Next-Level Pajama Dressing: Wearing Your Comforter


Rarely does the phrase “parting is such sweet sorrow” feel more apt than in the morning, as I burrito myself in my covers and try to ignore my alarm for as long as humanly possible.

And no brand seems to get this more than Pageant, the Melbourne-based label that started in 2010 and launched their first womenswear collection in spring of 2013. The general vibe of which is sporty and flirtatious comfort. And I’m not talking smack-an-orthopedic-insole-on-your-Céline-heels comfort (not that I would know how it feels to walk in Céline in the first place), I’m talking real comfort. As in, don’t be surprised if you find yourself trying to stuff your duvet into one of their gauzy shirts. As in: be wary of morning commutes on the train. Someone WILL try to sleep on you.

—Rachel Hodin

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  • Haiku Jew

    Public pajamas
    are only fine, if you're five
    and Shirley Temple.

  • mb13

    Love! Where can I buy in the U.S.?

    • Sheena

      Pet shop girls in Melbourne, Australia is their major stockist and ships to the US

      • Rachel Hodin

        Pet Shop Girls is the best :)

    • baddorgz

      broad meadows NYC

  • Emma Hager

    I love Pageant! I think the whole neoprene thing was merely a precursor to the seriousness of down comforter apparel.

  • Blobby

    that skirt is just awesome!!!

  • Kate Reynolds

    PAGEANT coming soon to Broad Meadows NYC! :)

  • Dahlia Jewels

    Very different look, I wonder how it will translate into the world of fashion. It looks too cozy to be true lol... Love the photography nonetheless..