Emma Hoareau, Beauty Editor, Notion Magazine


A few weeks ago, we took to Instagram to ask for pics of readers' Top Shelves. (We quickly learned that #topshelf is a shared hashtag—see for yourself—thus we turned to #ITGtopshelfie.) The response was incredible; ITG readers not only deliver in the product department, but you've got great photos and stories to tell, to boot. The first of which comes from @emmahoareau.

"My name is Emma Hoareau, I'm 23 and currently living in London. I say currently as I'm moving to Sydney in a few months time. Since I graduated university I've worked as beauty editor at Notion Magazine, whilst also doing some freelance writing, my blog, and image consultancy on the side. And of course one of my main hobbies is reading ITG!

One of my first beauty memories is trying out lots of colorful eyeshadow (I was 10, it was the '90s) and my friends and I taking photos of each other with each color on. I also used to live above a shop and I would often spend my pocket money on buying the 99p face masks that came in little sachets.

I stopped eating dairy when a nutritionist recommended I should just over a year ago, and I've never looked back. It's helped so much with my occasional breakouts (I get hormonal spots around my chin) and my skin in general. Since then I've also been into healthy eating; it's made me feel a lot better and more like a grown up who knows how to look after themselves and their body. I would say that my beauty philosophy is to care as much about what you put into your body as what you rub onto it.

I'm a big skincare fan. I love finding out about a new technology they've put into a serum, or a scientific discovery—I'm a bit of beauty geek. The three products I use everyday without fail on my skin are Biologique Recherche p50 Lotion, Diptyque Nourishing Cleansing Balm and La Roche Posay's Effaclar Duo. I discovered Biologique Recherche a few months ago and was really impressed by how fast and effectively their products work. P50 is my favorite as it balances the pH of your skin, exfoliates, and hydrates it. It's magic.

Effaclar Duo is great for managing my breakouts, smoothing, and keeping any odd spots at bay. I find it stops any overproduction of oil too, so I don't end up a shiny mess by lunch time. The Diptyque Nourishing Cleansing Balm was a surprise hit as I thought it might be style over substance with their new skincare line, but it's the best cleanser I've ever used for my skin. It's a balm that turns into an oil on the skin, and I like massaging it into my face for a minute or so to get the circulation going before I wash it off with a muslin cloth. I've already gone through my first pot in two months! I just realized these are all French skincare brands—by total fluke! But I also do think they make the best skincare. There's so many great French brands.

In terms of make up I just discovered Brow Sculptor in Taupe from Tom Ford which, as a big eyebrows advocate, is all you need in one handy wand—brush, sharpener, and pencil. The pencil isn't your normal shape either, it's more of a flat line which means you can quite easily draw single hairs or create a perfectly straight line for the bottom of the brows. Laura Mercier makes my favorite concealer, the High Coverage Concealer in 0.5. It's pretty hardcore and can cover just about anything—it is so good. I would even go as far as to say it's better than the Kevyn Aucoin concealer everyone raves about. Since it's such high coverage you only need a pin-sized squeeze to use on your whole face, whether it's covering under-eye bags or a breakout. In terms of color, I've been addicted to the NARS Matte Multiples since they came out, I use Altai and Anguilla to try and give myself cheekbones. I always have them in my bag, they don't smash and end up all over like powders do.

I suppose I always looked up to mother as a beauty inspiration. She has a very nonchalant sort of beauty and I loved that she could look beautiful without having tons of makeup on, or even caring whether she looked good or not. Growing up in Paris meant that I was surrounded by that same kind of attitude towards beauty, where all you ever needed was a swipe of red lipstick and you were ready to go.

Of all the tips and tricks I've learnt along the way (don't eat dairy, use a chemical exfoliant and always wear SPF), I would say the biggest beauty secret or knowledge is to find out what works for you. Not much of a 'secret' I know, but it's your own personal secret once you figure it out. To know what consistencies (cream, gel, oil...) work for you, what color lipstick or shade of blush was made for your face, is the best knowledge in the world. That's why I love testing things, because the outcome is being more knowledgeable about yourself and your skin."

—as told to ITG

Let’s Talk About It! JOIN IN
  • Bella

    Somehow I missed this; what a brilliant idea!! I've really enjoyed this #topshelfie: Emma is beautiful, creative and uses some great products. I look forward to reading the rest of the series!

  • Lauren

    I've been obsessed with Nars Matte Multiple!!! I'm using the almond color to contour.

    Xo, Lauren


  • Dani

    Fantastic! Beautiful, knowledgable and interesting woman. Thanks so much for an informative, peaceful little read. In my opinion, less is always more, whether it be in beauty, possessions, or otherwise.

  • K.B.

    I'm glad ITG was more successful using the topshelfie hashtag than I was...

  • Vicki

    I LOVE this!! Can't wait to see more Top Shelfie interviews!

