This Is What Awesome Smells Like


Parents, take note: Ezra Woods, co-creator of Régime des Fleurs, has been wearing cologne (Orange Verte by Hermès) since kindergarten. He is now a genius perfumer—very simple. Ezra and Alia Raza, friends and self-professed "fragrance nerds," have combined their collective nerdiness and artful eyes (Ezra, a former stylist, and Alia, a video artist) into a line of handmade perfumes that manages to be opulent without pretense, and lighthearted without feeling too young or quirky. They smell of things like steel, a rainy city street, seashells, face creams, and talc cosmetics combined with real tuberose absolute, jasmine oil, and all sorts of uncommonly high percentages of authentic old-school fragrance ingredients to create an olfactory sensation that makes you immediately understand what Alia means when she says wacky things like, "Turquoise imagines a teenaged Marie Antoinette gone abroad to India," or, "Water/Wood is the scent of a pine forest under water." One spritz of Nitesurf, and you're like, "Yes, yes! This is totally what a neon orange blossom on Venice Beach at night smells like!" And the bottles? They speak for themselves.

Photos by Tom Newton. Follow Régime des Fleurs on Instagram @regimedesfleurs

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  • Haiku Jew

    Beautiful bottles
    and the scent of rainy streets
    sounds like Seattle.

    • Adrienne Angelos

      The descriptions are written to sound like poetry, I swear. You might be into it.

      • Diana

        yes, there definitely needs to be a haiku jew perfume line. i would buy it.

  • Katie

    The bottles are beautiful. I'll have to check out more detailed scent descriptions!

  • Nae

    "A teenaged Marie Antoinette gone abroad to India" sounds like my kind of fragrance. I'll have to check these out when they're more widely available as decans!

  • Spacey

    They have a debut collection sampling flight on the website: could not resist ordering...these sound dope, along with everything I'm reading about the company!

  • The Horticult

    Underwater ocean forest, prepare to get spritzed.

  • Clever Girl Reviews

    These all sound great!

  • Yasmeen Mjalli

    These scents are so absolutely unique! Firstly, I love the bottles--so simple. I've always been a Chanel fan for her philosophy on simplicity and I feel that these bottles have taken a similar approach aesthetically. Secondly, and maybe more importantly, the simplicity is carried INTO the bottle. To have bottled the essence of a rainy day or a pine forest underwater captures the basics of our natural and everyday world, it captures our adventures and movements (Marie Antoinette in India? Perfect). I love these.

  • Emma Helen

    A rainy city street..just b-e-a-u-t-i-f-u-l!

  • Amanda Satchwell

    Not gonna lie, I wore Hillary Duff's perfume in highschool and sprayed it on every mixtape I made for a boy until I graduated to Marc Jacobs when I was 17. Still miss that floral, old "Dr. Pepper" smell sometimes.


Regime des Fleurs
Regime des Fleurs Water/Wood
Regime des Fleurs
Regime des Fleurs Turquoise
Regime des Fleurs
Regime des Fleurs Nitesurf
Regime des Fleurs
Regime des Fleurs Bel Époq
Regime des Fleurs
Regime des Fleurs Dove Grey
Regime des Fleurs
Regime des Fleurs Nymphaea Caerulea