We’ve been trying to describe a certain...essence to our hairstylists for years: “Not beach waves, but not like disco hair, either. On the bigger side... not teased, but you know, second-day hair—if my first-day hair was this. Straight-ish, and maybe more deliberate than bed head, but not styled...?" And then came February’s British Vogue—Georgia May Jagger with one whopping side part, a whole lotta volume, and that perfect matte texture that reflects enough light to appear healthy but still, well, matte. A look that its creator, Sam McKnight, is calling “modern rock and roll royalty." Exactly, but don't worry if you don't have the...chutzpah to use such a term in relation to yourself—especially in the public setting of a hair salon. Plus, Georgia May already is that. So, what for us mortal-born?
Mr. McKnight was kind enough to give us a step-by-step rundown: "To give that natural, raw feel to Miss Georgia Jagger's hair—she and that beautiful Balmain jacket  were all the inspiration I needed—I used some Pantene Pro-V Silky Moisture Whip on her ends, then I smoothed out the frizz with a GHD hair dryer and a GHD Natural Bristle Radial Brush. To bring back some natural wave and texture, I sprayed water onto my hands and ran them lightly through her hair. I finished the look with Oribe Texturizing Spray, which you can use throughout the day to pump up the volume."
He added: "This style looks great on her mid-length, blond, highlighted hair, but it's not exclusive to this hair type. The look is about texture and attitude, so don't feel limited by your hair length, natural texture, or color. If you have curly hair, smooth it out, then add texture. If your hair is straight, use a curling iron to create loose waves." And with that, we swoosh.