You couldn't pay me to try Latisse. I know women who swear by it (some use it in their eyebrows, too!) and I think that's great. But a) I'm a little nervous about that whole “it discolors your irises' thing and b) I don't have the patience to wait around for the results. I'm more of an instant gratification type of girl. In that spirit, I heartily suggest Diorshow Maximizer Lash Plumping Serum. In a sentence: This stuff works immediately. In a few more: The positives are two-fold. You can apply under your regular mascara for a bit of oomph. Alternatively, swipe some on at night for a deep condition (a step I can't believe I've disregarded for this long). Subsequent mascara applications, in my experience at least, are easier, and you can finally stop losing so many lashes—you'll just have to find something else to wish on.

—Emily Ferber

Photographed by Tom Newton.