Lipstick For People Who Snack Constantly


Wearing a bold lip is like maintaining long nails or long hair: it is sexy because it emphasizes a body part and because it's luxurious; and also because it communicates a sense of languid repose (you can’t do manual labor with long nails or waist-length hair, but you can definitely arrange yourself in silky fabrics on a bed).

But if lipstick looks sexy, it also looks like discipline. Because wearing perfect lipstick is hard. Unlike eye makeup—which looks 'effortless' when smudged—lipstick looks insane when smeared and must be applied carefully. Then it must be maintained throughout the day, which means reapplying each time you rub some off when blowing your nose or drinking coffee. We think of expertly-applied lipstick as a professional woman’s secret weapon, but how many times can a professional woman go to the bathroom in the course of a single day without it seeming weird? Even if she conspicuously holds a tube of lipstick on her way?

There’s also the problem of snacking, which brings me to this diagram:


Some people sit down to three balanced meals per day, and some people do not. Some people snack throughout the day. I enjoy a snacking lifestyle, and I’ve never been able to endure lipstick because of the hassles involved, as well as the problem of getting lipstick on food. (How do you eat a banana without leaving a rim of lipstick around the periphery of the fruit? And then eating it?)

Well, here is your solution: Hourglass Rouge Liquid Lipstick. This stuff is like an old cast-iron pot or a pair of Keds—it gets the job done with minimal fuss. You put it on in the morning and then snack all day, bite your nails, chew your pencil, eat your dinner, drink your beer, floss your teeth, forget about your makeup, and then make a startled expression in the mirror when you find that your lipstick is still perfectly applied, 13 hours after you dabbed it on.

I have a tube in Raven, which is a bright geranium-red, and it is the only makeup product I’ve ever gotten compliments on. It is far too expensive for a lipstick ($28), but it might just be the only lipstick you need. Bonus: the wand applicator facilitates extra-precise application.

A few notes:

1. This is workhorse lipstick—no rose scent, no satin finish, no gilt-edged mahogany tube. If you have a ritualistic relationship with lipstick, this is not your product.

2. Don’t put lip balm on top of this lipstick. It denatures the magical staying power. Does it make your lips dry? Yes, but nothing a coat of lip balm won’t cure at the end of the day. And it doesn’t cause flakes.

3. Related to above: doesn’t work on chapped lips. In fact, it accentuates the chapped texture.

4. Looks glossy when first applied, but turns matte after setting.

5. Try it on before ordering. Getting the right color is important when you’re dealing with stamina lipstick.

—Molly Young

Photos by Annie Kreighbaum.

Let’s Talk About It! JOIN IN
  • Meredith

    Agree, nothing worse than dreaded lipstick rings on a banana... tip to avoid that: tear little chunks off and then pop them in your mouth that way. Foolproof and interactive, it's actually become my preferred banana eating method, lipstick on or not ;)

    • magicmollys

      Good idea. Makes it less sexual too.

  • Ellya Nuraisyah

    And a great dupe for this liquid lipstick goes to the new Bourjois velvet something something. It's quite matte even on initial application and half the price as well.

    • ModernGrace

      That's the Rouge Edition Velvet. They have some amazing shades.

  • Bella Smith

    Love this post!! <3 will have to check this product out XOXO

  • Luciana Micaela

    I ADORE your reviews.

    • magicmollys


      What should I review next? Is there anything you're curious about? I am a guinea pig.

      • Lisa Sparrow

        lashdips.....everyone reviews lash extensions but haven't heard much about dips. very curious.

        • magicmollys

          Looking into it!!

      • isabelle

        i'd love to see a review on translucent setting powders! easy-to-use powders to make the makeup set but more importantly, keep away the shine in the t-zone

        • magicmollys

          Oh that's a good idea especially for warm weather...I am on it

      • Jennifer Blakney

        Maintaining the smoky eye - whenever I put shadow under my eyes and it's even the tiniest bit warm, guarantee that 2 hours after application I've got a bleeding ring of darkness creeping down into my already dark under eye circles. I'd like to not look like the saddest panda!

