What’s Your “Local” Beauty Look?


A curious thing happened to me this past Thanksgiving when I returned home and attended an unofficial high school reunion—I felt very..."New York." I’ve heard a rumor that it takes five years to become a true New Yorker (though according to Gawker it’s 10), and I’m more than six years in. Whatever the criteria, my MAC Cyber lipstick definitely had me looking like a fish out of water in a Dupont Circle bar in Washington, DC.

The scenario got me thinking: are there certain beauty trends that are strictly regional? And if so (and I’m betting the answer to my previous question is a definite yes), what are they? Sure, going bold and dark may be a downtown New York thing, barefaced makeup is stereotypically French, and blonde and beachy is characteristically LA, but I’m talking specifics. Whether it’s dark lipstick, thick and penciled-in eyebrows, dip-dyed hair, or frosted lipgloss, what are some beauty trends you consider normal that you've noticed are not the norm away from home?

—Elizabeth Brockway

Photo by Mathea Millman.

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  • http://ellen-rozalia.blogspot.com.au/ Ellen Rozalia

    Living in Australia, I often find the golden goddess a common trend, but personally being very pale I think the dewy skin and pop of colour on the lips to be much more me :)

    Ellen Rozalia xx

    • KT

      Same where I am in Australia, although the "trashy bogan" is very popular here too. You know, racoon eyes, fake tan, nude lips and ratty hair extensions.

    • Ria B

      Agreed, I'd say most Australian girls are big on bronzer to achieve a natural glow! And since we have such a hot climate it's kind of hard to get the matte look so generally dewy skin is the norm.

    • TheJessjess

      I'm in Australia, too. I see a lot of foundation tide marks on the neck, fake eyelashes during the day and too much self tanner. It can lean a bit trashy. But then you also get some of the most 'natural but gorgeous' make up looks in Melbourne and Sydney.

      • A

        I'm from Sydney and in my hood the look is to have a really natural, effortless look. This includes artfully dishevelled hair, glowing skin, groomed eyebrows, light eye makeup and sometimes bright lips. The perfect GHD curls, fake eyelashes, fluro tan/blonde look doesn't really fly in my part of town.
        The overall aim is to give off the impression that you've just emerged from the beach, and you are fair too carefree and relaxed to concern yourself with excessive primping (even though this look involves a mastery of tinted moisturiser, illuminator, undetectable bronzer, etc).

    • Sara

      I'm a Sydney girl but have never felt like I fit the Sydney makeup standard - I'm a lipstick hoarder, so my everyday look is a tinted moisturiser (with SPF, which is a non-negotiable thing in Australia where the sun is so strong) and whatever lip I feel like, be it bright orange or muted pink or classic red or, recently, blues and greens and silvers, which couldn't be further from what I'd class as the 'norm': there's an emphasis on perfect skin, be it naturally acquired or faked, glowing tans, done-but-not-too-done hair and standard eyeliner/mascara combos. I think Melbourne has a similar aesthetic, but less beachy and more emphasis on styling and it's a bit more normal too look quite done.

      I just got back from living in London for a few months and I'd definitely say that the bold lip is more embraced there, especially in the city, and a cat eye is pretty commonplace. I definitely felt encouraged to try riskier things. Where I was staying out in Essex, if you hung around the town at night you'd see the stereotypical Essex-girls, which was always interesting.

  • Vanessa V

    I'd say in Boston it's definitely a more natural look (minimal make up and natural hair colors). Lots of brunettes keep their hair its natural color (so there's not a ton of beachy blondes). Lots of "safe" colors: black, navy, maroon, etc. I always think I'm going way outside my comfort zone if i buy, say, an turquoise beach cover up for vacation, but then I get down to Miami and realize my "risky" clothes are still boring haha.

    • ITGElizabeth

      I know what you mean. I look in my closet and I have the occasional light pink dress or a blue that is slightly more vibrant than navy and when I put them on, I feel wildly daring. Le sigh...

      • joannanyc

        A lot of that has to do with the light here--those bright colors just look so much better in the tropics!

    • anonymous

      Yep, Boston is definitely minimalist, or at least polished natural. I'm from the South and you're much more likely to see a full face of makeup on an average day there than you are here. But I must say that Southern women - in general - expose themselves to waaay too much sun and really look baked by the time they're 40, especially in comparison to women from up north. All my Southern friends comment on how young I look, but it's really just a contrast effect to how much they've aged.

      • Jen

        I'm from the South too, and I've been in Boston for 4 years at this point. I have definitely noticed fewer blondes in Boston, and a decidedly more minimalist look. Much less hairspray up here than in my hometown in Arkansas, and much less tanning (in beds) which is a good thing.

        • Ryen Michelle

          The goal in Arkansas is to be as tan as possible!

  • Katie

    My hometown is Little Rock, Arkansas, and the look is very typically 'Southern', i.e. highlighted blonde hair, usually straightened, tan skin (from a tanning bed), and a full face of makeup, never too daring as far as color. Most girls I know started regularly wearing foundation, bronzer, black eyeliner and mascara around middle school and their moms do the same. Lip color is maybe less overt, most people just wear neutrals or even just lip balm, but you'll see the occasional bright semi-matte lip. The overall vibe seems to just be 'pretty' with slightly varying degrees of 'doneness'. But I don't think girls worry so much about looking natural, or like they aren't wearing any makeup. It's definitely closer to 'makeup makeup' I guess, rather than 'no makeup makeup', but also not creative; it's a very homogenous look.

    I go to Durham University in England, where the standard beauty look is different for locals and students. Students definitely lean toward a more natural look- long hair, very subtle or no foundation and eye makeup, maybe a red lip but typically just neutral, and it doesn't really change much day to night. The 'local' beauty look is very made up- visible orangey foundation and heavy eye makeup and eyebrows even during the day, and at night they all wear false lashes and either a nude (but clearly make up) or really bright lip too. A lot of girls also have really obvious fake tans (and not just because it's hardly ever sunny here). Liquid liner seems to be common to both students and locals. I guess the Little Rock look falls somewhere in between the student and locals in Durham, as far as how 'made up' it is.

    • Jen

      Ditto! (I'm from Arkadelphia, now living in Boston)

  • Julia

    I am from Berlin, and I would say that the overall beauty look is very minimal, but when you are at a fashion or art event, most women have bangs, often short bangs, that seems to be the ultimate thing right now, and are wearing bright lipstick, whether classic signal red or a crazy coral pink with a bare face. Either that or nothing at all.

    • http://rosewatersaffron.wordpress.com/ Sharareh

      I am from Cologne and it is always as if I'm getting from the province to the big city whenever I visit Berlin although Cologne is a big city, too. Berlin girls are not afraid to wear a bold lip and headscarfs wrapped in a turban style. In general they look more editorial and like if they're in the blogging business. But focus seems to be on eyes and lip, I didn't see heavy foundation faces there as much as I do in my city. Here some do a bare face while the most upper class ladies and girls from the suburbs have a thing for heavy make up and too much tan (from they're Mallorca vacations, I think), black eyeliner is often applied more heavily than Kate Middleton's. Many girls don't know what a primer is and they're make up gets smudged in a bad way throughout the day.
      I think the overall conclusion is, girls like to wear makeup but are too lazy looking up proper application.

