The illustrator behind Lena Dunham's book on her favorite pink lipsticks, mood-enhancing blush, and the one makeup remover to rule them allRead more >

The Face

Gloria Noto, Makeup Artist

"I am very much into incorporating things into my life that are already here on this earth, because we kind of have everything we need already. Why not have something that's sustainable and good for you to make you feel beautiful?"Read more >

The Extras

Joanna Goddard's Guide To A DIY Pregnancy

From soothing yogurt masks to stovetop salt spray, A Cup of Jo's Joanna Goddard shares the all-natural beauty treatments she picked up while pregnantRead more >

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