Toby Franklin, Marketing Manager, Keystone


"My name is Toby Franklin [@tobyfranklin88]. I'm 25 and currently work as a marketing manager for one of Australia’s largest hospitality groups, Keystone, in Sydney. Before starting my new role at Keystone, I spent some time working for L’Oreal Luxe, as well as interning with Janna Johnson O'Toole and Amy Starr in the beauty department at Elle Australia. I also spent a few years modeling with Vivien’s in Brisbane and Chadwick in Sydney, so I've spent a lot of time around hair and makeup artists—I have friends now who contact me before they purchase products because they know I will have tried it, or at least read up on it.

My first beauty memory would probably be traveling around with my mum, Noni Yates. She was a performing guest artist for Redken Australia and is still in the industry today working from a salon in Kingscliff. For my 12th birthday she bought me my first cologne, Tommy. From that I developed a love for fragrance—at one time having around 50. Now I try limiting myself to 10, my favorites being Tom Ford Black Orchid and Oud Wood, as well as Giorgio Armani Prive Vetiver Babylone.

I'm sure to a lot of people it seems that I have too many beauty products, but I honestly find a time to use each and every one of them depending on what my skin is doing that day or how I want it to look. Every morning and night, I give my skin a thorough cleanse—and for that I have a few cleansers that I rotate. Some are simple and some a little more advanced with AHA & BHA. Three times a week I will give my skin a good exfoliation with Kate Somerville ExfoliKate. I love everything about this scrub and my skin always looks way more refined after using it. Every evening, I use Perricone MD Firming Facial Toner, which gives my skin gentle daily exfoliation and prepares it for my serums. I change my serums up a bit depending on what I am trying to focus on. At night, I really love Estee Lauder Advanced Night Repair—I don’t even know how many bottles of it I've gone through. It really does a great job of hydrating the skin and making it look like you’ve had the best sleep. Then I follow with an eye cream and moisturizer. Once a week I'll switch my night moisturizer for La Prairie Skin Caviar Sleep Mask—it melts straight into the skin and plumps it right up by morning. If I am ever looking tired or have a breakout, I'll work some magic with By Terry Touch-Expert Advanced Multi-Corrective Concealer and Giorgio Armani Face Fabric in Natural Beige #003. When my skin is a little congested, I always turn to Glamglow Supermud Clearing Treatment—I would recommend this mask to anyone with problematic skin. It is a lifesaver. Sadly, I just found out it’s no longer available in Australia. I need to stock up on it next time I'm in the United States!

For hair, I tend to find myself trying to replicate Zac Efron's hairstyles, but sadly can never quite get it right. I alternate between the Kiehl's Amino Acid Shampoo and Conditioner and Kérastase Elixir K Ultime range, then blow-dry, wax and I am out the door.

I don’t really have beauty 'secrets,' but my skin always looks best when I’ve been consistent with having a green juice each day and cutting out alcohol and sugar. I also love the Perricone MD Vitamins—also not available in Australia—as well as the Beauty Chef Detox  and Glow Inner Beauty powders. I also swear by Nivea Body Wash in the shower and Q10 Body Lotion."

—as told to ITG

The #ITGTopShelfie series puts the focus on the lives and beauty routines of Into The Gloss's lovely, accomplished, and loyal community of readers. Show us your own Top Shelfie on Instagram—tag us @intothegloss, and include the hashtag #ITGTopShelfie. 

Let’s Talk About It! JOIN IN
  • Julia

    That's a very impressive top shelf and a very beautiful man right there.

  • Eliza

    All the #topshelfies so far seem like they are halfway between real people and celebrities; they have such interesting jobs/lives. And now I want to try the Glamglow Supermud more than ever, definitely next on my list.

    • Teresa

      Right? I feel like I don't even want to put myself in the same pool of people ;)

    • Diarrha Ndiaye

      The GlamGlow Supermud is the -iSh. Sample it at Sephora. You won't regret it.

  • thunderlegz

    I love these #ITGT posts! Also-every person seems to have a really cool career, and I would love to know more about that, even though they do mention snippets about their interests. I love their product purchases, why they bought them-sort of the holistic picture that is/isn't reflected in their path. Anyone else feel this way? Im trying to say, color me impressed.

    And, you sir, are very handsome.

  • best all-around

    Toby is absolutely gorgeous! And I got really excited that we use the same shampoo, haha.

  • Aubrey Green


  • Carm

    One word. One syllable . Yumm. Keep it up ITG!

  • CherHorowitz

    Exfolikate is so great! And I love the smell!

  • fm

    here for it, and the green juice made everything extra special!

  • Josef Šlaich

    Thanks for this ITG! More MAN TOPSHELF PLEASE! XX

  • sheelala

    WOW. Love all the products and he is completely gorgeous as well.

  • G

    @intothegloss How can we submit a #topshelfies?

    • ITGFerber

      Instagram a picture of your top shelf, tag @IntoTheGloss:disqus and hashtag #ITGTopShelfie!

  • Karen F

    You sir,are very handsome!

  • Clever Girl Reviews

    I wish my husband would take this much care in his appearance! I'm totally going to sneak spray him with TF Black Orchid though!

  • Brittany

    why cant i be as beautiful as this man

  • Shannah

    Best #ITGTopShelfie so far!

  • Danya

    Kate Somerville's Exfolikate is completely worth its exorbitant price tag. Absolutely wonderful product, leaves my skin smooth and radiant.

  • Talia

    Oh boy Australia. These are far reaching. I just submitted one check it out:

  • Diarrha Ndiaye

    Super impressive beauty picks-- some of which I am loyal to myself! Love this!


Tommy Hilfiger
Tommy Hilfiger Tommy Cologne Spray for Men
Tom Ford
Tom Ford Black Orchid Eau De Parfum
Tom Ford
Tom Ford Oud Wood Eau de Parfum
Armani Prive
Giorgio Armani Prive Vetiver Babylone
Kate Somerville
Kate Somerville ExfoliKate Intensive Exfoliating Treatment
Perricone MD
Perricone MD Firming Facial Toner
Estee Lauder
Estee Lauder Advanced Night Repair Eye
La Prairie
La Prairie Skin Caviar Luxe Sleep Mask
Glamglow Supermud Clearing Treatment
By Terry Touch-Expert Advanced Multi-Corrective Concealer
Giorgio Armani
Giorgio Armani Face Fabric Foundation
Kiehl's Since 1851
Kiehl's Since 1851 Amino Acid Shampoo
Kiehl's Since 1851
Kiehl's Since 1851 Amino Acid Conditioner
Perricone MD
Perricone MD Skin Clear Supplements
The Beauty Chef
The Beauty Chef Detox Inner Beauty Powder
The Beauty Chef
The Beauty Chef Glow Inner Beauty Powder
Nivea Creme Sensitive Body Wash
Q10 Plus Skin Firming Hydration Body Lotion