An Ode To Old Spice


I’m convinced the easiest character studies happen in the drugstore. If, a few months ago you saw me in the deodorant aisle at Rite Aid for example, my indecision would have been evident. If you continued to watch me for 10 minutes, deciding between Secret’s "fast-dry-fresh-scented-whatever-gel," or Mitchum’s "smart-solid-smelling-something-stick," my impulsivity would eventually impart—making me reach for the red capped "Classic" scented Old Spice stick instead.

Strangely, the final decision was simple: My ex-boyfriend used it. I, in turn, occasionally would use it after sleeping at his house, or, while we lived together. Ruining any "for men only" marketing associations. I like the way it smells—"spicy," obviously, but only subtly so. Also, clean—like freshly showered athletes in a locker room on Christmas morning. It’s comforting. Sometimes, I’ll just sit there and smell the stick. (Works as well as aromatherapy.) Though it leaves some white residue, the formula doesn’t irritate the skin. Old Spice is also arguably the best-packaged drugstore deodorant—small, streamlined, with its signature sanguine label and cap. And while "smell like a real man," is one Old Spice tagline, apparently, "the first Old Spice product was intended for women, introduced in 1937. Old Spice for men followed in 1938." If that’s true, sounds like the boys borrowed this one from us.

—Alexis Cheung

Photos by Tom Newton.

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  • Shelby Soke

    I also use/love Old Spice deodorant. My mom is convinced I have a secret boyfriend because she always sees it laying around my apartment.

    • Alexis Cheung

      "Old Spice is my secret boyfriend" also an excellent alternative title

  • Cay

    I am blessed with dandruff issues and use their collaboration with Head & Shoulders. It smells amazing, and the first time I used it, my boyfriend was like "WHAT IS IN YOUR HAIR IT IS INCREDIBLE."

    I've been thinking of switching to their deodorant. So much better than the "powder-fresh" crap women get stuck with.

  • Gillian

    I just want to say to Alexis that really love your voice and writing style. It's easy to follow, you don't try to hard, and it's just good writing.

    • Emma Hager

      Agreed! You're the bomb, Alexis

    • Alexis Cheung

      Thank you--I feel so fortunate to write for both ITG and you guys the amazing readers!! Also, shout out to my parents for schooling me, heh <3

  • Clever Girl Reviews

    I use their Wolfthorn stick. It smells exactly like my favorite candle from Anthropologie!

    • Alexis Cheung

      I want to smell like a candle. This stick sounds amazing!

  • Emma Hager

    I really like the smell of Old Spice too and wear it sometimes, as well. My grandfather used to wear it and so now I wear it because I miss him so.

    • Alexis Cheung

      In Was She Pretty, one of the exes worse "a subtle but intoxicating perfume" of Fracas, vetiver oil, and Old Spice. I say we recreate! Or, at least try.

      • Emma Hager

        Oooooh, sounds intriguing!

  • Genevieve

    I like it too.

  • Aloballerina

    Ha! I am always stealing my boyfriend's old spice over my own Secret deodorant. Smells so good.

  • Kenzie Harvey

    I love Old Spice, my dad has always worn it so it reminds me of him and growing up ! :)

  • Gia

    Loooove Old Spice Original. It oddly reminds me of my favorite "old school" TV dinner (turkey w/apple spice dessert) in the foil packaging! lol

  • Addison Cain

    I love Old Spice and manly scented products in general. I pretty frequently trade in perfume for cologne.

  • nhattra

    I have always been intrigued by Old Spice ever since I read that Jessica Stam post. This afternoon I randomly saw it in a drugstore in Singapore and I had to go back and google it!! and then I saw this post!!! I think it's meant to be between Old Spice and me. thank you ITG for the well of beauty knowlege!! sending love from thousand miles away