The face is really having a moment. Just last year we finally learned how to properly clean it, it premiered its eponymous television show, and experts finally developed a specialized face yoga routine; in the past few months its wildly successful “book' has acquired WhatsApp and Oculus, and now? We usher in the Era Of The Facial Massage. Because on top of everything else, scientists recently realized our faces have been doing more than twice the emoting work as before—and thus deserve regular nice, relaxing rub-downs. We called on facial massage expert, Alexandra Soveral, to give us a tutorial on her calming, lifting, firming, draining, best-way-to-apply-face-oil daily massage technique.

Video by David Sabshon.

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