Try Purely Perfect’s Cleansing Cream

Purely Perfect Cleansing Creme

I’m a recovering shampoo addict. I knew I was washing my hair too often—my shampoo dependency was entirely to blame for the dry-to-oily Ferris wheel hair cycle I'd been on—but I didn’t have the luxury of 'drying out' for six months while my hair got its shit together, either. As dumb luck would have it, I stumbled into the hair equivalent of an e-cigarette entirely by accident.

I swiped Purely Perfect Cleansing Creme off the Gloffice product table because it smelled like mint and I was out of shampoo (an addict's constant state of emergency). During the first use, I aggressively massaged nearly half the bottle on my head trying to force a lather. It never did. Instead, the thick mix of aloe vera and essential oils quieted my scalp's urge to secrete unnecessary oil without that horrifying/gratifying feeling of stripping my strands. I checked the back of the bottle to see if I had accidentally started the hair-washing process with conditioner and saw that Purely Perfect calls itself the "un-shampoo" for its lack of detergents and foams (it's also biodegradable—yay, environment!). My hair was less poofy, better hydrated, and I had less flyaways; the texture was a little more "hot guy hair." I was hooked. It's certainly an adjustment, and it still feels unnatural to use, but now I can go longer and longer without using even "un-shampoo." Cleansing Creme is meant to emancipate your head of conditioner, too, but—blame it on my Dosha imbalance—it's not moisturizing enough for me. And one thing at a time, right?

—Mackenzie Wagoner

Photo by Elizabeth Brockway.

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  • Talia

    Put this on after if your ends feel dry! It works and smells like a visit to the Crystal Store:

  • knitsquirrel

    Everything but the mint scent, bleh.

  • Bianca

    ingredient list?

    • Mel Allgaier

      Hi Bianca,
      I got my order today. Here's the (quite longer than expected) ingredient list:
      purified water, aloe barbadensis leaf juice, cetearyl alcohol, cetyl alcohol, glycerin, stearamidopropyl dimethylamine, stearyl alcohol, dicetyldimonium chloride, gluconolactone, rosa centifola flower water, penthenol, rosa canina seed extract, equisetum hiemale extract, oenothera biennis (evening primrose) oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, helianthis annus (sunflower) seed oil, keratin, hydrolyzed keratin, menthyl lactate, ceteareth-20, isopropyl alcohol, behentrimonium methosulfate, citric acid, sodium benzoate, trisidium hedta, calcium gluconate, phenoxyethanol, tocopherol
      fragrance: cananga odorata flower oil, eugenia caryophyllus (clove) leaf oil, aniba rosaeodora (rosewood) wood oil, rosa damascena flower oil, myroxylon pereirae (balsam peru) oil, guaiacum officinale wood oil, pelargonium graveolens oil, citronellol, geraniol, linalool.

  • caroline

    been using this for a few months and it takes time to get used to but I now swear by it! it's nourishing and cleansing for the scalp-who doesn't love that!?

    • Megan

      QUESTION! I have been using it for a month now and my hair still dries really oily/ greasy. I believe that I am following the directions mentioned here and provided by my hairdresser. I know that there is an "adjustment period," but this seems a little excessive. I really want to try and stick it out, but don't want to look like a total grease ball. Any advice is appreciated!!

  • Cinamaron

    How fine is your hair? I have super fine hair and was using a cleansing cream for a while, but it destroyed all my volume. I'd really love to use a cleansing cream though, so I'm trying to figure out if it's my hair or the cream I was using that was causing me problems.

    • Violetvoo

      Most of the detergent-free cleansers have silicone, which builds up and weighs down hair so you have to wash with traditional shampoo every few weeks to get rid of the build up.This cleanser doesn't have any silicone, so they've eliminated that problem. It doesn't build up or weigh hair down and it's really good for your hair!!!!

  • Clever Girl Reviews

    I need this stuff!

  • vvn

    Does anyone know a more affordable (drugstore) version of something like this? I've wanted to try but $40 a pop is too expensive for me.

    • Glitter Saves

      Supposedly you can use cheap, silicone-free conditioners (like Suave and Alberto V05) to wash with (called conditioner only washing or co-washing). It doesn't work well for me personally, but some of my curly-haired friends say it works well. My hair is just too straight and fine, and it seems to take all the volume away.

      If you have a Sally Beauty nearby, they have a dupe of Wen (another popular cleansing conditioner) as well as their own product that works similarly called Ion Extreme that goes for about $8. I haven't tried Wen or the knock-offs, but the Ion Extreme Cleansing Conditioner does seem to work a little better for me than just using conditioner to wash. I don't have as much volume as I do when using shampoo, but I do have fewer tangles and less frizz, so it's a fair trade-off.