  • Vicki

    I do wish there were a few more photos though, I can't lie! That's one of my favorite parts of Top Shelf! (Like Christie Brinkley and that lip gloss drawer!)

  • Sara

    What a great idea, ITG! Love her TopShelfie and can't wait to read more of them.

  • Genevieve

    Oh man, how did I miss the call for pics?? This is great!

  • http://intothegloss.com/ ITG Annie

    Aye yi yi, well, we figured we could reclaim what is rightfully ours! But just to keep things clean, we made it #ITGTopShelfie. But will be sifting through both hashtags to find you guys ;)

  • AsphodelJones

    This is charming! Definitely looking forward to more Top Shelfies.

  • http://insertwth.com/ Denisse

    This is great! I can't wait to read more of these ITG Top Shelfies.

  • http://intothegloss.com/ ITG Annie

    Let's tryyyy... #ITGTopShelfie ;)

    • http://madamecouture.blogspot.com/ Emma Hager

      Asap Rocky and Rihanna both are very public and very frequent marijuana users. They both have smooth, silky-looking skin -- arguably some of the best in the biz. I don't know, ITG, but there might just be an unexpected benefit of such, um, herbal remedies.


  • Emma Hoareau

    Hi Bea- yes it's natural, with a lot of help from bumble thickening range! :)

  • bluesky557

    This is awesome. I've long wanted to see reader-submitted Top Shelf posts. I love hearing what supermodels are using for beauty routines, but sometimes it's also nice to know what works for norms.

  • Garstrieper

    I was 10 in 1999, and I am 25...

    • lucinda veen

      Yeah, that caught my attention too, but I assume her guesstimation of the year or her age was just a little off. 9 isn't that different from 10...

  • fm

    her brows are perfection.

  • adamalpha

    Yeah, I wanna hear about this too!

  • Joanna

    This was such a good read! Thanks, Emma for sharing your top shelf with us. Especially loved your 'beauty secret' - it's so easy to get swept up in the hoopla around an item when everyone's raving about it that sometimes I forget to think about whether it's right for ME. Off to follow your instagram now :)

  • http://www.clevergirlreviews.com/ Clever Girl Reviews

    I wish the matte multiples worked for me! Love the idea of #ITGTopShelfie

  • Susie

    I love that lipstick she's wearing! Any ideas what it is?

  • Cranberry Street

    Out of curiousity, has anyone bought the Biologique Recherche products in New York? I'm curious to try them and would like to purchase in person first.

  • Poppy

    Does this actually matter at all????

  • thunderlegz

    So gorgeous! Thanks, Emma! xox

  • MoseyM

    Aww, Sydney, I'm so excited for you! My favorite place in Sydney was Bondi Beach, the trails and shops and surfers. That, and the main Library. You'll love it.

    Also, the picture of the grapefruit made me laugh. I haven't seen that half-a-grapefruit-with-a-spoon-on-a-white-background picture since the 80s and 90s when it was pretty much a stock photo synonymous with the terrrrrible diets that craaaaazy people do to deny themselves of "real food." There was a time, long before the Adkins Diet was a thing, when dieting meant grapefruit with sugar for breakfast, then a baked potato or white pasta with no fat or oil on it later on, and of course dairy, because pop nutritionists used to act like you'd die if you didn't have dairy. I guess times have changed, because now when I see that photo I just think, "hey, that looks yummy."

    • Lily

      I used to think I must be crazy, because everyone acted like grapefruit was this awful diet food when i was a kid, but I loved the stuff! Any citrus is good in my book.

  • Nina

    The Eve Lom cleanser's base is mineral oil, and Caroline Hirons has put me off it for good - but the Diptyque cleanser is just heavenly.

  • http://www.themistymom.com/ Shari

    I love this! I believe skincare is key to beautiful makeup application :) What is good makeup if your skin is acting up!

  • http://vanitytalkbeauty.blogspot.com Addison Cain

    After the number of mentions it's received here and everywhere else, I'm so tempted to get the BR p50, but I can't seem to find a full ingredient list anywhere!

  • http://www.isobelsbasket.com.au/ Isobel’s Basket

    This is such a fantastic idea. I love having a sneaky peek into
    people’s skin care routines. I am always fascinated to learn what people are using and noticing common products that everyone seems to be using. It’s great because sometimes you pick up great new tips and ideas to reboot your own
    routine. Thanks ITG!

  • http://vainpursuits.com Ruby

    No, I do NOT believe the best way to know what works for you is trial and error. Seriously, that's the equivalent of sacrificing and exposing your skin to so many products and chemicals - then not knowing why it didn't work. Knowing your skin is key - that I completely agree with.



Biologique Recherche
Biologique Recherche Lotion P50 W
Diptyque Nourishing Cleansing Balm for the Face
La Roche-Posay
La Roche Posay Effaclar Duo
Tom Ford
Tom Ford Brow Sculptor
Laura Mercier
Laura Mercier High Coverage Concealer
NARS Matte Multiple