Mauve Shadows

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Chanel Ombre Essentielle in Fauve
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Chanel Ombre Essentielle in Hasard
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Stila Venus

Purple: the color of royalty, Crown Royal, half of ITG’s alma mater, and, according to makeup artist Robert Jones, the best color to nonverbally announce that shades of green exist in your eyes (See Cara Delevingne in Diane Kendal’s dual-tone purple cat eye at Jason Wu Fall 2013). But, in the reality that exists outside of runways and bouts of Saturday Night Fever, vibrant purple is not the most casual shade to wear to, say, the pharmacy, yoga class, or on a blind date. So what's an emerald-eyed gal to do?

Consider the sophisticated subtlety of mauve. Chanel Ombre Essentielle in Fauve has been passed around the Gloffice the way Scorsese's Wall Street playboys apportioned quaaludes. (Spoiler alert: frequently and generously.) The gray-lilac has a way of making light eyes look like sea kelp while warming your whole face, making your lips a little rosier, your cheeks a little pinker, and—maybe this is just wishful thinking (or our new water "diet")—your cheekbones a little more pronounced. We wouldn't be surprised to see Fauve in Keira Knightley’s makeup credits for Anna Karenina. Its rose shimmer just feels so right for winter, whether in 2014 NYC or 19th century Moscow. For the iridescence-averse, there’s the equally alluring matte Ombre Essentielle in Hasard. And, for an homage to the aforementioned Kendal creation, Stila’s Venus is a triptych of wisteria, gray-violet, and plum—to shade, sculpt, and blend accordingly.

Photos by Mathea Millman. 

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  • Josephine Fear

    Great post - I too have green eyes and look for a more subtle mauve shade for every day! Thanks :)

    Josie xoxo

    Fashion Mumblr

  • Behind the Mirror

    I never stopped wearing purple, sorry I have green eyes... looks to good to ever give up!!! xoxo, behind the mirror

  • LoSpaz

    Mauve in the Lorac Pro Palette is my new favorite eyeshadow (I have bronzey light brown eyes that suddenly look crazy greenish as a result).

  • Amy

    i love this post! i have recently been trying out purple/lavender/pinkish eyeshadows and i love them so much! they look so pretty, and really help an outfit pop! xx

    http://amygg.blogspot.com/

    ~Amy

  • Kira

    Fans of mauve shadow will also appreciate Urban Decay's Naked 3 palette. Yes, it's rose not mauve, but it's just as complimentary for green and brown eyes and there isn't a single "throw away" shade.

    • ITGMackenzie

      Hi Kira,
      Yes! It looks amazing. We can't wait to get ours, it's been sold out everywhere!
      xx
      Mackenzie

  • Marlenne

    I have both the Chanel singles, and I love them. They really make my green eyes pop!

    marlennebeauty.blogspot.com

  • megm115

    Such a great look. For a cheap alternative, L'Oreal has the most amazing palette called 'Lavender Smokes," which is now discontinued but still on the shelves at most CVS stores, or at the sketch link below. If you can get your hands on it though, it is sooo worth it. The purple-mauve is matte and sheer and it truly reads as nothing more than a sleepy-gorgeous-sexy-bad (French-girl, according to Emily) shadow. The mauve shimmer helps subtly kick it up, then inky purple for liner, champagne for highlighting, and the holy quad of eyeshadow is thus achieved!

    http://www.overstockcosmetics.com/l-oreal-wear-infinite-studio-secrets-eye-shadow-quad-color-lavender-smokes-536.html

  • KT

    Fauve was my favourite shade for the longest time (it may have even been one of my first Chanel products) - I need to start using it again. Nobody does shimmer like Chanel! I might just have to pick up Hasard now as well.

    • ITGMackenzie

      @disqus_C8eYdCsCQ1:disqus
      Agreed! I also love Chanel Gri-Gri. It's just a little bit lighter and more grey than Fauve. And, of course, it has that lovely barely-there Chanel shimmer.
      xx
      Mackenzie

  • chelsea

    this is the color of my walls in my room :P

  • Prenouveau

    So pretty. As someone who rarely wears sparkly shadows, I really appreciate you listing the matte option!

  • Harlowrose

    I would not typically choose these shades for years, and now I'm buying rosey and mauve eyeshadows. There is some kind of makeup evolution going on.

PRODUCTS MENTIONED

CHANEL
Chanel – Ombre Essentielle Soft Touch Eye Shadow – No. 90 Fauve
Stila
Stila eyeshadow trio Venus
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