      • vvn

        Thanks for the recommendation! My hair is straight and fine too so I think I will give Ion Extreme a try. I get flyaways galore if I shampoo everyday so I'm hoping to tame that while still being able to wash my hair everyday.

  • ITGMackenzie

    I get where you're coming from. But for me, dousing my face, body, and head in mint while simultaneously guzzling caffeine is one of my favorite ways to feel ALIVE in the morning.

  • Kelsi

    Newb question - does using dry shampoo in between washes count as training your hair? I guess it's absorbing vs stripping the oil, but is that essentially the same where oil production's concerned?

    • Mel Allgaier

      Same here. If I use Purely Perfect my hair gets oliy the next day and then I would like to use some dry shampoo but I'm not shure if this may be counterproductive...

  • VioletB

    Hola- I don't think this smells like mint at all. Far more rose scented to me. I've been using on my bleached blonde shoulder length hair for a month now and really like it. I've found the main points to remember are get your hair WET, massage through and then use a Tangle Teeser to make sure the product is distributed and it's easier to comb afterwards. Also RINSE like crazy as if I've ever not been savvy with this then I notice my hair feels a little heavy. When used correctly though my hair feels totally clean and I get super greasy roots all the time. I've now got a bathroom full of Pureology and Living Proof that's sat gathering dust :/

    • KP

      Thanks for all the info. I just tried for the first time today on my shoulder-length fine hair and wasn't sure if I should put into onto dry hair or wet -- seems a silly question, I know. I did wet first and am happy with my shine but do feel my hair is a bit flatter than normal. Maybe t just takes a few washes to get all the old rubbish out? Do you use every day or do you use a dry shampoo on alternate days?

  • Kaela

    Does it leave buildup on the sculp?

  • Adrienne Angelos

    Um - ATTENTION - everyone who wanders here in the future. Prime by Living Proof is the business. Literally, it is the best thing that has ever happened to my hair and I am so picky that up until now I have never consistently used anything other than shampoo and conditioner. My hair is still super soft and feels just like I haven't put anything on it. I have really fine hair so it's naturally soft and I don't usually like to wear products for smoothing because they just make my hair feel greasy or I can't run my fingers or something. end ramble. So anyway, to THE BIG DEAL of all of this weightless silky smoothness going on is that it magically absorbs oils and it still does all of this without ever being detectable!! I used to have to wash my hair every single morning and now I can seriously just brush through it and run my fingers through it a few times to break up the flat sheet-like thing my hair becomes and I'm good to go! I've tried a million dry shampoos and they always suck AND smell offensive. Every single one, aerosol and powder, high end to low end, they all suck. And lo and behold I found this magic that delivers what a dry shampoo should do - scentless (not out of the tube, but on your head) and colorlessly absorb oil enough for me to not have to start from scratch every single morning. And it just so happens to make my hair pretty and soft and less unruly in humidity THE DAY BEFORE it does the big show. I've tried the spray and the cream and they're both freaking incredible.

    That is all.

    • Jamie

      As a fellow greasy Greek, I agree 100% with everything you said! I wonder if it works best on oily/thick hair (as opposed to oily/thin), which is why reviews are mixed. That said, I've sworn off shampoo/conditioner forever.

  • sa34

    I tried committing to Purely Perfect for a whole month and not use
    anything else on my hair. It's been a month of bad hair days with the occasional surprising day of fluffier hair. I have med-long (couples inches past shoulders) very easy to manage, wash & go, fine hair with a slight wave to it. The kind of hair that actually looks great when it's humid out, no complaints except I felt it was getting a bit dry and I
    definitely have to wash it every day.

    I tried every way to use Purely Perfect; anywhere from 1-4 pumps, leaving it on for a long time vs. washing it out right away, cold water vs. hot water,working it in a lot vs. not working it in at all, washing everyday vs. every other, air drying vs. detangling right away while wet just leaves me with pretty oily roots no matter how I used it and I have to use dry shampoo on the roots right when it dries. Hair will feel soft, easy to detangle, straight & very flat. I noticed a decrease in volume. It is great as a once in a while deep condition but not for a daily 'wash' of any sort if you have fine hair. I really hoped at $40, this could replace my regular routine but it just can't and I gave it a full 30 days.

  • SunshineStates

    This stuff saves my hair.

    My hair was heavily damaged due to wearing it up all the time and generally not being good to it. I shampooed/conditioned every day. Apparently it was drying my hair cause it was extremely frizzy and broken.

    I've been using this stuff for 2 months now, it literally saved my hair. It takes a while to get used to, but now I swear by it. I shampoo my hair once a week, and use this 6 days a week. It's more expensive in Canada due to taxes/import costs, but well worth it.


Purely Perfect
Purely Perfect Cleansing Creme