Wednesday morning food for thought: Tampon brands are not legally required to disclose actual tampon ingredients on their packaging. Surprising, right? So you might think you're using cotton, when in reality what you've got is more of a cotton-poly blend with some rayon thrown in (no kidding, this is what's in tampons, guys).

With that in mind, note that today marks the launch of Lola, a direct-to-consumer tampon brand that's all about transparency. That means what's in the tampons are listed right on the box (100 percent cotton that's natural and biodegradable). It comes to you from an easy-to-use subscription service, in a box that's so good looking in that Swedish-minimalism way that keeping it out and about in the bathroom won't seem uncouth at all. Not that tampons are anything to hide—but it certainly is nice when they're good to look at, too.

Photographed by Tom Newton. Meet the condoms that are better for you and the environment.