My Natural Makeup Routine

Juice Beauty Tinted Mineral Moisturizer
RMS Un Coverup
100% Pure Black Tea Mascara
Vapour Organic Beauty Mezmerize Pencil
Ilia Lipstick

Recently, I posted about my favorite organic skincare, and people were very nice! So nice, in fact, that when I asked if anyone would also be interested in hearing about the organic makeup I like, they actually said yes. It was lovely, and now here we are. The routine I'm sharing is literally what I did this morning (plus a few options for people who prefer waterproof mascara, lip stain to lipstick, etc.), so they're by no means the only products out there. I'd love to hear about what you're using, so please do give your recommendations in the comments!

Tinted Moisturizer
I usually find foundation too, uh, melty in the summer, so once the weather started warming up, I switched from (also great) Inika Certified Organic Liquid Mineral Foundation to Juice Beauty Tinted Mineral Moisturizer. It's superlatively mild, sheer but with enough coverage to even me out, and it has broad spectrum, physical, non-nano SPF 30, too. It's also easily the least reactive skin makeup I've ever used. Suntegrity makes an excellent tinted moisturizer with natural SPF as well, though. It's more pigmented and a little thinner in composition, which makes it a much more buildable product. I like it a lot, but the shades just don't work for me, unfortunately.

At this point, I'd be lost without RMS Living Luminizer and Un Coverup. They come in these tiny pots that last half a year, and the finish is absurdly pretty. RMS is coconut oil-based, so everything in the line has a natural-looking translucency that's unique and very, very flattering. I only have one issue: I'm actually keeping mine in the fridge at home right now, because the other side of being oil-based is that they get runny in summer heat. I've also switched from applying with my fingers to applying with an angled eyeliner brush. That way, I'm using thinner layers of product to prevent it from globbing up and sliding off.

This category has a lot of great competitors, from Kjaer Weis  to Ilia. I actually stopped getting my usual eyelash extensions so I could test more natural mascaras, and I could go on about them for an entire article, so ask away in the comments if you have questions. But right now what I'm using is a reader-recommended product, 100% Pure Black Tea Mascara. Most natural mascaras are very thin, but this one's waxy enough to give my lashes some volume, and it's far less flaky than many of the competitors. It also only contains fruit pigments, so people who are sensitive to oxides and chemical dyes might want to take a look at this one in particular.

If you're a waterproof-only kind of person, try Tarte Lights, Camera, Splashes. It's not organic, but the brand is committed to using gentler, more natural ingredients wherever possible, and they make good stuff.

There's all manner of natural eyeliner out there (you can even make your own out of almond ash), but the Vapour Organic Beauty Mezmerize Pencil is my favorite. It's a great general purpose liner if you want something you can smudge out into a smoky eye without also getting it all over your face. I also recently had liner tattooed onto my waterlines—not as cray as it sounds, I promise—and I've been using this stuff post-healing without any irritation. So you know it's gentle!

I once tried using boiled-down acerola cherry juice as cheek stain and it wasn't half bad, but if you aren't into putting fruit juice or powdered beets on your face, I really like (surprise, surprise) RMS Lip2Cheek for buildability and staying power. Plus, you can use it as lip stain if you'd like—it's sort of a creamy take on Benetint.

Ilia is basically the be all, end all of organic lip stuff for me. It's highly pigmented, lasts, and it's just as high, if not higher quality, than a lot of non-natural lipsticks at the same price point. I've written about my favorite organic lipsticks here if you want a whole rundown, though!

—Lacey Gattis

Let’s Talk About It! JOIN IN
  • Molly Lyon

    I actually didn't know RMS products were coconut based. (duh) but these products sound fantastic, I just kind of presumed that natural cosmetics wouldn't have the same quality..

  • Mademoiselle nature

    Really nice post! loving it!
    Havent tried RMS uncovered up because I am afraid it is not matte enough. What do you think?
    Currently using Juice beauty pressed powder and will review it soon on my blog

    • A

      I actually find it quite matte. Coconut is a dry oil, so it shouldn't leave you greasy at all after it absorbs.

    • ITGLacey

      Hey! I swatched some on my hand to let you see the finish so you can see how it looks :)

      • Mademoiselle nature

        Thanks for the picture :-)
        It looks actually really nice....

    • jennie corie

      If you havent try it your missing out..awesome product

  • hayley

    woah woah woah - tattooed waterlines? all of this natural beauty stuff is great but i am far too distracted by this strange revelation to pay attention! please spill! x

    • Lilly

      Same here! I'm curious.

