One day Emily Weiss, a Vogue assistant with an affinity for beauty products, looked around

the internet for inspiration and couldn’t find anything that spoke to her. So she created a blog,

Into The Gloss, where she interviewed models, makeup artists, and the strong

women she admired about what they used and why.


The site has since gained a cult following of dedicated readers from all over the world.

ITG, as it's affectionately known, is run by an editorial team based in New York,

with contributors in Paris, London, LA, Philadelphia, Austin, and Singapore.