Erica Choi, Digital Art Director, Barneys


"My name is Erica Choi [@eggcanvas] and I live in New York City. I am currently the Digital Art Director at Barneys New York. Basically that means I'm responsible for establishing the art direction, style, and tone of, and I work with the VP, Digital Creative Director and the web marketing, merchandising, and development teams in coming up with and executing company's creative goals anywhere we're appearing online. Before Barneys, I worked at a number of different agencies designing for various luxury beauty, fashion, and lifestyle brands in the digital space. I am an avid consumer—in food, in fashion, in the world around me. I love learning.

I remember when I was in middle school, traveling back from South Korea, and wanting to buy my first Clean & Clear powder compact. My aunt scolded me for wanting makeup at such a young age, but I secretly brought it back with me. The powder puff was the softest thing ever and the little mirror inside made me really happy. I think that was the jumping off point for my love of beauty.

My beauty philosophy is skincare first. I am blessed with poreless skin thanks to my mother, but I believe what she believes: that we must take care of what we've been given. I went through many phases in the last 10 years or so, from having an obsession with eye shadows and lip gloss to trying out all the lotions in the world. I also went through a crazy 'I need to be really tan all the time' phase in university and I would bake in a tanning bed every week. My goodness, that was the most terrible thing I could have ever done! Now realize I look much better my normal color. But since then, I've become much more holistic in my approach.

I think the most essential thing is cleansing my face first thing in the morning and last thing at night. I use Radical Skincare Hydrating Cleanser every morning and at night, the Bioderma Crealine H2o Cleansing Water or Koh Gen Do Cleansing Spa Water to wipe off any makeup. Then I cleanse with AmorePacific Treatment Cleansing Foam. I also absolutely love AmorePacific Treatment Enzyme Peel for after I cleanse, it's gentle enough to use every day. I started this ritual a few months before my wedding as beauty prep, but still continue to use it at least a few times a week and it does wonders. Aesop Purifying Facial Exfoliant Paste is also really great to use once a week—it makes my skin feel like tofu! After that, I apply Caudalie Beauty Elixir, Caudalie Vinosource S.O.S Thirst Quenching Serum, and Dr. Jart+ Ceramidin Cream. I know a lot of Koreans believe in a 12-step skincare process, but I feel like 12's a bit overwhelming for me. In the wintertime, when my skin is feeling a little dry, I just apply a face oil in place of a moisturizer. I like Caudalie Vinosource Nourishing Concentrate. Face masks are also in my routine a few times a week, either the ones you wash or peel off, or the cloth kind. They give my skin that extra bit of moisture, and in the summertime it's nice to keep them in the fridge so they have a refreshing and cooling effect. My favorite is Dr. Jart+ Water Fuse Water-Full Hydrogel Mask. I stock up whenever I go to Asia because so many different brands sell them in packs of 20, which I find more cost effective.

For body, I am particularly loving Aesop Geranium Leaf Body Cleanser and Scrub. I use the cleanser every day and the scrub once a week. Then, I moisturize with L'Occitane Almond Supple Skin Oil—it's so moisturizing and makes your skin feel really smooth without feeling sticky.

I've been trying out a lot of Oribe products recently. I have really thin, straight hair and it's the hardest thing to get it to have some volume. Oribe Volumista Mist for Volume is great. Their Royal Blowout Heat Styling Spray and Gold Lust Nourishing Hair Oil also do wonders. They sound like the most unnecessary products ever, but now I can't live without them. They keep my hair really healthy, especially when you consider the extent of time I go without a cut.

I love using Chanel Les Beiges All-in-One Healthy Glow Fluid as my makeup base, or Chanel Perfection Lumiere when I need more coverage. Shade 20 in both are perfect matches for my skin. Highlighters are essential. My guilty pleasure is picking up the limited edition ones from Chanel during the holidays. Nars Highlighting Blush Powder in Albatross also gives an amazing subtle glow. I love me a good eyeliner, strong brow, or bold lip—but just one at a time. Marc Jacobs Magic Marc'er Precision Pen or Eyeko Eye Do Lash Enhancing Liquid Eyeliner are my holy-grail products. Maybe it helps that I went to art school, but with these you can basically just draw a line and get it perfect every time. Practice is also a big factor. Urban Decay Naked Basics Palette has the greatest set of neutral colors, and is perfect for travel, too. I love Anastasia Brow Wiz in Medium Brown for my brows and Urban Decay Eyeshadow in Darkhorse if they need some extra oomph. My favorite summer lipsticks are MAC Vegas Volt and Lady Danger, but most days I'm just wearing a Yves Saint Laurent Glossy Stain—I like shades 7 and 12 a lot. Peach tones tend to be more flattering on my skin than pink.

I am slightly OCD about my nails. I can't stand nail polish chips. I've only gone to the manicurist a handful of times in my life—mostly before big events—and have almost always been disappointed by how they come out. I do them myself at least once a week, sometimes twice if I am not feeling the color anymore. I have a pretty hefty collection of Chanel Le Vernis Nail Colours. They are pretty pricey, but I feel like doing my own saves me a ton of time and money versus going to the salon. Chanel Beauté Des Ongles Protective Base Coat and Laque Brilliance Extréme Top Coat are essential in applying the smoothest and longest lasting color.

At the end of the day, beauty is about feeling your best and taking care of yourself. My basic rules are to always make sure you have SPF on and to drink a lot of green tea. I think the older I get, the more knowledge and the more control I have over my general wellbeing, and that knowledge is what gives me the confidence I need to take on the world. That's the beauty in beauty. Being comfortable and feeling empowered within yourself. Also, you've got to be kind to others! Oh, and a spritz of Byredo Blanche doesn't hurt."

