Louis Vuitton Uber'ed Freja Erichsen A DeLorean - Into The Gloss

Louis Vuitton Uber’ed Freja Erichsen A DeLorean


The cool girl/sweet ride motif is nothing new (a few classic literary examples: Cinderella and her magical pumpkin carriage, Thelma and Louise and Thunderbird, Princess Leia Organa and the Tantive IV, Miss July and the Corvette from the calendar at that deli...), so when the creatives at LV brought in Juergen Teller to shoot for their fall campaign, the first words out of his mouth must have been, "Bring me a DeLorean...And see what Freja is doing." We're surmising here, obviously, but sometimes the simplest ideas have the biggest impact. And it's LVMH—they brought Grace Kelly and Marilyn Monroe back to life for a minute-and-a-half Dior fragrance commercial. So if Juergen Teller wants a DeLorean, done. Uber driver confirmed and en route.

Freja Erichsen photographed by Juergen Teller for Louis Vuitton. 

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  • femme_noir

    Freja is one of my favorite models. So striking, and she can look so different from campaign/editorial to campaign/editorial.

  • Kasia

    Is this really a DeLorean?

    • Michelle

      Nope, it's a Maserati Boomerang...

  • http://madamecouture.blogspot.com/ Emma Hager

    Freja has always been a favorite of mine. Despite her presence in the industry, she's remained on the fray of it all -- a rogue, I suppose -- even if that is only true in the attitudinal sense.

    I'm not a car person at all (a Ferrari and Kia both do the same job in my eyes), but she makes these vehicles look really, really good.

  • http://WWW.BLANCIVORY.COM/ Amy Martins

    2 words: too cool. Both Freja and the photographs. But what else can you expect from Juergen Teller anyway?


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