  • Bella

    I am not originally Dutch, but I have lived in Rotterdam, the Netherlands, for 12 years now. The city is very cosmopolitan and there are probably as many "looks" as there are enclaves of people. I am a professional and among my peers a subtle, office friendly look is prevalent. For night, people will add more eye, but seldom a bold lip. This is not particular to Rotterdam. There is no particular beauty item that is favourite.
    If I have to pinpoint one thing that is a lot more common in Rotterdam than in any other city I've lived in, I'd go for obviously bleached blonde. Clearly, I am not a conformer. *ducks and runs*.

  • Georgina

    I live in Madrid, Spain and pretty much any woman over 30 has the same haircut here: long and layered and ALWAYS perfectly coiffed. At my gym after showering they all take out their round brushes and styling products to blowdry their hair. This takes about 20 mins and they all leave looking like they had it professionally made.

    • Adrienne Angelos

      Is there anyway you (or someone you know) could do an exposé type thing on how to do this? I have NEVER been able to master a round brush or even using products to my satisfaction and I would love to see a video on how the hell people get their arms into the appropriate position, especially for behind the head.

      • tera

        I LOVE the idea of a documentary on women blowdrying their hair. Why they do, technique, etc.

      • Georgina

        Unfortunately I have no idea how to achieve the "Sara Carbonero" perfect blowdry. I have been watching the women do their routine for years and when imitating them at home it never turns out the same. Probably should have said from the start I'm a Scandinavian blonde with approximately 1/4th of the amount of hair compared to the average Spanish woman.

    • María

      I live in Andalousia, south Spain. Here, you notice that 90% of woman have very, very long hair, but usually air dry (blow dry is almost impossible living 5 minutes far from the beach) , unless there is an special event (weddings are a main issue here ).
      Fake tan seems ridiculous since most of us are quite natural tanned. I would say that eye pencil, mascara and red lipstick are the most used products. Red matte lip is kind of a uniform at night.

      • Lily

        yeah, in my home country too most women air dry their hair, and don't wash it every single day. Blow drying is something you do only if you're considered high maintenance.

  • Mariel Vela

    I live in Mexico City and though it depends I'd say the funniest trend is when women do their make-up like in the telenovelas; Lip liner, heavy eye shadow, fake eyelashes, stiff cascading curls and blush applied straight out of a Robert Palmer music video. Over the top, and very very kitsch. The upper class loves dying their hair blonde or enhancing their blondness (yes, there are blondes in Mexico) and being tan even through winter.

    • ITGElizabeth

      I used to have to go get lightbox treatments for my psoriasis and it basically involves getting in a safer version of a tanning bed three times a week for short intervals (very annoying and only slightly effective). That said, I did manage to get a little tan in the freezing January winter which lead many people to look at me like I was crazy.

  • Guest 2

    Far south Texas = Slicked back tight ponytail or bun due to the high humidity and constant strong wind, very minimal foundation, and either dark lip and super strong brow or Kim K. style smoky eye.
    Central Texas = That smoky eye again but with lots of false lashes, even in the daytime and full foundation or bare face with mascara or strong lip or super glowy skin with the "no makeup" look.
    Texas college town = Fake tan orange skin, heavy full face makeup, and blonde highlights or full on bleach blonde with an "interesting" color panel underneath (strange bronze, burgundy, etc.).
    Of course, there are always exceptions but I remember visiting my husband when he lived in a college town and having people tell me I was obviously from out of town and needed to tan ASAP to fit in. I have recently re-visited both a college town and the Valley and found that trends haven't changed much.

    • Vanessa

      I'm from Houston - yes the humidity sucks! I don't wear foundation - just concealer, mascara, and tinted lip balm. When I go out I add eyeliner. There are of course some outrageously made up girls in the South, though. You summed it up pretty well ;)

  • JenniferCN

    I'm from Boston - when my friend first purchased MAC's Cyber she wore it out of the store on the most trendy street (Newbury St) and she got a lot of weird looks and even double takes. Everyone goes for natural and safe colors. Such a boring town! And I always get weird looks for having a lot of tattoos, but screw em.

    • ITGElizabeth

      You do you!

    • lillylilacs

      Yes, Boston is so dull with make-up/fashion, and even worse in the suburbs of Boston where I grew up.

      When I come home the style for women 20s-30s seems to be shoulder length to mid back blonde highlighted hair, maybe highlighted brown if you really can't pull of blonde, blowed dried straight. Neutral make up, maybe a pink lip for a night out. Clothes are Jcrew chic, I love Jcrew but it gets very boring when everyone has the same variation of blouse-y top, skinny colored pants, heels, big statement necklace and probably a kate spade hand bag. The older women tend to either go for the Talbots look or Eileen Fisher. And all ages own at least 1 Alex and Ani bracelet.

  • Sophie Bly

    In new york anything is acceptable. you can wear black lipstick and a smokey eye in broad daylight and nobody will give you a second glance. but if you go to somewhere as close as new jersey you'll be considered a circus freak.

  • Ruth

    Where i live (cute hippy town in sw England) it's all exceptionally understated. 25 and under uniform: long ombre gold hair, thick cat eye, tan, and understated/culturally insensitive glitter at the corner of eyes/bindis. Sort of basic hipster grunge with hippy twist.

  • ITGElizabeth

    How do you guys wear your eyepencil? I used to line the upper lash and inner waterline for years but then decided that made my eyes look too small and have since stuck to smudging some eyeliner around my upper lash line and onto my eyelid.
    But even eyepencil fashion is so regional, you know? I've always thought that the way women in Bollywood do their eye makeup is beautiful, but you rarely see that on women walking around in NYC.

    • Astrid

      I'm from Belgium as well and I would say full faces of makeup are indeed extremely rare as far as I know, even on nights out (I'm 21). Foundation is pretty much regarded as "not done" in my circles no matter the occasion. 90% of my friends don't wear makeup on a daily basis. I do, concealer under the eyes and on blemishes, a thin line of liquid liner on the upper lash line (no flick), and mascara. On nights out most will wear mascara and maybe eyeliner, which they put not very skillfully all around the eye.

    • http://theconsciencefund.com/ Divya

      You'd see it on every second woman on the street here in India! If there is anything they do is line their lines completely and with a black kohl! I on the other hand like to smudge things around the lash lines.. for the same reason that lining waterline makes the eyes smaller. I think that is a prettier look although less of a statement

  • ITGElizabeth

    I think your breakdown is probably pretty spot on, haha

    Good luck out west!

  • ITGElizabeth

    I used to be very much of the just eye makeup camp. It honestly didn't occur to me until some point in college that my skin (other than under eyes) would need attention at times

    • http://www.atdorsia.com/ Eliza

      Haha yes you and me both! Now if I had to play that "what makeup item would you bring to a deserted island" game, I would not choose eyeliner (although I guess concealer wouldn't help me much on an island either? I vote sunscreen).

  • anne

    Awesome thread! I've moved to Wales in the UK, and a look I see here a lot is very orangey, dark (I think it's meant to look tanned) foundation, concealer-ed lips, lots of eye make up, false lashes, bold lips and a range of drawn on eyebrows. It's basically a lot of make up and all at once for some girls (obviously some girls wear much subtler make up or none at all). That is usually paired with either very light blonde big hair or black hair.

  • chicnoir

    Fake nails with nail art, fake eyelashes and old school mac eyeshadow or no makeup at all.