    • ITGLacey

      I mean, it's just me being weird, as usual. But it turned out really well & I feel like I wake up now looking put together! If you guys are genuinely interested, I can take some pics & write up what it was like??

      • mickharper

        yeah! tell us!

        • ITGLacey

          well if Mick Harper says so... gotta do it!

  • Michaela

    Thank you for this post!!! I love reading about natural make-up and there is barely anything (credible) out there on the subject.
    I just bought the RMS Living Luminizer, and I can see why people swear by it - it is so pretty and natural-looking - I just ordered their lip2cheek product and can't wait to try it out!!!

    • kimberlyloc

      OMG, Michaela, the green beauty blog space is insanely good. You should check out No More Dirty Looks (both the book and the blog) as an entry point.

      And, as a shameless promotion, I also have been writing a green beauty blog for four years and have an extensive list of green beauty blogs linked on my sidebar. Check it out! You will not be disappointed.

      And, Lilly up there in the comments has a beautiful blog, Genuine Glow, that is a daily read for me. Enjoy! :) xo

      • Michaela

        Ahhh thanks so much!!! You made my day :)

      • Sylvie

        What is your blog called?? I love the natural beauty blogging world and just created my own blog as well (thegoatorganic on WordPress)!

        • kimberlyloc

          I'm at I will go check out your new blog. Congrats!

  • Talia

    The Alba Very Emollient Mineral sunscreen I treated myself to yesterday doesn't layer up well at all with Bare Minerals Matte. So sad. I need to try the Juice Beauty Tinted Mineral Moisturizer stat. This is excellent timing.

    • ITGLacey

      Hey! I'd actually give the Suntegrity a try under Bare Minerals if you can—Juice is awesome, but the thickness makes powder makeup get cake-y :(

      • Talia

        It would be ok on it's own though? I only want cake I can eat.

        • ITGLacey

          Hahahahaha! Definitely :)

  • Anoushé

    Ohhhh a coconut based product!! I must try it since I am all about the coconut lately :)

  • Lilly

    Lovely picks Lacey! I think you would like the W3LL People Mascara. It is my favorite together with the Kjaer Weis. W3LL People Mascara has a great wand that reaches all the lashes easily. It also lasts for about 7-8 hours with no smudging (and I live in a humid climate!). The Kjaer Weis Mascara has the best formula, that won't flake and won't smudge all day long until you remove it. It is not waterproof, yet it won't come off unless I intentionally try to remove it.

    • ITGLacey

      Thank you Lilly! I want to order Zuzu's mascara, too— I hear it's great for thickening. I have so much stuff on my shopping list!

      • Caroline

        Zuzu has the best natural liquid eyeliner!

  • Zoe

    I love using natural skincare whenever possible, but my biggest struggle is finding a foundation/tinted moisturizer that isn't full of chemicals and strange additives. I'll have to give Juice Beauty a try! Thank you for sharing all of these marvelous products :) xx

  • nudey

    You're just the best ITGLacey. I used to use the the rms uncocver up but found my skin was reacting to the coconut oil. Such a bummer. So i just stick with the eye and lip stuff. Can you do some of your awesome investigative reporting on ingredients comodogenic levels? From my limited understanding if you have really sensitive skin coconut oil is not great for your face. I pretty much do the same thing as you, Juice Beauty tinted moisturizer, ilia lipstick and lipgloss, vapor concealer and eyeliner, rms living luminizer or lunar for eyes and then fake clean stuff like Sunday Riley mascara, bronzer and primer for special effort situations.

    • ITGLacey

      We just had an edit meeting, so I walked in & was literally like "our readers says we should do a story on how comedogenic specific ingredients actually are & then I take pictures of my eye tats... we all cool with that?"

      The good news is Emily & Nick said yes! So... woohoo! Thank you for asking :)

      • nudey

        Wow thank you so much. You literally are the best!

    • Misia Galka

      My skin reacts poorly to coconut oil as well. I have done some really extensive research into skin care (regular as well as natural) and have found the following links to be really helpful.

      I've been making my own cleanser/toner and treatments lately of natural ingredients and oils and my skin has improved drastically. Also, beware of the ingredient 'caprylic triglyceride' - its derived of coconut oil and is in the majority of moisturizers I've researched. It in itself is not comedogenic but it does serve as food for acne bacteria. ITGLacey - you are fantastic and I look forward to reading every post of yours.