        • magicmollys

          Oy, this is a real thing. I carry q-tips in my wallet and just do a little undereye swipe when I go to the bathroom at work. I don't have the discipline to reapply it during the day :(

      • Lucy

        Review translucent setting powders that don't make you look like a pale ghost in flash photos.

  • Jennifer Monforton

    I love the Hourglass Opaque Rouges! The wear time is incredible for sure. Great post! xo

  • Lea

    It sounds great! I'm just a little nervous about what kind of chemicals it would take to make it last so well and so long..

  • Ashly Eyler

    Thanks for the suggestion! I've been looking for a lipstick / gloss that lasts through snacking! I recently found that CoverGirl Color Blast lip crayons seem to do the trick and they're not that pricey, but I want to give this a try!

  • Victorious_me

    co-signed. this stuff is amazing and only comes off once you will it to with something oil-based.

    • magicmollys

      Nothing more soul-satisfying than a "co-signed" comment.

  • Teckie

    Something about the juxtaposition of beautiful red lipstick and a big fat pretzel is so alluring. Love the photos, and the review. Need to look into this liquid lipstick.

  • Clever Girl Reviews

    I'll get to swatching them next time I'm in Sephora!

  • Rory Lillian

    As an 18 year old myself, I would love to see some younger gals are on, maybe up and coming models: Amelia Zadro, twins Kelsey & Baylee Soles, etc. love ITG

  • Megan

    More relevant to my beauty struggles than 98% of reviews. Might be weird, and hopefully not insulting but I feel like you can wear dark circles (whether a trick of makeup or natural) very well. This is an enormous relief to me, as I have (considerably less cute) dark circles that I hope to learn to work in my favor. Keep reviewing, you are wonderful!!

  • Ana González

    I just retouch my lipstick all the time, i like this long lasting lipstick but i think it is too dry.

  • Freddie

    Food and lipstick addict here. Any comparable product out there? How similar are Dior's new Fluid Sticks?

    • Belle

      I think Fluid Sticks are waaay more glossy than this. Sadly, most of the time glossy just comes off even with just a cough.

  • Colleen Garrity

    I can also vouch for the Make Up For Ever lipstick/sealant combo- it lasted through a sorority formal, bar-hopping, eating poutine, and making out with my boyfriend. A serious A+

  • Shaina

    I have to know what eyeshadow the model is wearing, please please! My favorite look is smudged-to-hell burgundy-ish shadow with a bold lip and that shade looks right up my alley. Thanks!

  • Shaina

    Also I totally love and appreciate this post as an almost-always lipstick wearer and constant snacker.

  • Emma Hager

    Molly! Your essays and reviews are some of my favorite facets of this site! You've always got a witty line to share. X

  • doublecurl

    want dat pretzel

  • Jasmin

    loooove your eyeshadow!!! which one is it? oh and how can you NOT butter your brezel good and proper? it's the most delicious thing you can do to a brezel!

  • Aisha S

    hahaha, lovely use of the venn diagram! Now I can snack all the time!

  • Shawna

    You're a funny writer!

    I'm a huge fan of this lipstick (have it in iconic) but one thing about it is that is won't last through meals with oil (such as salad with olive oil), or at least I can't find a way to make it last), and it's nearly impossible to reapply due to the sticky formula.

    Otherwise, through cocktails, coffee, a delicious-looking pretzel--no problem!

  • Lisa

    What eyeshadow are you wearing? Looks stunning!

    • magicmollys

      Thanks! It comes from this palette (link below) that is kind of expensive but it includes ten different shades, so you can just convince yourself that you're spending $4 per eyeshadow, which isn't bad:

      In real life the shadows are a bit darker than they appear in the photo. I mix the two in the bottom left corner and it is a sort of shimmery bronze-burgundy. They're pretty highly pigmented so you only have to use a little.