  • Emily

    I live in BC, Canada. The girls here usually wear a full face of makeup; eyeliner, mask of foundation, lipstick, bronzer, everything. The most common trend here is the hair extensions. The girls here LOVE them, which would be fine if they wore them tastefully, mostly you see the ratty, fake looking ones. Also, self tan is very popular. Of course, i'm very out of place, as i have fair skin and natural blonde hair, and i don't wear a lot of makeup.

    • ITGElizabeth

      Are the extensions clip ins or sewn in? I've never tried extensions and have to admit the only person that I ever thought pulled them off well was Marissa Cooper in season 3 of The OC (though I thought everything she did was the bee's knees, so you know, take that with a grain of salt)

      • Lily

        Those were extensions?! oop.

        (insert TheMoreYouKnow gif)

  • Kay

    Copenhagen, Denmark is of course lots of blondes. But most everyone gets highlights or "enhances" their blonde to get that really icy nordic blonde. So the drugstores always have lots of purple toning shampoos. I was a redhead for a while and got weird looks. Makeup wise, I think mascara is what everyone likes. Big, big lashes and an otherwise minimal face -- nude lip, usually. Maybe a cat eye for going out. Everything has to be minimal, but not necessarily "natural." Like you see plenty of girls with full face makeup and bronzer. The defining characteristics of Copenhagen makeup is long black lashes and super-toned icy blonde hair, worn in a top knot, or a half up in a little samurai bun.

    • Martina

      The Copenhagen bun!!! I could spot one anywhere in the world. That and a pair of Roshe and a humungous donut-shaped scarf.

  • Amanda Lou de Perquise

    In Paris, France, women are sporting a "naturel" look, a bit of mascara and lipbalm.
    Younger girls tend to wear a lot of bright red or pink lipstick, with nothing on the eyes and thick brows, or just black liner in a thin cat eye and nothing on the lips...
    I think we're kind of boring, you know? I don't get the "French Femme Fatale" thing at all!!!
    I liked it a lot more when I lived in Tokyo: crazy lavender blush right under the eye, fake lashes and juicy orangey lips were all the rage when i left.

    • ITGElizabeth

      Omg. Lavender blush. What a brilliant idea. I wish that I was confident enough to wear that kind of kooky look on the reg. Maybe one day!

      • Oui Capitan

        Do you know how impossible it is to find a lavender blush? I've been searching for months and the only ones I could find are limited edition ones from MAC. They finally re-released "Full of Joy" as a permanent and it's beautiful and angelic and perfect. It stays lavender and doesn't fade to a regular pink.

        You're welcome, I'll be expecting my bag of goodies in the mail.

      • NVioleta

        I bought a blush palette from Coastal Scents that includes a lavender blush and it is actually very wearable if you blend it right.

      • Bells

        Givenchy has a lavender/purple blush in their Prisme line :)

      • Lily

        Speaking of Tokyo, the look here right now is usually a subtle, sparkly eye with a small thin wing - just a line really -  that takes off from before the end of the top lid.  Pink blush is optional, but I can count the number of girls/women I‘ve seen with bright or obvious lipstick on the fingers of one hand. (sorry for the weird keyboard acting up)

        Oh, and False lashes, those are HUGE. Literally every drugstore has fake lashes on offer and there are eyelash salons everywhere.(I know this comes very late but had to share)

  • ag

    I live in Mexico - there is a lot of racism, so lots of people try to look white no matter what, especially those who are not upper class. This leads to buying foundation lighter than one's skin and dyeing your hair blond. It is kind of sad.

  • Lily

    I grew up in India, and then and now, the women there are inseparable from their kohl. Like, if there's one thing they'll do, it's the black eye liner - the blacker the better, and to most of the women I've seen, lining the upper lid/outer third of the eye only is for wusses. It's line all around or bust! Oh, and it has to be accompanied by high-arched, skinny bitch brows. This cuts across most ages - from college students to older women.

    The eye makeup focus also means mostly nude or light pink lips, preferably glossy. Most of the women I used to see wearing bright lips were older women, but now some younger ones have slowly started to take to reds and fuchsias too. They're probably hesitant because a lot of local makeup advice columns tell girls who aren't 'fair' to avoid bright colours and wear nudes, browns and purples instead.

    Most girls don't wear much makeup on a daily basis since it can be so hot and humid, so not much foundation etc (and from what I can see, domestic makeup brands make like three shades of foundation anyway, the darkest of which is probably lighter than Freida Pinto).

    (overall, I'd rate Indian skincare way over Indian makeup and its trends, but that's just me)

    • ITGElizabeth

      I have this theory that India is my favorite place ever even though I've never been there. It's on the top of my list of expensive vacation destinations. So...when I do finally make it, where should I be going?

      • Lily

        I'm the wrong person to ask, haha. I was really more of a Bombay/Bangalore kind of girl, but I loved Macleodganj, which is where the Dalai Lama lives - not for religious reasons, it's pretty eclectic and had nice food and weather, is all. And Goa is always fun, if you're a beach person.

        • ITGElizabeth

          I kind of just want to spend a month going all around India. I'll update you if/when that's a reality!

      • JY

        Kerala may be the most beautiful place on the planet. Also, Darjeeling is breathtaking.

      • rmp

        My parents used to take me to India a lot when I was younger. The only thing I remember was how breathtaking the palaces in Jaipur were and Saputara. I used to want to get married in "the floating palace" in jaipur lolz

  • Bird

    In the suburbs of Philadelphia, PA, a majority of the women have a highly stylized adult Free People or Anthropologie look. Hair is always done - usually mid length, blonde highlighted or dip-dyed, and straightened or waved. As for makeup, dark brown/black eyeliner and mascara with taupe shadow is common. Lips don't stray from a light pink or coral, but some people wear plum and deep red in the winter. Piercings, cat eyes and mild tattoos are common with alt girls.

    • ITGElizabeth

      It's so funny that cat eyes can seem alt. I know what you mean-- the Kat Von D and modern pinup crowd certainly know a thing or two about winged eyeliner-- but it's also so 50s/60s, you know? It's just funny how such a simple makeup style can quickly shift from one stereotype to another (I guess depending on the person wearing it or the other makeup/accessories they have)

    • Lexi

      I live in the same area and I agree.
      Also, every teenager has a pintrest full of cool clothing and makeup but few ever wear anything other than "no makeup makeup" and leggings with a tee shirt.

    • anonymouse

      I grew up in the Philadelphia suburbs, and I think you're spot on. Anything too interesting was left to NYC, and anything too serious to D.C.

    • sandwich

      In south philly and fishtown, I'm noticing a lot of young girls with the "rocker" look. Band t-shirts, leather jackets, long brown/black hair - parted down the middle and red lips. Kinda like a toned down Kat Von D... the music scene has always been big in philly, and i'm noticing more and more young girls are starting to become a part of it.

  • http://havingstuff.tumblr.com/ Katie

    I live in Seattle where most of my coworkers (at a university) don't even wear makeup to work. I go 50/50. Today I'm not going to see anyone I care about so I'm barefaced, yesterday I had a daytime smokey eye.

    My friends will usually wear makeup if we're going out, but most of them aren't total fiends for it. They like doing fun stuff like a bold lip and eyeliner, but I don't think many of them know how to do a smokey eye and I JUST bullied them all into buying Josie Maran's illuminizer. They look great though and aren't shy of wearing stuff like Cyber, just don't want to spend the money and time on doing primer/foundation/concealer/blush/illuminator/bronzer/powder/etc all the time.