  • kimberlyloc

    Go Lacey, go! I am loving your green beauty posts. I have yet to try the Juice Beauty Tinted Moisturizer (or much-raved-about CC cream). I am loving Kjaer Weis' cream foundation and W3ll People's stick foundation is a staple.

    Mascara is a perpetual dead end for me, though. Lights, Camera, Lashes is my go-to, even though it's not perfectly clean, but I find that most natural mascaras just don't have the holding power (thickening, curling, lengthening) for my stick-straight Asian eyelashes.

    Keep the great green beauty posts coming!

    • ITGLacey

      Thank you so much, Kimberly!

    • anonymous

      Try the Clinique mascaras. I adore their curling mascara - not because it curls (cuz it doesn't, although it can help hold a curl from a curler) but because it actually stays, no flaking or racoon eyes, and removes completely with warm water (but in weird giant clumps; you get used to it). My eyes get irritated by almost anything else.

      • kimberlyloc

        Thanks, I'll have to check it out ... if they've reformulated without parabens, etc., it would be a go for me, as I'm sticking with greener / cleaner products! If I'm using conventional, I just whip out the CoverGirl Lash Blast.

  • ITGLacey

    Aubrey!!! I owe you a neem/rosewater recipe! I'm sorry I haven't done it yet—we just moved offices & now I can't find my huge bottle of rosewater :(

    As for permanent eyebrows, I think it COMPLETELY depends on the technique/artist. I know people who've had the "hair stroke" style done & love it, though. My friend Kat has alopecia & got amazing tattooed brows that have looked great for a couple years now. She did a lot of research, then literally brought in her favorite brow stencil and had the artist follow it.

    Also, this is serendipitous because I was just talking to the pr lady at this place Browhaus in Soho, & she tells me that they actually do semi-permanent brows—you can get them for like 2 years & then they go away. So it doesn't have to be literally forever?

    • Aubrey Green

      Hi Lacey,

      I bought the neem oil and have been using it with grapeseed oil in the morning to massage my face - so far so good. I actually don't mind the smell, it's sort of like the taste of black licorice, it's weird, but oddly addicting. I haven't done/tried rose water yet, so would love to hear about the neem/rosewater thing.

      I just watched Michelle Money (I guess she was on the bachelor and now does a youtube channel with her friend, the "MM&L" show) get her eyebrows and waterline tattooed, the waterline seemed soo scary, but she looked/looks great. Second opinions/thoughts are always best though :). I'm still on the fence, but really, really hate my eyebrows at this point, so maybe the less permanent option. If anyone else knows of eyebrow growing treatments though, please tell :).
      thanks for responding Lacey. I love the ITG team so much.

      • ITGLacey

        Well... Latisse will grow your brows out. It's not cheap, but there are ways to make it last a lot longer, & it definitely works.

  • Kaitlin Wright

    This is reeeeally helpful. I've almost entirely switched over to all-natural for skincare, but I've been finding the makeup switch really difficult.

    On top of what's here, anyone have recommendations for natural eye shadows and brow products?

    • Meredith

      You might want to check out the website Silk Naturals. It's an indie makeup company, but they do a lot of dupes for the Urban Decay Naked palettes. They have a good selection and are reasonably priced. Alima Pure has lovely products too, just a bit more expensive.

      • Kaitlin Wright

        Thanks, Meredith! Beautiful luminous eyeshadows by Alima Pure and I really like the brow cream over at Silk Naturals. Much appreciated :)

  • Amy

    okay i really need to see these water line tats!! article please!!

  • ITGLacey

    Yes! Here's a list of stockists:

    • anonymous

      YAY!!! Two in Boston!

  • Sandi

    FYI for people wanting to shop green products and have questions, Garcy at Eco Diva is amazing and answers questions personally (and on Saturdays!!). I'm in no way, shape or form affiliated with the site, but am forever their cheerleader since Garcy recommended amazing green products that have saved my mom's poor skin from the ravages of chemo. Also, Spirit Beauty Lounge is awesome as well.

    • kimberlyloc

      Agree about Garcy and Spirit! Pamela Jones of Pemberley Jones is awesome, too. I love having access to all these smart, chic, green beauty babes. So many more options out there!

  • Addison Cain

    Lacey! Another great post! I love your picks, especially Ilia. I'm a huge fan of their mascara. Also, I love a good RMS Lip Shine, but I have yet to try their Lip2Cheeks. I have an ever-expanding wishlist that I'll add those to.

