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Nicole Levy, Founder, Nicole Levy PR

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'My name is Nicole Levy [@nicolelevypr], I live in London, and I have my own fashion PR company and showroom in Soho. I represent a selection of brands like Oh My Love, Beach Riot, Olivia Roat, and LNA, and I also direct shoots for some of them. If I'm not looking at that stuff during work hours, I'll do it in my free time—my work and hobbies have really merged. That’s actually how I discovered I Scream Colour—I found him on Instagram, asked him to design a press day invitation for another project, and now I represent him, too. A lot of opportunities and projects have spun out like that.

I've been interested in cosmetics since I was very young—my mum used to be a makeup artist so I grew up intrigued with everything I found in her kit. Back in 1995, when Hard Candy launched at Selfridges, that was the ultimate for me. The cute bottles topped with a jelly ring, the playful nail colors had names like Jailbait, Frigid, Pussycat, Trailer Trash…Alicia Silverstone wore it so I obviously had to have it. Space Boy was my favorite and I really regret not keeping the bottles. It was such a golden moment for the brand, in my opinion. At one point, I also remember being on the Space NK wait list for Maybelline Great Lash—they were the only ones in London who sold it! I only really wanted it because of the lurid pink and green packaging, that’s the truth.

Now my beauty philosophy revolves around sleep. It really does make a huge difference in my skin’s appearance but that doesn't mean that I ever go to bed early enough. So when I need to look a bit more refreshed, my indulgence is a slick blowdry. It just seems to fix everything. The Cheeky Spa salon in Shoreditch is particularly great.

In the mornings, I wash my face with Clarins Gentle Foaming Cleanser with Tamarind or Shu Uemura Cleansing Oilto wake myself up. I keep my skin hydrated with Kiehl’s Ultra Facial Moisturizer and the Creamy Eye Treatment with Avocado. I worked behind the Kiehl’s counter at Liberty when I was at college and loved it, so I will always have an affinity for their products. And I'm a big fan of coconut oil—I use Lucy Bee all over my hair and body [ed note: not available in the US]. The rest of my routine happens at night—my fiancé won't let me into bed unless I've just showered. It's kind of annoying annoying, especially at 3am, but it does feel nice going to sleep smelling of Weleda Wild Rose or Nuxe Fondant Shower Gel—it smells like exotic holidays and it’s soap free so it doesn’t irritate my skin.

My makeup really hasn’t evolved that much since school. I like to look as natural as possible, like Brigitte Bardot—a little unkempt, rolled-out-of-bed, and a nude lip. I don’t even use tinted moisturizer or foundation. Sometimes just a dab of Nars Creamy Concealer in Custard to cover any redness or spots, I'll pat MAC Blot Powder in Medium to cover shine, and sweep the Nars Multiple in Orgasm or St. Barts on my cheeks. I rarely use brushes—I prefer to smudge the color on direct with my finger, especially with eye shadow to get a slept-in look—and I don't like how primers fix everything into place. Currently I’m using the Smashbox Smokebox Palette. Benefit liner in Babe Cake is perfect to smudge, but apparently it’s been discontinued so I better wrap it in cotton wool since I've smashed my previous three pots. Then I’ll swipe DiorShow Black Out Mascara and dab MAC Lip Pencil in Spice onto my lips.

My favorite scent ever is the Patchouli fragrance by Les Néréides. It has the most gorgeous sultry powdery notes. They've changed the formula and the new one just doesn't smell the same anymore, I am so upset. I have about one spritz left from the original bottle and I'm saving it for my wedding day.”

—as told to ITG

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