  • AsphodelJones

    What a cool thread. I'm a native San Franciscan, and so far as I can tell, the local look is either heavily matte with a big cat eye (en garde, Mission hipsters!) or mostly bare-faced with groomed brows, spiky mascara and gooey lip gloss (I'm looking at you, fellow Financial District denizens). But honestly I don't know. The most I check out other women's makeup is when I see upsettingly orange mask-foundation on the bus (and then frantically check in the mirror for same).

    • ITGElizabeth

      I've only been to SF a handful of times-- mainly when visiting my brother when he was in college in Berkeley-- and am dying to go back and check it out. I just learned about The Mission and it's on the top of my list of places to go

  • Kat

    I'm from a small town near Cleveland and most high school girls here are into acrylic nails, nude lips and lots of eyeliner oh and they have to be tan. Not my favorite look.

  • Katie

    I live in Austin, and I notice a difference even when I go home to a suburb of Dallas. In Austin, I'd say for the most part makeup is minimal, but when people do it, it's winged eyeliner, a dark lip, or more experimental 90's type stuff like blue eyeshadow or iridescent lipstick. In Dallas, it's makeup heavy (foundation, highlighter, eyeshadow, eyeliner, bronzer, the lot) and less experimental and creative.

  • Natalie Thompson

    I've lived in the PNW my entire life, save for the year and a half I spent in San Diego, and beauty standards definitely vary within the region. In Seattle, the aesthetic is generally quite understated, though no one will think twice about seeing a technicolored pixie cut or someone wearing a dark lip walking down the street. Portland is a little more aggressive in terms of beauty compared to Seattle (though that could certainly just be my interpretation)--lots of tattoos, piercings, and pin-up inspired looks, and certainly just as many people eschewing typical beauty standards altogether. Many women in Eastern Washington/Eastern Oregon/Idaho tend to adopt either a heavier makeup look or an extremely simple one. I graduated from high school in a town that was right on the Idaho/Oregon border, about 50 miles west of Boise, and I remember a great deal of too-dark foundation, platinum highlights, and a LOT of mascara. Idaho is just a strange mix of girls that embrace the rodeo princess look, girls that embrace vintage roller sets and red lips, and girls that strive to look as breezy and effortless as possible/can't be bothered. Regardless of personal taste, people from the PNW tend to be a fairly-laid back group when it comes to beauty and fashion. We're the folks that won't raise a brow at polar fleece worn as formalwear.

  • ITGElizabeth

    I'll go minimal makeup on the rest of my face if I wear the lipstick but like to have a little bit of an eye going on because otherwise I feel like I look too pale or kind of like an ice queen. i'll maybe do a little bit of liquid liner, but generally it would be some bronzer applied around my waterline and a light touch of tan shadow plus mascara. I'd also strongly recommend highlighter and blush (though not too heavy handed) so that you can bring some color to the rest of your face, which will help soften up the dark lipstick.

    Hope this helps!

  • ITGElizabeth

    I love long hair and wearing it down, but it's so uncomfortable in the summer months. I never understand how everyone has their hair down in Miami!

  • Liza A.

    I live in St. Petersburg, Russia. I think that in St. Petersburg there is no specific type of makeup. there are quite a lot of girls without makeup that looks amazing. I think most prefer neutral makeup. but you can often see the girls with bright lipstick that looks very organic.

  • Aynur

    In the West, it seems like women are more interested in making their skin look even. A lot of the women in Shenyang, China don't bother with their skin at all, so they go out with heavy metallic eyeshadow and uncovered blemishes. Often they match the color to their clothing. So you'd see middle-aged women with bright green eyeshadow and a bright green shirt. Girls under 20 tend to go barefaced (like most people in Beijing), as do older women.
    However, young professionals tend to go for the Korean look, which involves thin black eyeliner, mascara, lots of luminizer and concealer, and pink lipstick. My aunts just wear red lipstick when they remember to, and dye their hair dark brown (again, when they remember to). I wear red lipstick too, but mainly on my eyes.

  • P. Pirapokin

    In Hong Kong, it's dewy, clean skin with no/minimal traces of make up, nice buffed lips and immaculate brows. In Bangkok, Thailand, it's lots of eyes, dark liner on top and white, white skin. Luminous. With hints of very pink blush.

  • Elizabeth

    I live in Cambridge, England. For the teenage girls, there's this weird eyeliner thing, like - a thick line of eyeliner that stops just before the end of the actual eye? a rectangle, almost. It's weird. And then for the 'chavvier' girls, it's still heavy foundation/nude lip going on.That's about it, really - I definitely get weird looks for a red lip or an attempt at contouring. As for university-age and above? Pretty much no make up. A lot of women running uni-based talks, etc, don't even style their hair or make any visible effort - I guess that's a reflection of the university culture, and the way in which women are still thought of as less 'capable' or intelligent for wearing makeup.

    • ITGElizabeth

      This may be a silly question, but is the "Kate Middleton" eyeliner an overall British trend or just something that she does?

      • Elizabeth

        As in, ringing her entire eye with it? I haven't really seen that as a look around here, nah. It's pretty much that weird rectangle or a cat eye, or a much more subtle line for office-y makeup.

      • Mairi Friesen-Escandell

        So NOT a British trend! I'd say, living in London, that overall trends are towards the Alexa Chung/Kate Moss "un-done" look - super casual, with a good smokey eye or bold lip for evenings. Hard to generalise, London is so eclectic, but my feeling is that although people take time with their appearance, no-one likes looking too polished. "Effortless" is what it's about!

  • Adrienne Angelos

    I almost think that what "type" of person you are defines your look more than region. Surely region has some effect on how far you go within your own category (for lack of a better word, I really hate to suggest that we feel strong limitations based on how we want other people to interpret us, but to some extent it is definitely true) but I definitely think what kind of niche you want to fit in is a major factor in how you do your face.

  • ITGElizabeth

    Yes, exactly! I think that being a woman in DC is already hard enough-- having to play against the very obvious "man's world" culture-- so when enhancing your femininity with obvious makeup, you're really doing a disservice to yourself. Which is unfortunate. Because makeup is awesome. And go women!

  • maria

    liquid eyeliner and mascara is very Polish.

    • ITGElizabeth

      I love liquid eyeliner and am part Polish! Just fyi...

  • Jennifer

    Toronto. I live in the west end where there is a hipster/vintage vibe. I think everyone(male and female) owns a pair of ankle boots, distressed levis and shops organic. Bold, minimally groomed brows and bare face are the norm. Vampy lips come out to play at night. Take the subway to Yorkville and you get high fashion, perfect beige blondes and celine bags for days. Smokey eyes and nude lips are uniform, but never overdone. I don't think anyone has time for a full face of makeup.

  • alicynzall

    I go to school in Miami and when I go out I wear primer, foundation, concealer, highlighter, bronzer, fill in my brows, do a cat eye and nude or pink lip. All that and I feel bare faced compared to the other girls. I'm from a suburb in Boston where I would occasionally wear some mascara and eyeliner... I enjoy the change it makes me feel like a grown up

  • Eliza

    What a timely question - I've moved a lot these last three years and actually gave this a bit of thought recently :)! I'm Polish and somewhat of a make-up minimalist myself. I always wear some base - usually just tinted moisturizer, concealer here and there, a bit of bronzer. I used to wear mascara religiously, I literally wouldn't have left my house without it on. I feel like that was kind of a go-to look for most women my age back the (so early twenties). Although there was a tendency among some to wear really heavy foundation over very bad skin and just too much make-up overall. About seven years ago I moved to a collage town in Virginia. And there it hit me - the baked-orange-tan and general perfect glory of the sorority look :D. It just made me feel so sadly undone... Then two years ago I moved to New York and yes, it was really liberating to see some personality on people's faces again. Now I'm back in Poland and I have to say that I keep being surprised (and in a good way). There is still some of that bad cakey stuff going on, but for the most part make-up got much more sophisticated - there's lots of fancy eye looks and contouring going on. Having said that, probably about half women don't wear makeup at all. As for me - I'm somewhere in between: never leave my house without some kind of concealing going on, but I ditched mascara for black eyeliner that I smear just a little bit below my waterline. And I have to say that this in-between thing is not a very common way to do makeup around here...

