Into The Gloss x Warby Parker Collaboration

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GUYS, we made a thing!!!

I am so excited.

Four score and a couple years ago, we contacted Warby Parker (eyewear innovators, startup idols, downtown dads) and asked if we could do a collaboration of aviators. I have long been of the mindset that aviators are like leather jacketswhen they're perfect, they give you "instant cool." They're the Alexa Chung of sunglasses. More effective in shifting one's total look from meh to yeah! at a moment's notice than even, dare I say it, a bold red mouth.

Mr. Axelrod, meanwhile,  had his own mission: create a pair of aviator-inspired optical frames. Many have tried; few have managed to design a pair that don't totally overwhelm the face or scream "NINETEEN SEVENTY EIGHT!". We think these are spot on: unisex, subtle, sophisticated, and just a touch retro in the very best way possible. Not your uncle's glasses.

The limited-edition collectiontwo styles, two colors; lovingly handcrafted over many bagel-laden meetings and fittingshave just dropped over at WarbyParker.com and will be available while supplies last. Once you get yours, Instagram a pic with #WarbyxITG so we can see them in action : )

XEmily

Emily Weiss and Nick Axelrod photographed by Brayden Olson in New York City. Makeup by Frank B. Hair by Marco Santini.

Let’s Talk About It! JOIN IN
  • cfh

    Emily, please tell us about what's on your lips!

    • Charlotte – CURATOR OF SOKO GL

      Yes, please!

      • IntoTheGloss

        Hiiii! Them's my lips. Thank you to the big guy in the sky. xE

  • http://www.clevergirlreviews.com/ Clever Girl Reviews

    Those are pretty cool. My biggest complaint with aviators is always the fit. They are either too loose on my head or they are too heavy on the nose bridge piece and hurt or slide off!

    • Nina

      SO TRUE! sadly, i never use mine anymore for that reason.

  • http://ontheeleventh.wordpress.com/ Ess Tee

    Perfect! I already own a pair of Warby Parker optical frames.

  • http://www.stevenwolffinearts.com marcella

    omg! it's so normcore!

  • heather

    Where's Emily's jumper from??

    • http://www.intothegloss.com ITGFerber

      Isabel Marant pour H&M, guys!

      • CK Burner

        Ugh, the fact that it's cheap makes it so much cooler :-( I'm off to do Internet research to find a much more expensive dupe, or - ugh, this is the dorkiest thing in the world - I will consider taking an ASOS sweatshirt to a tailor and having the sleeves shortened.

        It's actually really nice that they made these sunglasses be reasonably priced. They're expensive, yes, but not insane? Do you know what I mean? Like, they're not GOOP-priced.

        • http://www.atdorsia.com/ Eliza

          Ahhh love it--GOOP-priced needs to become a thing.

      • Elizabeth Milligan

        I have this - bought it one day in D.C. when I was shopping and freezing to death. Now I wear it ALL. THE. TIME.

  • Guest

    1978 was a very good year. For many things.

  • http://www.brownbelle.com Mariama Bramble

    Two of my favs, Warby x ITG!

  • http://madamecouture.blogspot.com/ Emma Hager

    Amazing glasses. I've always been a fan of both ITG and Warby Parker...both just feel cool and fresh and urban but also kinda luxurious in a nonchalant way. So essentially a perfect fit.

    I've never worn the aviator style, honestly, but I'm willing to give it a second chance on my facial structure just because what I'm seeing is magnificent. Damn I need to babysit $$$

  • Aubrey Green

    I love everything about this. Can't get over the first photo: the hair, lips, all of it.

  • Andrea Kempfer de Vos

    Perfect on every level! Congrats!!

  • R.B

    I can't get over your hair's awesomeness.

  • Charlotte – CURATOR OF SOKO GL

    Awesome!!! :D Congrats ITG!

  • IntoTheGloss

    YES they SHOULD! xE

  • Folami Small

    How FANTASTIC is THAT!!!!!!!!

  • http://www.atdorsia.com/ Eliza

    Oooooh the gold ones are divine...I think my face looks weird in aviators though, but I might make an exception for these.

  • http://whimsicalartistry.com Trey Wallis

    I like these

  • mary

    emily--what brand of jeans are you wearing--they look great on you and with the glasses. Mary

    • IntoTheGloss

      Hi! Thank you. They're my tried and true Rag & Bone "Skinny Jeans" in black. xEmily

  • Natashia

    **note to self.. wear a belt with jeans**

    • IntoTheGloss

      Yep : ) XEmily

  • http://gifsandgarb.blogspot.com/ Kyra C

    I couldn't live without my Warby glasses. congrats!

  • Anna

    I have TOTALLY been looking for aviators!! You guys rule. But I'm also kinda mad at ya, 'cause my sunglasses usually come from the clearance rack at TJ Maxx and cost all of $8.99. (Wait, I think I might've paid 20 bucks for my Kardashian Kollection sunglasses from Sears. They're totally awesome, too--I'm not proud, but you just gotta go with what works sometimes)
    But these aviators--do I dare? I might sit on them, or stand on them, or they might just disappear without a trace. Can I deal with heartbreak like that again? Well, I AM a big girl now...and I actually haven't bought any new sunnies this summer...
    this is me trying to talk myself into it...

    • IntoTheGloss

      Anna hurry! The silver ones (10-01) are sold out already. Do it take the plunge join us!!! xEmily

      • Anna

        I ordered the gold ones last Friday! Just couldn't help myself--they look too awesome to pass up!
        Can't wait for them to get here. So excited!!!!
        Congrats on this very cool collaboration, btw :)

        • IntoTheGloss

          Yay. Thanks! Enjoy xE

  • Cecilia

    So sad about the fact that they only ship to the US. :' (

  • Sunglass fanatic

    Gorgeous gorgeous aviators! I love the design (dare I say it's more flattering than ray bans?!). I have already ordered a pair from warby!!I have a question for Emily- which sunnies is alana zimmer wearing on your insta post from last week? I've been looking for a pair similar to hers and I died when I saw your regram :o

  • http://www.themanylivesofline.blogspot.se/ The Many Lives of Line

    The sunglasses are gorgeousm you are gorgeous - everything's gorgeous!! ;)

    LOVE,
    LINE

  • http://writergirlm.com Martha

    Perfection! I agree, aviators really do make any outfit cooler. I have several pairs in different colors and never leave home without one!

  • Ari Camacho

    Wow!! Congrats!! Great project and collaboration!!

  • Bea

    Really sad I can't buy them since I live in Sweden...

  • IntoTheGloss

    Hi! It's from the Isabel Marant for H&M collab a while back. xEmily

REPLIES

Dearest ITG Reader,

We're working on something new that's launching this fall and we want you to be the first to know.

xo, Emily