      • katie

        So many of us love your eyeshadow here! Would you consider doing a tutorial video of your eye makeup from this post for ITG? (It looks so good that after two months I still remembered this post's photos and came back to look at it for reference!)

        • magicmollys

          Hi Katie!

          I will try to do a tutorial, but in the meantime here's the "process" (it's dead simple). I use a brush like this one:

          ...not that exact brush, but a nice big thick one. I muddle the brush in the bottom left bronze shade in that Anna Sui compact, and swipe that *under* my eyes. The brush is big so it's a pretty wide swath. Then I take the same brush and mix the bronze with the purpley shade next to it, and I rub that all over my *upper* lids in a big wide arc. Then mascara and eyeliner.

          That's all! If you get the compact you'll see, its easy. You can use your finger too, sometimes I do :)

  • Kirochka

    Sadly, I have tried way more long-lasting lipsticks than I can even remember, and have never had success with them - they are always too drying for me, and I end up with this weird and stark difference where half of each lip is holding the color and half isn't. I wish I could wear them, but I've learned - finally - just to keep reapplying regular lipstick. And I don't need to run to the bathroom to do it... don't people carry small mirrors anymore?

    • Janet Lee

      The thing I don't like about a lot of long-lasting lipsticks is that, they tend to flake off and land on my teeth! Not a good look.

  • Jody

    I saw a waitress wearing this lipstick and practically tackled her to find out what it was. She launched into a full product run-down and glowing review which lasted long enough to anger several other tables of neglected diners and put her job in jeopardy. I barely finished my meal before running out to get myself a tube, which was totally worth the indigestion/speeding ticket.

  • emhasrednails

    I've got the L'Oreal Infallible 2-Step Longwear Lipstick in a bright red, it lasts for ages, my mum actually thought I had topped it up a few times (I hadn't) and I'd had some drinks and eaten a pizza, would definitely recommend that one

  • ModernGrace

    The Sephora Cream Lip Stain is always a winner for me. Make Up For Ever Aqua Rouge is also good, and pretty much any MAC Matte lipstick (and retro matte). Even the cheap Wet n Wild Mega Last lipsticks are nice.

  • gabrielle

    i know this is beside the point, but i love the eyeshadow/eye makeup situation in the photo above! details please!

  • kneelbeforetigers

    HA! This is amazing... as a snacker, it's hard to maintain the perfect red lip. But I will check out Hourglass....

  • WengYee

    I love this and so agree with everything you said. Though, I think I found a lipstick that's even more snack proof than the Hourglass 'un. Try the new L'Oréal Infaillible in 506 Red – you'll love it. Took me 3 cotton pads soaked in Bioderma H2O to get it of, and even then my lips were stained...

  • Joyce (bronzer bunny)

    I hate getting lipstick on food lol. I love the chanel rouge double intensite (non shimmer shades). Not drying, and wears FOREVER! :)

  • heather adair

    I. Want. That. PRETZEL.
    (have and love the lipstick, STAMINA is right). But that pretzel.......,,.

    • Janet Lee

      Yes! Especially if it's warm and straight out of the oven!

  • Class Versus Sass

    love snacks:)

  • Janet Lee

    Didn't Dita von Teese say that Lip Ink is the best long-lasting lipstick she has found, and the porn stars use it because it's bj proof?

  • Mirenesse GlammTV

    Great post! Using our Lip Bomb Lacquer Stains here at Mirenesse HQ means we can snack worry free!

  • Catherine

    You are a lifesaver.

  • Hailey Dash

    I wear lipstick almost everyday and love to snack so this would be perfect for me! Thanks so much xx

  • Megasaurus

    HerMAHGerd! I eat about every two hours and I have a really hard time finding something that works. I'll definiltey be trying this!


Hourglass Opaque Rouge Liquid Lipstick