  • ModernGrace

    I've thought about this often and how certain choices in fashion and cosmetics are regional. I never leave the house without lipstick and perfume on, no matter where I am or who I'm going to see.

  • Hannah

    This is such a great question. In London, England there are lots of different beauty looks, but you pledge allegiance to/are judged to be part of a particular 'tribe' depending on which look you go for. It can get very detailed: The vintage-indie kid look is angular haircut in a block colour with fringe, flicked liquid eyeliner, bright lipstick and matte skin. The tomboy-indie kid look is smudged kohl, messy hair and no other discernible makeup apart from bright or dark, chipped nail varnish - at a place I used to work most people wore this look with a hoodie and jeans, including the guys.

    I could go on for days, but a lot of London/South of England beauty looks revolve around how or whether you wear eyeliner.

  • Billie

    I live in London, England and anything goes here! I've been in professional environments where people where no makeup at all, and colleges where girls and boys where false lashes, full foundation and bright hair! I love that no one judges you for the clothes and/or makeup you wear here, I just moved back after three years and I won't be leaving anytime soon!

  • Priyanka

    lots of ear piercings are the norm in seattle

  • Ally

    I'm a teenager from a small town in Ireland that's pretty close to Cork city and most teenagers wear visible foundation and eyeliner, usually liquid on the top eyelid daily and for parties, going out etc quite dark fake tan and heavy smoky eyes with false eye lashes and nude lips of else red lips with liquid eye liner and false eye lashes . Hair is mostly long, shoulder length at the shortest and usually straightened or curled but rarely natural. I'm unusual in that I don't wear fake tan ever because I'm so pale and freckly it would look weird and I never straighten my hair, I usually let in dry naturally and it goes kind of wavy and messy. People rarely wear dark lips and when they do it's seen as kind of unusual.

  • Lina

    Where I live (Heidelberg, Germany) it's mostly your natural or some natural-looking hair color, either straightened or whatever texture it has. People do wear a lot of red lipstick and basically nobody goes without mascara. All the college girls around me go for a rather natural look with maybe a pop of color somewhere.
    I noticed that all the teenage girls (14 - 17) wear very minimal make-up here, maybe some eyeliner or bright lipstick. And they all have very long and pretty hair.

  • Hind

    I'm from Abu Dhabi, UAE and I can say definition of "Arabian beauty" has changed over the years. Traditionally beauty was natural beauty defined as: super dark black hair, big eyes, long lashes, long nose with narrow nose tip and clear fair skin. Black eye kohl was the holy grail to emphasis the beauty of the eye.
    Nowadays, 30+ years later, the definition of beauty has changed and is more makeup and clothing dependent. The current beauty trends are: dark maroon plumped lips, tanned skin and bold brows. Emphasis on eyes has not changed but now girls have more tools.

  • Anne

    It's actually north west wales...so what kind of looks do you notice around Aberystwyth?

  • bijoux

    could be insensitive to Vegas dancers ? :) hahaha

  • Lulu

    I grew up in Tokyo and honestly women everywhere put on such a full face of makeup every day that I didn't even notice when somebody's look was a little kooky/out there. For example, I didn't think twice about the "ganguro" (extreeeeemely dark, caked on foundation + silver eyeliner at inner corners of eyes + bleached orange/yellow hair) look. If not the norm, it was at least extremely common. Tokyo is a city of extremes in terms of looks. You're either super professional, a conservative/demure "office lady," or you go all out as if in costume/a role. Generally, though, Japanese women are always super polished. Hair is almost always dyed a shade of orangish to light brown. Always perfectly layered and blow dried. Bobs with bangs=super popular. For the face, I would say that it seems as though eyes are the main focus. People loooove their mascara to work just like eyelash extensions--a lot of spidery lashes as a consequence. I've known women to get their eyelashes permanently curled so they don't have to use the curler everyday, which of course is a staple. It's all about making your eyes bigger. People use a special tape to fold their eyelids. And then for lips, I definitely see more gloss over lipstick. Baby pink, shimmery, plumping, the better to pout and bat your eyelashes with.

    • ITGElizabeth

      I've never heard of the ganguro look! That is wild

  • Angie

    As an East Asian (Taiwan/ Hong Kong/ China) living in Vancouver, I tend to see a lot of girls caking on foundation to cover spots then using illuminator allover, bold blush (also shimmery), sheer glittery eyeshadow, drawn on eyebrows and dramatic false lashes. If they feel like they want to be "different", they just might throw on bright pink lipstick or goopy beige gloss... Not a huge fan, and I've never seen anyone quite like this outside of Vancity... So I'm assuming it's a regional thing.

  • kt mo

    i also noticed all my LA friends are now shaving their heads or chopping off their hair - not like, into a "lob" (which, pet peeve: when people say "She chopped off all her hair!" and it's like a shoulder length blunt cut. No. She didn't.) and i very very rarely see girls with short hair out here. None of my friends do, anyway. It's all the Alexa Chung (but with baby bangs) or mermaid style like Jessa from Girls.

  • K

    For Kensington and other hippie hipster areas: yes. I work in the junction and everyone is natural but clean.

  • Nik

    I live in Glasgow (Scotland) and it very much depends on your 'tribe' - even in different areas of the city. You might be West End but are you a 'perfect highlights that no one can prove' yummy mummy, an average student, a girl that goes to Viper every Monday etc. I would say I fall somewhere into average - some sort of base, blush, brows and mascara everyday, eyeliner/smokey eye or a bold lip for night, heavier coverage in winter, lighter in the summer blah blah. I have friends who span extensions, fake tan, the thickest foundation, a 'Scouse brow', a very TOWIE (reality show) look, and others who are more pin-up, vintage, some who wear nothing but eyeliner and mascara.
    At the same time, I go to university with a lot of private school girls and the look is very much messy hair (like..can't get a brush through it, rat's nest messy), bare face, liner all round eyes, a natural year round tan from beach in the summer, ski in the winter.
    I think we're a very vibrant, multi-cultural city with many facets, and that's reflected in the fact there isn't so much of a 'look'. Perhaps someone from, say, Edinburgh looking in would have a different opinion?

  • Tara M.

    These comments are amazing, and I just laughed and laughed at everyone's gripes about how boring Boston is. SO TRUE! I moved from Miami to Cambridge, and living in the Boston area after the dressed-and-made-up-to-the-nines environment of Miami was a total culture shock. I've learned that in Boston, most women are really afraid of makeup, and doubly afraid of looking like they put too much effort into their appearance. In Miami….that is NOT the issue.

  • tera

    exactly. Pleeeaassse blend, girl! a little softer would still define. I wouldn't notice except photos of her are ubiquitous. I do love her style though!
    In fact (aside) when conflicted about what to wear in my conservative workplace, I always consider what Kate would wear. A little restrictive, but it helps me edit, and I never regret my choice. And for outside of work, it's "What would Kate Moss wear?"