  • Kristine

    I love RMS! But as I have naturally oily skin, the Luminizer and the UnCover Up can be a little oily. I still use them every day, I simply avoid using moisturizer in the morning or lightly (so it doesn´t cake up) brush some powder on top. Perhaps the brush-trick might do the .. well, trick!

    Love your posts, Lacey! :) And also RMS Lip Shine is awesome for a natural look and product! I love it, it´s perfect for the casual girl. And when it comes off during snacking and coffee drinking during the day, you know it´s not a long list of chemicals going into your system!

    And I´d love tips for natural sun screens, particularly for faces that don´t need any help thank you very much looking shiny like Beyoncé´s boobs in Drunk In Love..

    • kimberlyloc

      Agree with you on the oily factor of the luminizer and un-coverup. I've switched to W3ll People's stick foundation to replace un-coverup, but I still use the luminizer on days when my skin is looking really nice and I don't need a lot of makeup ... just a touch of dew here and there. :)

      My favorite natural SPF is Pratima's Neem Rose --- no white cast, pretty packaging, smells nice.

      My review:

      • guest

        If you have oily skin what are your thoughts on w3ll people's stick foundation? I have combination skin and a tendency to be blemish prone. I'm switching over to natural skincare and cosmetics, but all of the foundations seem to have heavy oils in them. I'm concerned they may not be the best thing to put on my blemish prone skin.

        • kimberlyloc

          W3ll People's stick foundation is not oily at all. It's thicker and takes a bit to blend, but for someone with oily skin, it's pretty easy. You may find that you need a bit of oil or cream on your cheeks to keep the coverage even and spreadable. I've repurchased this three times if that tells you anything :) It's a staple for me!

  • Isutave Isutave

    Very helpful! Would luv to try natural mascaras!

  • Divya

    I love John Masters Bare Unscented shampoo and thats as far as I have ventured with organic beauty products! Might give a few other things a shot now!

  • Sylvie

    Amazing post!!! I love the JB tinted moisturizer! And this year, I bought the JB CC cream instead; you gotta try it!

  • beautybybritanie

    The VapourBeauty Eyeliner is my absolute favorite. I love it so much!! I need to look into the Juice Beauty tinted moisturizer because my skin is highly sensitive and reactive and has a hard time with many moisturizers.

  • Vanessa

    What shade of the Lip2Cheek do you use? We have similar coloring (pale redhead here) and right now the only Lip2Cheek I have is Smile.

  • rel_redhead

    I love RMS Un Cover-Up and Living Luminizer. I don't use an all-organic routine by any means, but I can't imagine using any other concealer or highlighter after having used those--they're perfect.

  • Clever Girl Reviews

    I'm going to need to swatch the Juice Beauty and RMS products. Being pale means even pale stuff isn't always pale enough!

  • guest

    I love your series of natural skincare posts Lacey, they are my favourites to read on here!
    Can anyone recommend a natural foundation (preferably liquid or cream) for combination and blemish prone skin? I'm switching to natural cosmetics after making the switch to natural skincare and seeing a huge difference in my skin.
    I'm just worried that the heavy oils in natural products lack the staying power and coverage of regular cosmetics and may also aggravate my skin. Ty in advance

  • jennifermanzano

    Thanks, Lacey! What are your favorite Lip2Cheek colors? I LOVE RMS and use the uncover and luminizer in my regular routine, but haven't found a lip2cheek color I love. I've been sticking with Benetint or Isa's Restoratives Lilac Rouge.

  • Becky Nally

    I absolutely love the new BeautyCounter tinted moisturizer! It spreads great and is very thin. Loved this post Lacey!

  • Jennifer Corie

    RMS Beauty and 100% Pure are the best of the best!


Juice Beauty
Juice Beauty Tinted Mineral Moisturizer SPF 30
RMS Living Luminizer
RMS Beauty
RMS Un Coverup
tarte cosmetics
Lights Camera Splashes 4-in-1 Waterproof Mascara (0.24 fl oz.)
RMS Lip2Cheek
Ilia Lipstick
Vapour Organic Beauty
Vapour Organic Beauty Mesmerize Eyeliner
Kjaer Weis Mascara
Ilia Beauty
Ilia Beauty Mascara
100 Percent Pure
100 Percent Pure Fruit Pigmented Ultra Lengthening Mascara