Cool Bean(ie)s

Marie Marot Psy[chic] Beanie
Alexander Wang Donegal Beanie
Saint Laurent Fair Isle Beanie
Eugenia Kim Jill Slouchy Beanie
ASOS Roll Turn Up Beanie
Brian Lichtenberg Cúntie Beanie

When beanies began reappearing on the runway a few seasons back, I was not excited. At all. I kinda thought they looked like head nipples and assumed they'd turn my hair into a static cling '90s nightmare, like some kind of Melrose Place guest star or Axl Rose on his second Chinese Democracy rewrite. But I was wrong! Beanies are pretty great: they're low profile, they keep your ears warm, and they give any outfit a little menswear-inspired accent. Plus, what other kind of hat can you stuff into your pocket or throw in your bag without completely crushing it? (The answer is either cloches or berets—but c'mon, berets.) Not all beanies are created equal, though. Each one is a unique little snowflake, just like you. And while I can't necessarily find your knit cap soulmate for you, I can offer six options to help get you started:

1. Marie Marot Psy[chic] BeanieHow high is your quirk factor? If your answer was "SO HIGH OMG," I have just the hat for you! This thing's got it all: wordplay, brass plaques, wool. Seriously, though, if you're in the market for something extremely wearable but not super pedestrian and you love a good parenthetical pun, you should check out Marie Marot's entire line. (Also, check out her Top Shelf.) It's cute without being cutesy, if you catch my drift.

2. Alexander Wang Donegal BeanieSo nice we've used it twice. This is the beanie that started it all for ITG, and it still has a special place in my heart (and on my head). It's the Platonic ideal of a cap: perfectly proportioned, snug without being tight, and supremely versatile. Plus, it's hard to feel cold when you look this cool.

3. Saint Laurent Fair Isle BeanieSometimes I think that everyone in the office should just move to Paris and spend our days eating coq au vin and hanging around outside the Saint Laurent atelier waiting for Hedi to toss perfect leather biker jackets down on all of us like a beneficent grunge angel. (Emily? Nick? Michael? Can I get some sort of approval here?) Since that's not the case, I guess I'll just wear this hat. I mean, it's Fair Isle and studded, so at least I've got that going for me. Buy this beanie, and when our team finally goes all Continental I will let you ride on the back of my Peugeot.

4. Eugenia Kim Jill Slouchy Beanie: This Eugenia chick is some kind of hat wizard, because I swear I want everything she makes. The "Jill" comes in rich navy with a soft chunky sweater weave that makes it feel a little retro, like something you'd pair with a J.Crew '70s color-block puffer coat and blue Sambas. It also has a nice cuff so you can adjust the look depending on your forehead (or lack thereof, if you are like myself).

5. ASOS Roll Turn Up Beanie: Your most basic, everyday beanie. If it were a person, its friends would describe it as "salt of the earth" or "just one of the guys." This is the cap for people who lose hats constantly and are terrified at the prospect of investing in something as ephemeral as a tiny piece of stretch wool.

*Holiday Bonus* Brian Lichtenberg Cúntie BeanieBad gal, lipstick aficionado, and occasional singer Rihanna is a fan of this slightly outré number. If you have no idea why someone might find this hat offensive, you are either too young to read this website—sorry kids, the internet is for cats and grownups—or the best possible person to possess this beanie. Maybe not something you wanna wear to work (unless you work here), but pretty rad for those times you want to confuse and shock random strangers.

—Lacey Gattis

Photo via Chanel.

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  • Mady

    Gosh, some of these are pricey. If it's manufactured in ethical fashion from creme-de-la-creme cashmere, I'll happily pay more, but still…hundreds for a beanie?

    • E.M.

      If you want a good, ethically produced cashmere beanie-- Everlane has a $40 one that's awesome!

      • Sarah

        Just to add: Mady, you can find great handmade cashmere beanies on Etsy. Hand-knitted beanies made by people all over the world. Or if you are skilled enough, you can make it with your hands. Even if you are not, you can learn it (so easy!).
        The beanie in the first photo looks so good, but somehow heavy. I am not sure if it is that comfortable.

      • Guilia

        Pls link the everlane beanie? I can't track it down

    • ITGLacey

      I'm also partial to the ones from Brooklyn Industries! When I wrote this, I was thinking Ultimate Perfect Beanies I Want So Badly, but totally agree—there are tons of great ones out there at all kinds of prices.

  • Q

    I love beanies... that first pic scared me!!

  • Cici

    My Canadian ass cringes every time I hear the word "beanie" - they're toques! Toques! But otherwise awesome selection.

    • mathsnail

      How do you feel about ("aboot") the spelling "tuques?" I saw that in the Edmonton Journal today and like I DON'T KNOW how I feel. (but, yeah, super into these, esp. the Eugenia Kim one)

  • Gabi

    I need that freakishly large knit beanie in my life!

  • Jessica

    I mostly just look stupid in beanies. All beanies. Every kind that I've tried. I wish it were otherwise.

  • Zoe Cayetano

    Love the Saint Laurent Fair Isle! It's so unique, I haven't seen anything like it yet. Great post!


  • Jennifer Monforton

    Love that picture of Barbra! xo

  • niki

    what about carhartt beanies?! midwest classic

  • guest

    Girls, please tell me who would wear a hat that reads "Cuntie" in public.

  • MissWix

    I wear my ASOS boyfriend beanie all the time, and constantly get asked where it's from.


Alexander Wang
Alexander Wang Donegal Beanie
Urban Outfitters
Marie Marot X Urban Outfitters Psy(chic) Beanie
Saint Laurent
Saint Laurent Fair Isle Beanie
Eugenia Kim
Eugenia Kim Jill Slouchy Beanie
ASOS Roll Turn Up Beanie