  • Looly

    I live on the west coast of Australia and makeup varies. Cat eyes and mascara is a fairly common thing, as well as really dark pencilled eyebrows. There is quite a large gathering of hipsters, and they all rock pale skin and dark red/purple lips. Older women generally wear a reddish lipstick or nothing at all. I've also noticed an (alarming) trend of girls wearing bronzer as blush *shudders*. I only usually go for a bb cream, mascara and a red gloss. Such an interesting thread!

  • Isa

    In Rio de Janeiro I don't see girls going crazy over makeup. I think we would rather look natural "straight from the beach" than wear a full face of makeup. We do like bronzers though.

  • Georgina

    Yup and read on Sara Carbonero's blog that she never blowdries her hair, she claims it just naturally looks like that (obviously not when she is at an event or on tv). Reading that just made me so depressed..

    • Lily

      Speaking of Sara, I would love it if ITG did a 'women of the World Cup' post since the tournament is literally ten days away.

      Hey, if we can talk Johnny Depp's exes then we can definitely talk celebrity WAGs of footballers (and the post can include Shakira and Posh!). And I would love to see observations on the differences between the various national team WAGs, too.

  • kash

    I'm in Toronto, and I feel like there are two or three "camps" of beauty look that are really popular here right now--one is to have undone hair that's a little bit roughed up and, like, Sophia-Coppola-indie-girl makeup (maybe red lipstick, or cat-eye eyeliner but not a lot of makeup overall) and the other is to have a kind of 90s teenager vibe--so either long, kind of lank hair with functionally no makeup at all or (on the other end of the 90s spectrum) the fun, slightly over the top glamour of 90s hip hop with lots of colours and big hair.

  • happybones

    It's kind of funny but after 5 years of travelling to uni by train every day and seeing all kinds of people I've noticed that in Poland your makeup kinda depends on where you study - every university or even specialization has a certain stereotypical look. Art school girls always look interesting, they either wear no makeup but have cool girl hair or go in your face with a statement look. I'd say liberal arts & law school girls are very "girly" - full foundation, eyeliner, mascara, cheeks, lips, eyebrows. They do look very made up but in an increasingly tasteful way. University of technology girls on the other hand go rather natural - from nothing to a simple cat eye & mascara. Architecture students are a little bit more daring but always sheer down the trends or go for that one statement thing. But all in all an avarage polish twentysomething wears liquid/gel eyeliner and mascara nowadays.

  • Julia S

    I definitely agree that Toronto has a lot of styles going on. I find that young adult women from the city will either go very natural/bare or dress up with a slight flicked liner and maybe a statement lip. BB creams and tinted moisturizers are definitely more popular than foundation and manicures are usually done at home with no colour off limits. Ombre hair is commonplace but usually well done and the topknot has been reigning supreme for a few years. Similarly, men are all over the man-bun (women too really) and tattoos are plentiful. If you find yourself in the club district you'll see a lot of girls come in from the GTA who prescribe to a different beauty ideal with heavy lashes, contour and tacky prom curls. You can also spot a lot of women from outside the city by their huge crayoned in eyebrows.

    • ITGElizabeth

      What's the GTA? Is that the Toronto version of the NYC saying "bridge and tunnel"?

      • ITGElizabeth

        Oh... Greater Toronto Area. Duh.

        • Julia S

          Yes, exactly. They're allegedly the people responsible for voting in Rob Ford. I hope you understand my contempt. This is a really great thread Elizabeth, great job!

  • ITGElizabeth

    I know! My family looks at me like I'm an alien because of my piercings and I don't even wear the nose one around them!

  • ITGElizabeth

    I'm a huge proponent for never chipped nails. I go crazy when my manicure (self or professional) is messed up. I have to immediately take off the polish. I just think the chipped nail game looks so...unprofessional?

    On another note...How did you make your way to Canada? I'm kind of obsessed (I'm a major hockey fan, so, naturally...I feel Tim Horton's calling)

  • ITGElizabeth

    I have never been to Munich (though I very much enjoyed Berlin) but once met a man from Munich in the Vienna train station and he was quite lovely. He let me use his knife to cut my mango and told me to stop by if I was ever in Munich. There isn't much point to this story, but just thought I would share... :)

  • ITGElizabeth

    Hahaha, I think you're about right. I left when I was 18, so my experience is more with the teenage crowd than the working professional, but I would say it's generally pretty safe with the obvious exception here and there. I worked at Barneys in Chevy Chase in high school (it closed, so sad!) and the clothes sold there (aside from Ella Moss and Splendid) was super edgy for my school crowd.
    Whenever I go home and see any kids I grew up with or some of my brother's friends (later 20s), it's either very business appropriate or a health-food/Patagonia type of crowd. Not sure if that makes sense...

  • Trudy Smock-Sample

    Must have pictures. I'm having trouble imagining a region allowing this to happen.

    • Molly Lyon

      Are you sure? Don't say I didn't warn you...

      • Trudy Smock-Sample

        Oh, that poor, dumb girl.

      • lillylilacs

        She is cute, but those brows look like a joke or part of a costume.

      • Toasted Tofu

        That's a Glasgow look too, just add more (truly orange) fake tan.

  • Trudy Smock-Sample

    Mid-Michigan - Still lots of soccer mom hair and neutrals on the face. Although, I've seen a few bold lips here and there (mostly by young people who haven't yet been beaten down by the harsh winters).

  • http://fancylauren.blogspot.com/ Lauren Ashley

    I grew up in Southern California (just north of LA) and went to college in San Diego - in both places it was all about the tan. The tanner the better - lot's of fake and bake with a healthy side of bronzer. Other than that the look was/is fresh faced and pretty. Oh, and don't forget the teeth whitening and the blonde highlights. Now I live in San Francisco where people are considerably paler and the hair is much more natural, but you see more cat eyes.

  • AnnainDC

    Recently from Minneapolis where grunge-chic, unwashed locks, and unconventional haircuts were the style, to DC where everything is much more polished, I've significantly toned down my look. Have invested in blazers, taupe eyeshadow and a longer hairstyle.

    • ITGElizabeth

      Growing up, I wanted nothing more than a navy blue blazer with gold buttons. Such a weird thing for a 12 year old to crave, but it must be the DC blazer love that got me started :)

  • Victoria

    every time i go home to Norther California i feel a bit like a freak with my super defined brows but i kinda can't handle my face without them anymore...

    • ITGElizabeth

      I've only done things to my eyebrows a handful of times and think I look CRAZY with them penciled in. But I'm sure it's just because having a bold brow is a face-changing look and can only imagine if you go the other way-- from bold brow to natural-- it would be just as uneasy!

  • Niamh

    Ah! Is this what they call the "scouse brow"??

    • Mairi Friesen-Escandell

      Gotta love the scouse brow! Especially when accompanied by a very dark fake tan, and lots of hair extensions.

      • Molly Lyon

        Don't forget the outfit; Primarks finest velour track suit. And the hair-do adorned with extra large rollers.

    • Molly Lyon

      It is!! Out of curiosity,where are you from to have heard about it? They're simple awful!

      • Niamh

        Hi Molly, I'm actually from Ireland but living in France, and I've read about on the interwebz in both english and french. The French find most "anglo-saxon" trends VERY AMUSING INDEED....

