How To: ‘Rock and Roll Royalty Hair’

Georgia May Jagger by Patrick Demarchelier for Vogue UK February 2014
Georgia May Jagger by Patrick Demarchelier for Vogue UK February 2014

We’ve been trying to describe a certain...essence to our hairstylists for years: “Not beach waves, but not like disco hair, either. On the bigger side... not teased, but you know, second-day hair—if my first-day hair was this. Straight-ish, and maybe more deliberate than bed head, but not styled...?" And then came February’s British Vogue—Georgia May Jagger with one whopping side part, a whole lotta volume, and that perfect matte texture that reflects enough light to appear healthy but still, well, matte. A look that its creator, Sam McKnight, is calling “modern rock and roll royalty." Exactly, but don't worry if you don't have the...chutzpah to use such a term in relation to yourself—especially in the public setting of a hair salon. Plus, Georgia May already is that. So, what for us mortal-born?

Mr. McKnight was kind enough to give us a step-by-step rundown: "To give that natural, raw feel to Miss Georgia Jagger's hair—she and that beautiful Balmain jacket [2] were all the inspiration I needed—I used some Pantene Pro-V Silky Moisture Whip on her ends, then I smoothed out the frizz with a GHD hair dryer and a GHD Natural Bristle Radial Brush. To bring back some natural wave and texture, I sprayed water onto my hands and ran them lightly through her hair. I finished the look with Oribe Texturizing Spray, which you can use throughout the day to pump up the volume."

He added: "This style looks great on her mid-length, blond, highlighted hair, but it's not exclusive to this hair type. The look is about texture and attitude, so don't feel limited by your hair length, natural texture, or color. If you have curly hair, smooth it out, then add texture. If your hair is straight, use a curling iron to create loose waves." And with that, we swoosh

Let’s Talk About It! JOIN IN
  • Sloan

    Can we get details on the makeup? Love the matte-ness of it all!

  • muji

    gorgeous. can you guys do a piece on maintaining a hairstyle while you sleep? my hair looks great blown out at night but i always wake up with a frizzy mess :(

    • MoseyM

      You could try wrapping your hair in a silk scarf or using a silk pillowcase overnight. Not polyester satin, but actual silk.

  • Denisse

    Just starting to discover the amazing benefits of using a blow drier on my hair post showering. Definitely aiming for this kind of hair for 2014!

  • steffanne

    Tons '(I use roughly 20) of jumbo velcro rollers in dry hair for an hour- so much volume and bend without waves. And get good, long layers. Use almost no product- just hairspray so it looks matte and clean. My hair is almost identical GMJ's and that's how I do it. Not bragging- I have gone thru trial and error for sure.

  • Angela_E

    This is my hair every day with no effort (naturally wavy, thick, just slightly coarse hair). It's funny to think anyone tries to create it (and makes me very happy). I've always tried to tame it, but lately I just embrace it, despite the fact that I feel it makes me look unprofessional.

    • babelincoln


    • sashi

      ITG, Please do a post about "professional" hair. It is so interesting that without smooth hair, women are considered unprofessional and not taken seriously. WHY!? Is this simply in the U.S.? (See the makeover scene from every movie featuring a girl on the way up)

  • calikhar

    she looks like my secret gf + hair idol, natasha mcelhone, aka mrs hank moody

  • lizzyville

    You know what also works really well? The Living Proof thickening cream in damp shampooed hair, massaged in roots upside down. I use this every day now -- no conditioner, no blow-dryer. The results are fantastic and almost as good as the above picture.

  • Julia

    Love that look! I think it would look great as a weekend hair look.

  • murt

    My hair looks like this naturally but I don't like it. I prefer the shiny, smooth, tousled, thick Katie Holmes-style hair.


GHD Air Professional Performance Hairdryer
ghd Natural Bristle Radial Brush
Oribe Dry Texturizing Spray

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