Bare, naked, and fleshy, an au naturale pout says to the universe that you have way too many other things to do with your mouth than touch up your lipstick. Shit, you might be such a busy women you can’t even apply lip balm with any consistency. Lucky for you, ever-so-chapped lips are sexy. There is Kate Moss in every Corinne Day photo ever, with lips looking just bitten enough, and full. They look fairly dry (but not parched), kind of like after you've just bawled your eyes out and your lips are matte, a little puffy, stretched, and pinched (just me? Bueller? Bueller?). See also: Beck on the cover of Sea Change  or Adele Exarchopoulos in Blue is the Warmest Color—my obsession with her, at this moment, knows no bounds. A naked lip, it turns out, is nature’s lipstick. Really. A friend of mine who grew up on a commune said she would intentionally lick her lips to chap them in place of using commune-forbidden makeup. Forreal.
For something so subtle as a natural lip, it's amazing how many incarnations there are—from bitten and puffy like teenagers’ lips after too much making out (fun!), to a Laetitia Casta nude matte . I know you were probably sitting there reading this like Why the fuck would I want chapped lips, this girl is off her shit, but you know what? No pain, no gain. Ha! Kidding. We can get there with super moisturizing products, so let’s talk about the look without the hurt:
The (Almost) All You: If your mouth is already the perfect color and you're like, "Just give me lip balm and I'm good, thanks" (BTW: Have you seen Michael Pitt  in anything and everything? It doesn’t hurt that his lips are literally about to pout their asses off of his mug, but they always look so superbly bee-stung and—sorry in advance—juicy, as do the Kool-Aid-stained lips of one Macaulay Culkin . Whether he's causing a ruckus in Home Alone, or meandering around the streets of NYC clutching a Red Bull, his lips be juicy.), Marc Jacob's Lip Lock Moisture Balm in Makeout, is honestly, literally, emotionally, sexually, physically the best lip balm I've ever used. Its mild, grainy texture lightly exfoliates the lips, while the peppermint scent and taste makes gum obsolete (á la Nick and his Burt's Bees). But it's the thick, moisture-sealing, shea-buttery formula that has really turned me into a repeat offender.
The Pale Pearl: Remember Kate Bosworth in Blue Crush ? I recall reading an article where she said the cast only wore sunscreen and Chapstick (I mean her skin is flawless in that movie, and I can't deal. I WON'T). For Bosworth/Emily Ratajowski-esque pale lips, most of us require a little color correcting. This is when my trusty Nivea A Kiss of Shimmer comes into play. I have been using this palest of pinks balm since I was ten, so I can assure you, what looks like shimmer in the tube will not translate to sparkly on your mouth—it’s pearly. Apply it straight from the tube to your lips, then get bonus dewy points by using it as a highlighter as well.
The Pink: Then, of course, there are the pink-taupe-rose-colored-you-make-me-feel-like-a-natural-woman-esque shades. Rosie Huntington-Whiteley’s flotation devices  are seriously the most flushed perfection of all time. For the unreal, billowy, moisturized RHW-ish (I say "ish" because there can be no comparison) mouth, YSL Rouge Volupte lipstick in Rose Infinite is the closest anything over the counter will get you. Editor tip: layer over one coat of Nivea A Kiss of Shimmer for a lit-from-within vibe.
The Red: Rosemary Cross from Rushmore  is one of my favorite characters of all time (how was she missing from this Wes Anderson ladies article!?). I love how she always looked so flushed, like she was coming in from a brisk walk and is now “just having a little snack." Bite Beauty has a satiny, brick-red lipstick that should be called Rosemary Cross (it's actually called Zivoli) with a scent so appetizing you will want to eat it—and you actually can because all Bite products are food grade. For true Rosemary-an perfection, warm a little Zivoli on the back of your hand and lightly press into Homeoplasmine-moisturized lips. Bright white eyes and a clip-littered ponytail will be necessary to complete the homage.
The Matte: My personal favorite way to wear the chapped look is matte. Pair your dry lips with a cat eye and it’s the 1960s all over again. Givenchy Le Rouge Intense Color Sensuously Matte Lipstick in Rose D’Exception is my everything. It looks natural, soft, and rosy without being too feminine or pink, and, since it’s not moisture-depleting, it wears like a dream. In my fantasy life, it makes my lips resemble those in the photo of Laetitia Casta from the September issue of French Elle, circa 1994 . Swoon. It’s also amazing warmed up and applied to the apples of your cheeks.
Now, how do you do a naked lip?