  • Lauren

    I'm originally from Portland, OR, which i think as a previous reader stated means that I'm pretty much open to anything beauty-wise but that I also like to keep it low maintenance. Unfortunately, that is the complete OPPOSITE of the beauty climate where I currently live in Northern California. Here in the greater Sacramento area women are committed to an extremely "done" look - spray tans, high lights, low lights, gel or acrylic manicures, contoured cheeks, full smokey eye shadow for day, and even if they do a "natural" lip it's likely lined. I would almost admire their tenacity if it didn't also come with so much peer pressure! I don't color my hair and usually stick to clean or spare nail polish and no-make up make-up, but here that can be viewed as sloppy or aggressively feminist. I don't think I saw any other comments from people in CA north of the Bay Area. Makes sense. They would think ITG was super alt and weird. LOL.

  • ITGElizabeth

    Do you wear liquid eyeliner and kohl at the same time? Or are those two entirely separate looks?

    • GK

      Usually one of them but a lot of it. Many do line around the whole eye and often you see liquid on top and kohl on the lower lash line.

  • ITGElizabeth

    Have you ever found a good salt spray or salt spray + serum combo that you think perfectly replicates the beachy hair that I'm sure many Hawaiian ladies are familiar with? I have my go to (Bumble and bumble) but am always on the lookout to find something that really works!

  • ITGElizabeth

    What are your skincare recommendations for the winter months? I heard this year MN got down to -40 degrees! I tend to go for heavy face creams, but haven't found a hand or body cream that really wows me

    • A.J. Thompson Zielike

      ND resident/Alabama native. I saw -50 wind chills this year and dug myself out of a 4-foot drift after a blizzard on March 31. (Turrble.) The comment about as much and as greasy as possible is truth. My current fave for my face (usually just at night) is a thick JASON vitamin e cream I found at the local co-op.

  • ITGElizabeth

    What cool in teenage world these days? You guys always have the scoop on what is shortly going to be super trendy

  • ITGElizabeth

    i love that

  • ITGElizabeth

    Is skincare big? I'd imagine that you'd need a fair amount of SPF and/or heavy moisturizers to help with the hot sun and dry weather, no?

  • ITGElizabeth

    I've only tried kohl a few times and each time I do, it always runs so much under my eyes and it looks like I've been crying! Is there something you do to help prevent this? Or is some running/smudging just par for the course?

    • India

      The best thing is to do is to take some type of make up powder, and if you're a cheap college student (huzzah) talcum powder works too, and apply use an eye shaddow brush on top of the kohl (for top lids). On the bottom if you're wearing it on your waterline you have to try and smudge a lot of it (it's kind of like blotting with lipstick). You put it on and then wipe underneath to make sure that the creases are clean.

  • Bells

    Hey, I live in Düsseldorf but my boyfriend lives in Munich so I'm constantly there, and what I'm used to seeing, especially near the LMU, are girls with plenty of mascara and "tightlined" eyes, perfect poreless skin, pin-straight hair or messy buns and light pink lipgloss.
    And the Turkish girls usually wear bright pink/red lipstick and lots of mascara and eyeliner and no foundation (imperfections on show).

  • bijoux

    haha, you hit it right on with Wicker Park.

  • Kaitlin

    In my southern little town, people always gawk at my bright orange lipstick and super-straight blunt bangs. I'm not sure why. Is orange lipstick that big of a deal? I think it's pretty for the summer =D Ahhh my poor little town...

  • SJ

    It's the whole freakin' deal in Korea, where I'm from. I'd say Korea (at least the capital Seoul) is the APEX of beauty and cosmetics. People are so image-conscious to the point of insanity, and you will honestly be hard-pressed to find any woman without a 3-inch layer of foundation, blush, eyeliner, eyeshadow, lipstick, etc., even if she is just going to the movies or grocery shopping.

    The "local look" I'd say right now for summer 2014 is a bright/neon lip, such as an orange or fuchsia, and a thin swipe of eyeliner with a clean, dewy face. Koreans are obsessed with dewiness and "baby skin," and the matte look is never in.

    I think the most distinctive thing about the Korean makeup look is the eyebrows. Koreans like their eyebrows to look like baby brows, meaning tufty and thick with no defined shape or arch.

    ITG, come to Korea and check it out for yourself!! I think you'd go crazy over the beauty shops and makeup scene here. It's definitely something to study and pore over.

  • Chi Nguyen

    Here a little beauty report from Hanoi, Vietnam!
    Vietnamese women are mostly pretty "simple" (or lazy) with having a full-makeup-face on a daily basis (maybe the hot, humid weather here is our seemingly reasonable excuse). On the other hand, still there're many modern women who take good care of their looks: strict beauty regimen, regularly spa visits, well make-up face, etc.. So what's the "local" beauty look in this third world, Indochina country? It's the "dolly Geisha" look: snowwhite porcelain skin (read, heavily-powdered face); very very red lips; big doe eyes (which I sometime find pretty scary due to the overly big-eye contact lenses); straight eyebrows, you name it! According to my observation, many many young girls have spotted this "beauty trend" for yearssss (like, maybe 3 years now?). But in general, like many other parts in this world, red lips are still shamelessly trending in my country.

  • Vik

    Lining the lower lash line and not the upper lash line is sooooo hot in Belgium!!! And Belgium woman barely wear face make up, and if they do they wear settingpowder in shades way to dark for them. Wearing face make up is only for the "fake" woman. I think it's because they never heard from the words "sheer coverage foundation" or "concealer", they associate base make up with very visible foundations and lots of powder.

    • Oh yes, indeed! The lower lash line-thing is hot here! Not only in black, but also a popular one in bright blue, it's this thick unblended line, awful! Both younger girls and women in their 40s do this.

  • Cat

    I´m from Buenos Aires and girls here have looong, long ombré hair, and natural eyemakeup, the rare dark lip. Some teens line their water invariably with very black liner. I stay away from makeup in a day to day basis, but use a bb cream on occasion and loose powder to prevent shine and sometimes I wear mascara for work. But women in general look very polished and done.

  • Camille

    It's very interesting to me that you are being evasive about where you are from but really over the top with how affluent each town was.

  • Isabela

    I live in Rio de Janeiro and the "beachy-woke-up-like-this"look is definitely the eternal local look. The funny thing is that everybody wears make up every day, even going to the beach but it just HAS TO look like you don't have nothing on. You can never seem like trying to be pretty - you should just be.
    Concealer, mascara and bronzer are the crucial items and intensity varies if you're actually suntanned or not (but people tend to use bronzers even when pale white - which is stupid).
    Recently you'd see more variety in terms of make up because the city is growing cosmopolitan and so it got bolder beauty wise - which i love.

  • j

    In western Montana, the look is generally natural.

  • Kaelani


  • http://vanitytalkbeauty.blogspot.com Addison Cain

    I'm from Kentucky and I've been living in Lexington where I went to college. I'm into just eyeliner, mascara, occasional concealer and tinted lip balm, but it's not uncommon to see a girl with curled hair and a full face on for class.

    • SC

      Shout out from a fellow UK alum!

      • http://vanitytalkbeauty.blogspot.com Addison Cain

        Yay! You know the look I'm referring to then!

  • Miss S.

    I guess I can chip in here since I am from two countries :) Loves ITG!

    In Paris: It's all about being bare faced and having red lipstick, I do think people cheat a bit by putting on bit of bronzer on the apples of their cheeks and some mascara. Ever since I read Inè de la Frassange's Parisian Chic, I've been lining the lash line religiously without doing much on the upper eyelids!