—as told to ITG

The #ITGTopShelfie series puts the focus on the lives and beauty routines of Into The Gloss's lovely, accomplished, and loyal community of readers. Show us your own Top Shelfie on Instagram—tag us @intothegloss, and include the hashtag #ITGTopShelfie.

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  • a67penguin

    Wow- her skin looks like porcelain!

  • Denisse

    If she can make her Chanel polish last more than a day with that top and base coat, I might just have to give them a go.

    • Maurice

      agreed - Chanel polishes are not the best at all for some reason!

      • Anna

        They have the prettiest colours... but the quality is ass. My Chanel manicures would often chip before the day was over. With Essie, I won't even have to remove it before cuticle growth would get too wide. Easy a week wear there, with a top coat reapplication.

    • Sharareh

      You're so right! They have great colors but chip easily. Top Coat is a must! With Essie Good To Go I can make the polish last up until five days.

    • Allie

      I use the OPI base coat and seche vite top coat with my chanel polishes and they all last at least 1 week!

  • Eliza

    Ooh, loved this one--the S.O.S. Serum is literally the best. Also her Instas are #flawless.

  • Miss Y.

    Good Lord. I envy about everything in the pictures and the post. Such polished taste, so immaculate, such style, such great products and such a beautiful woman with such a cool job. DAMN ITG :-D

  • Emma Hager

    Well shoot. Why'd my parents both have to have pores?

  • F

    It's official. I have a crush on this woman. Not sure if I want to be her, or be with her.

  • Elle m

    It all looks just perfect.
    Also, today I strongly feel like I need a money tree in my backyard.

  • Maggi


    • Maggi

      Also, I was obsessed with that little clean and clear compact, such a great design even if the powder made me look like a smurf :-)

  • Olga Montserrat

    Love @eggcanvas for daily Instagram inspiration. Love stalking fellow Art Directors and their beauty and buying habits.

  • Maria

    Erica, what brand of sunscreen do you use? x

    • Erica Choi

      Most of my day moisturizers/foundation/bb creams all have SPF included, so it's rare I have a separate one I layer on. I do first apply Hourglass' Veil Mineral Primer and that has SPF 15. If I do need a bit of extra when knowing I'll be out in the sun all day, I like 3LAB's Perfect Sunscreen SPF 50. x

  • ITGLacey
    • Kate

      Can we get an updated one?!

  • Mdr8to

    My Chanel polishes last me at least 1 week before i see any chips. I do not know why others experience differs. I do my own nails so perhaps i am using better base and top coat compared to those used at a nail salon. I love my Chanel nail polishes.

  • Lola Byatt

    this post makes me feel a little guilty, been sooooo bad with my skincare lately *grabs calrisonic brush and heads to bathroom*

  • Amanda

    I'm following her on IG now because not only is she super fashionable, but she posts so many pictures of incredible looking food

    • Erica Choi

      Hahaha thanks so much girl! xo

  • Erica Choi

    Most daytime products have SPF already included, but if I do need a bit of extra, I like 3LAB's Perfect Sunscreen SPF 50!

  • marshmellows

    beautiful girl! and HUGE second on the DR Jart + Ceramidin -- it is scrumptious , so much that my skin just shlllurrrps it up -- the ratings on don't lie.

  • Rima

    I've been following her on instagram for a while and absolutely adore her. This little one-sided interview dialogue is amazing in showing her personality and making me love her even more!

  • Sabrinna Baglio

    I love her so much


Radical Skincare
Radical Skincare Hydrating Cleanser
Bioderma Créaline
Koh Gen Do
Koh Gen Do Cleansing Spa Water
AmorePacific Treatment Cleansing Foam
AmorePacific Treatment Enzyme Peel
Aesop Purifying Facial Exfoliant Paste
Caudalie Beauty Elixir
Caudalie Vinosource S.O.S Thirst Quenching Serum
Dr. Jart+
Dr. Jart+ Ceramidin Cream
Caudalie Vinosource Nourishing Concentrate
Dr. Jart+
Dr. Jart+ Water Fuse Water-Full Hydrogel Mask
Aesop Geranium Leaf Body Cleanser
Aesop Geranium Leaf Body Scrub
L'Occitane Almond Supple Skin Oil
Oribe Volumista Mist for Volume
Oribe Royal Blowout Heat Styling Spray
Oribe Gold Lust Nourishing Hair Oil
Chanel Les Beiges All-in-One Healthy Glow Fluid
Chanel Perfection Lumiere Long-Wear Flawless Fluid Makeup
NARS Highlighting Blush Powder
marc jacobs
Marc Jacobs Magic Marc'er Precision Pen in Blacquer
Eyeko Eye Do Lash Enhancing Liquid Eyeliner
Urban Decay
Urban Decay Naked Basics Palette
Anastasia Beverly Hills
Anastasia Beverly Hills Brow Wiz Mechanical Brow Pencil
Urban Decay
Urban Decay Eyeshadow
MAC Lipstick
Yves Saint Laurent Beauty
Yves Saint Laurent ‘Rouge Pur Couture – Vernis a Levres’ Glossy Stain
Chanel Le Vernis Nail Colour
Chanel Beaute des Ongles Protective Base Coat
Chanel Laque Brilliance Extréme Top Coat
Byredo Eau de Parfum in Blanche