Daniel Kong, Writer


"My name is Daniel Kong [@theblackren] and I currently live in Hong Kong. I work on fashion and luxury projects as a marketing freelancer, essentially creating and mashing together great words and images to convey the best of what a brand represents. My past clients include Lane Crawford and Joyce Boutique, Monocle Magazine and Bloomberg Businessweek's Chinese edition. My clients span all over the globe, so from New York, to London, to Seoul, to right here in Hong Kong, the variety keeps me happy and challenged all the time. I love hoarding beautiful magazines and books—coffee table books in particular are my weakness. And outside of fashion and design, I love my yoga routine. I went to an ashram last year and it has changed my outlook on life for the better.

When I was really young I swam competitively and would train up to seven times per week. Because the chlorine kept drying my skin, my mother told me to use all of these lotions and potions. I’m lucky in that Mum is a skin clinician, and since she has been in the business for a long time she knows what suits me. Later on she would occasionally spoil me with facial and micro-dermabrasion treatments. Now that I think about it, what kind of normal boy would have that?

My beauty philosophy has always been the same: use products that suit your skin type, and stick to what you know works best. Oh, and never go to bed before cleaning your skin. Sometimes products are hyped up because of all the grand marketing, but really by the end of the day you need to know if the product suits you. I’ve never bought a product based purely on the name. Where possible, I always test before buying.

Every morning and evening ends with with a bottle of Bioderma cleanser to both freshen up my face and clean away any leftover impurities from the day. For my eyes, I stick to either liquid or gel eyeliners. If liquid, I use either Innisfree Powerproof Pen Liner or Cyber Colors Super Stay Black Tip Liner. They are both super black, super fine, and super smudge- and water-proof—absolutely necessary in Hong Kong’s humid weather. I like doing a subtle graphic upside-down cat-eye with these two. Otherwise, if it's a pencil, I use either an Innisfree gel liner in No. 8 Burgundy [discontinued] or a Bobbi Brown Gel Eyeliner in Chocolate Truffle and smudge.

When I’m on long-haul flights and in need of a pick-me-up, I rely on Kiehl’s Facial Fuel Moisturizer for men. I used a sample when I was flying through Seoul a few months ago and was hooked instantly. I also rely on a Acqua di Parma’s Colonia shower gel and the Jan Marini C-esta Cleansing Gel when in the shower. For my hair, I use the John Frieda Luxurious Volume Root Booster Blow Dry Lotion, and the accompanying hairspray for extra lift and hold. And as I leave the house, I usually put a spritz of Tom Ford’s Tobacco Vanille Eau de Parfum, or Loewe’s 7 if it's a warm summer evening. I’d like to think the extra scent brings good luck.

My main beauty inspiration is my mother. She has taught me not only which products to apply on my skin, but has continually encouraged me to take care of myself. I think this is why my skin is always very good and why I get compliments from people (especially women). Your skin is essentially a reflection of the state of your body’s internal health, so if you want radiant skin you have to treat yourself well both inside and outside! Oh, and get good quality sleep. It’s my favorite form of make-up, and best of all it's free!"

—as told to ITG

The #ITGTopShelfie series puts the focus on the lives and beauty routines of Into The Gloss's lovely, accomplished, and loyal community of readers. Show us your own Top Shelfie on Instagram—tag us @intothegloss, and include the hashtag #ITGTopShelfie. 

Let’s Talk About It! JOIN IN
  • kt mo

    Skincare and eyeliner are my bottoms so i'm into this. He gets me. Plus we have the same job except his is kind of like a way cooler version. Kindred spirits!

  • Lauren

    ITG, love that you are featuring men. This community is my favorite :)

  • mattie

    Another great ITGtopshelfie!!! Also, I see some sulwhasoo products in there, one of my favorite brands. I would suggest the peel-off clarifying mask, it makes my skin very "glowy" the next morning.

  • Jay Kanderi

    A KKominnam... The Asian flower man :) Love this post.

  • http://www.thebeautylookbook.com BeautyLookBook

    Love this feature and thanks for sharing, just followed his instagram :)

  • B

    I second Jan Marini's products!!! The Sulwhasoo products that are in the pictures are also really gorgeous. Not sure about the eyeliners though... but if he likes it, the go for it!

  • http://www.clevergirlreviews.com/ Clever Girl Reviews

    Sounds like he knows his stuff!

  • fm

    simple clean and concise.

  • http://www.friedriceconnoisseur.com/ Joy (FRC)

    Congrats Daniel!

  • http://www.mischkebusiness.com/ Anna Mischke

    I met Daniel during a business trip to Hong Kong and not only is he fabulous but so, so kind! He was helpful not only in sourcing but just doing the day-to-day work with the photographer and me as well, style and substance for sure right there. So proud to see him on Into The Gloss and sharing his tips!

  • A Karina Zatarain

    I loved the part about sleep being free makeup, very true. He's adorable!

  • Julianne

    sleep is the best makeup, I love that.

  • http://dailypolish.com Sara

    "Your skin is essentially a reflection of the state of your body’s internal health, so if you want radiant skin you have to treat yourself well both inside and outside!" So true!!!


Bioderma Créaline
Innisfree Powerproof Pen Liner
Cyber Colors
Cyber Colors Super Stay Black Tip Liner
Bobbi Brown
Bobbi Brown Perfectly Defined Gel Eyeliner
Kiehl's Since 1851
Kiehl's Facial Fuel Moisturizer for Men
Acqua di Parma
Acqua di Parma 'Colonia' Bath & Shower Gel
Jan Marini Skin Research
Jan Marini C-ESTA Cleansing Gel
John Frieda
John Frieda Luxurious Volume Root Booster Blow-Dry Lotion
John Frieda
John Frieda Luxurious Volume All-Day Hold Hairspray
Tom Ford
Tom Ford Private Blend 'Tobacco Vanille' Eau de Parfum
Loewe – 7 Eau De Toilette Spray