    In Singapore: it's all about the lashes - lash extensions :) It's summer all year round (so, sandals all year round!) so they also pay a lot of attention to their nails , mani and pedi are a must (gel, of course!).

  • Tatjana

    I'm from San Francisco, and most women I see are clean-faced, with black or brown eyeliner (all types) and mascara. We're pretty clean cut...unless there's some sort of fair and then we go all-out. Gay Pride anyone?

  • Eimear McGovern

    I live in Dublin, Ireland and I'm a student, so a lot of what I see around university is pretty minimal - in comparison to Dublin in general, by minimal I mean a base, blusher etc. but not heavy eye makeup or lips during the day. I sort of think that it's both an age and class thing, I see younger girls from the North of the city who would do crazy strong eyebrows and really pile on the make up, but as they get older, still wearing a lot of make up, but looking more polished and groomed. The people I know, and south of the city would try and look as if they aren't wearing much, but really they are, and then everyone does liquid eyeliner, lipstick, bronzer etc. for a night out. One thing I have to note is that there is a gap between girls who embrace their Celtic skintone, and then others who fake tan religiously.

  • Kara K

    Hi and greetings from Estonia! I have really fair and sensitive skin so I really am not a big fan of a heavy coverage and lots of colour. My make routine is nothing complicated really. On daily bases I do some concealing in case i have breakouts, powder my face(usually mineral) and maybe add a wash of brown eyeshadow or nude lipstick and thats it. I don´t wear mascara because i have so long lashes and they look like they have mascara on already. That´s just what i personally like to use but i think that is what most estonian girls and women wear. One thing that i´ve noticed many women in Estonia do is that they pluck their eyebrows way too thin. That is especially common among younger girls and teenagers. From that point i don´t fit in at all beacuse I have really thick but always groomed brows. People always tell me i look like someone named Lily Collins (not sure if i spelled it right) She has eyebrows just like me and i think she is definitely owning them better than i am. Returning to our main subject- I do think that certain areas have diffrent makeup looks and I think most Estonians are very light on their makeup.

  • Intan

    I used to live in Antwerp and can say that almost all the girls there sport the no makeup makeup look. Even the ones who don't usually only do a bit of eyeliner and mascara. Most of the people I know wear foundations/tinted moisturizers, though. Apparently, foundation is not considered makeup, or maybe that's just me.

  • Toasted Tofu

    In Glasgow most 'trendy' people wear fake tan, but so do people not at all concerned with their appearance, so there are some pretty radical skin tones walking around. Eyebrows are dark and visibly penciled, very squared off and arched. Mascara is black and bold, fake eyelashes are common on nights out. Hair extensions are used liberally and very few people have undyed hair. Fur coats are still a thing here. That is not to say that Glasgow does not have a sense of chic, it is secretly very cultured and has an amazing art and music scene, so you will find lots of hipster-cool (west end) & nu-grunge (art school) as well as the more subtle European looks on the streets of Glasgow (often being rocked by actual europeans). But if I were to have assimilated, the first thing my friends back home (in Canada) would notice is fake tan.

  • Celeste

    There are definitely regional "looks". The makeup I see online, on youtube, from England and the USA is much more involved than anything I've seen people wear here in Canada (with the exception of Toronto). In Ottawa, the tendency is for little or no foundation, some mascara, and maybe lipstick or balm. In southern Nova Scotia, it's uncommon to even see mascara on anyone. Here in Ottawa, whenever I wear eyeliner or eyeshadow I can generally expect people to bring it up and ask me about it. Makeup's a bit of an outlier here.

    Whenever I travel to Toronto or a major American city, the minimalist makeup feels out of place. Seeing obvious foundation on people is somewhat of a shock.

  • Lauren Borkowski

    Scouse browwwwww

  • Denise

    Toronto is super multicultural so the beauty influences really vary. The uptown girls use a lot of bronzer and generally sport a nude lip and blonde. But there is also a red lip a la Rihanna among darker skin girls. Because MAC originated in Canada, there is a huge MAC following.

  • Veronica

    I live in a pretty small beach town and I wouldn't say that there is one glaring trend that sticks out from the rest, but I will say that makeup around here is very minimal, maybe some powder, light blush, mascara and eyeliner. I feel like almost no one does their brows around here either. Oh and no one expects anyone else to be doing much with their makeup, so for instance if I'm having a really good day and my foundation, bronzer, blush and highlighter are all doing good, people ask me what skin care I'm using because my skin looks perfect, but wearing the same makeup I can go to the city and people ask me what foundation I'm using.

  • Quinn

    I'm from a smallish town in Pennsylvania bordering New Jersey (right on the Delaware) and the trend here is absolutely bare face w/ winged black eyeliner. You'll see a lot of vampire/ fire truck red w/ barely any mascara and no other makeup too. Other than that people go full bare as an everyday look.

  • jac

    try moving from dc to portland/eugene! The first thing I did was get facial piercings, it has been so freeing. I have shaved multiple girls heads this year, i love it!

  • Beka

    i googled liverpool makeup and oh lol i had no idea...the eyebrows are intense lol

  • Katie

    Such a fun post! Too bad I discovered it late.

    Zurich, Switzerland: shoulder-long straight hair with a side parting, typically in natural color or with blond highlights - but it's supposed to look natural. Very little makeup - no foundation, but almost always mascara and some eyeliner. Alternative girls: cat-eye and red lip. Bankers: pearl earrings. Teenagers and working class: longer, dyed hair, lots of makeup, fake tan, fake long nails. Skinny jeans, loose tops and cute flats are all the rage now - often combined with a scarf/foulard if the temperature is less than 20 degrees Celsius.

    Greece (where I grew up): similar to Spain. Longer hair, blow-dried, always dyed (reddish and blond are popular) and it looks it. Always makeup, the full works - foundation, highlighter, eyeshadow, eyeliner, mascara, bold lip. Painted nails, and a very good pedicure. Lots of color and sexy outfits. No one seems scared to draw attention.

    I barely wear makeup anymore, and whenever I go on holiday to Greece, people think I'm a foreigner.

  • http://www.beautysalonsrockhampton.com.au Derry Jones

    Simple makeup is enough while we are away from home!! :)

  • Natalie Thompson

    That is beyond crazy! I'm actually from Fruitland, ID!
    And tell me about it. Pageant queens and rodeo princesses galore. Rhinestones are unavoidable.

  • Veronica

    Little late to the party here. In Edmonton, Alberta, at least where I go to school (high school), the big trend with many girls is looong acrylic or gel nails. You won't see very many girls without shiny neon pink or french acrylic claws. Also heavily caked foundation and dark drawn in eyebrows to the point of absurdity, at least with the "popular" girls, with dyed straightened hair or prom curls for good measure. The hipsters usually wear cat eye liner and minimal face makeup, but most still have gel nails, usually black or another weird colour. Personally my look is minimal makeup, with just some tinted moisturizer and a hint of concealer to hide any little blemishes (yay for teenage skin), teeny bit of cheek stain (benetint) and Fresh lip balm. For the eyes it's a swipe of mascara and a hint of taupe brow pomade to give my blonde brows some structure, but the brow product is always blended and natural looking, never harsh. I let my hair air dry to its natural texture, wavy, and that's it.

  • Ruth

    No, you're right, I meant bindis (although obviously debatable).