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The Easiest Eyeliner Ever


A brief and probably incomplete history of eyeliner: burnt almond shells, squid ink (maybe?), loose kohl powder, pencil, wet powder and brush, gel and brush, liquid... It suffices to say that liner's been around for thousands of years and we see an innovation every, say, 50-ish years. So we've been recently stuck with the liquid or potted stuff and told to fend for ourselves, that is, until Benefit sent over the brand's new "They're Real! Push-Up Liner"—a twist-up pen with a soft rubberized slanted applicator tip that dispenses stay-til-you-want-it-gone matte gel liner. No brush, no sharpener, no Scotch-Tape-guides-at-the-edges-of-your-eyes needed. It's so easy it practically applies itself.

It doesn't hit stores till June 27th, but you can sign up to get yours early on their digital wait list. We recommend it. As we've been saying around the office for the last couple of weeks: It's a game changer.

Madeleine Angus photographed by Annie Kreighbaum. Makeup by Annie Kreighbaum. Feature in collaboration with Benefit. 

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  • Ida

    Right. I'm getting one! Always looking for the PERFECT liner.

  • http://emhasrednails.blogspot.co.uk/ emhasrednails

    I really want to try this!


  • http://procrastinatingpretty.blogspot.com/ TheProcrastinator

    Madeleine looks like that girl who was on ANTM and also in Crazy Stupid Love!

    • HY

      Yes! She has the Analeigh lips.

      • http://procrastinatingpretty.blogspot.com/ TheProcrastinator

        YES Analeigh! That was her name.

    • K Hall

      Analeigh Tipton! She's one of my all time favorites from ANTM.

  • ITGLacey

    Thank you so much for trying it!!!! :)

  • K

    Those little hoop earrings are beautiful - where can I find those / similar ones?

  • Molly

    I would love a step by step, or a video!

  • http://madamecouture.blogspot.com/ Emma Hager

    AHHHH I cannot wait to try this stuff. I've always wanted to do liquid liner, but I've had serious lack of confidence in my ability to actually do a cat eye.

    This stuff'll make it easier, it seems. Madeleine looks gorgeous.

  • Aurélia Diotima Bode

    I. Need. This. Applying eyeliner half asleep is already a challenge, but the liquid one I have is a real pain- I wonder when this will be out in Australia.

  • http://www.excusemyblog.com/ Kelsey

    Perfect! Just signed up for it! Thank you for sharing!


  • http://intothegloss.com/ ITG Annie

    The gel is more like a paste consistency, the formula is very dry. I haven't played around with it long enough to give you a great answer on if it dries out (hence the "Just In," we literally got this in a few days ago!) but the pen comes to you with a little orange stopper at the top, which I've kept in mine after each use just in case.

    • http://madamecouture.blogspot.com/ Emma Hager

      Hey Annie! I have a quick question. If you are applying liner to yourself, do you apply it in one long, steady line, or do you do smaller strokes?
      Also, is there a specific position in which I should be holding the eye in order to get it as close to the lash line as possible (so there's not that awkward gap)?

      I'm a rookie at liquid liner and you've done it magnificently above! Thanks!

      • http://intothegloss.com/ ITG Annie

        Never in one long, steady line! That's the stuff of Hollywood cartoon world. I start with a relaxed eye, not pulled or anything, and draw my initial wing flick on the outside. This is just a starting point, I can build off of it or change the angle slightly if I need to. Then I connect it to the lash line with another couple of strokes, and build it up, widen it, make it thicker, make it pointer, whatever—that's when I'll pull the skin ever so slightly if I need to get the edges of the flick cleaner. I LOATHE curved cat eyes, I like them slanted and pointy. Then when I'm happy with the outer flick, I work on the lash line, drawing right on top of the lashes so there's no skin peaking through. I usually don't carry the line all the way to the inner corner, I kind of let it taper off into the lash line about 3/4 of the way in. Then I do the other eye.

        • http://madamecouture.blogspot.com/ Emma Hager

          Annie! Thank you so much for your thorough description. I appreciate it and I will attempt again today.

    • artesia

      thank you so much for your reply, i'm going to have to get it!

    • Kaitlin Brunsden

      I kept my orange stopper, too, but I just ended up getting the gel all over it when it was reinserted. Argh.

  • http://procrastinatingpretty.blogspot.com/ TheProcrastinator

    ohhh I kinda see it!

  • Peaches

    love her freckles.

  • amber

    where did you get your choker necklace from its amaze-balls!

  • shoumi

    I need one of these!

  • maggie

    I received this early in a monthly beauty box I'm subscribed to and it's one of the very few products that deserves the title "miracle". I thought gel liners were the best but gel liner in a pen? I can't recommend this enough.
    just one thing for those with dry skin like me, make sure your lash is hydrated enough before you apply it.
    note to myself: 27th is the day you can stop bragging about how good you are at doing winged liners because with this everyone can be a pro.

    • softy

      "miracle" describes it perfectly. and yes, i predict there will be a lot more flawlessly cat-eyed girls roaming around in the wild.

      benefit killed it and i'm really impressed.

  • Ali

    Where did she get her choker??

  • cherieboo

    I purchased this Benefit product. I entered into their, get it before it hits the shelf program. I just received it, yesterday! I haven't had a chance to use it, just yet. I will come back and let you all know; what my experience was. And what I think, of this "Benefit they're Real push-up liner!"

  • http://cosmoslyn.blogspot.com.au/ Ailyn Koay

    haha your pics are so cool

  • Susan

    I got in line, got an email that I had 48 hours to order and it is now on the way. They do free shipping for the early orders. When I signed up there were almost 8,000 people in line. This is going to be a huge seller. I predict stores will sell out fast.

  • http://everydaycoffee23.blogspot.it/ Everyday Coffee

    I've never tried this products but the line is really perfect *_* amazing!


  • The Queen of Dreaming

    Oh God. I want it!!

  • dawnamtrix

    How am I just discovering this website?! Here is my take on the eyeliner: It is absolutely amazing and wonderful until it wasn't anymore. It began drying out big time after a couple weeks in between daily uses, and i'd have to squeeze out so much product [dried out] before I could get it to function again. But now i'm wondering if I was supposed to reinsert the orange plastic thing into the tip after each use? It came with instructions, and now I feel like a jerk for not reading them. So if that's the fix there, this stuff is wonderful. I was able to get perfectly straight lines nice and close to the lashline and awesome cateye action....and I mainly put it on riding the bumpy train on my commute to work. And this stuff is legit waterproof without feeling heavy. I use good ol' fashioned cold cream to remove it, or sometimes even just a bit of coconut oil. Let it sink in for a minute before beating on your eyelids and you should be golden!