Who to Follow on Instagram: The Makeup Artists

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You’ve seen the Instagraming models, photographers, and stylists that get our synapses firing, but we really bow down to a certain set of social-media-savvy professionals—the makeup artists. Not to play favorites, but this is, after all, a beauty site. And as much as we get inspiration from the stylish men and women who wear beauty well, these are the people who push powder and mascara into new frontiers. Their accounts are as insider-y as you can get, documenting the moments of inception, creation, and the finished product, along with the products it took to get there. Below, a directory of our favorites:

Who: Aaron de Mey @aarondemey1

IRL: Nirvana enthusiast and Kiwi and who serves as Sephora's U.S. Artistry Ambassador

As Seen In: Interview, Rolling Stone, and Vogue Paris, and campaigns for Chloé, Calvin Klein, and Saint Laurent

Insta Style: Showing off his way with glitter, his own enviable ombré locks, and super-fresh inspiration photos

Who: Beau Nelson @beau _nelson

IRL: Go-to makeup artist for Hollywood’s PYTs.

As Seen In: Jalouse, Flare, Schön, and on celeb clients Kristen Stewart and Nicole Richie

Insta Style: Before and after selfies with SK-II masks, occasional guyliner, and pre-party prep with It girls

Who: Charlotte Tilbury @ctilburymakeup

IRL: British makeup guru, YouTube sensation, and creator of “Magic Cream”

As Seen In: Every iteration of Vogue, Interview, and fashion shows for Tom Ford, Prabal Gurung, and Donna Karan

Insta Style: Backstage at fashion week and the after party, glamour icons, and model mania

Who: Gucci Westman @gucciwestman

IRL: Revlon cosmetic designer, mother of two, and wife of Rag & Bone designer David Neville

As Seen In: Vogue, AnOther magazine, and campaigns for Rag & Bone and Carolina Herrera

Insta Style: “Baby” super models, baby animals, her favorite skincare lines, and enviable gardens

Who: Hannah Murray @hannah _murray1

IRL: Ballet dancer turned makeup artist

As Seen In: British Vogue, The Gentlewoman , and campaigns for T by Alexander Wang and Prabal Gurung

Insta Style: The interiors and exteriors of her jet-set life, drool-worthy makeup and skincare artilleries, and bathtubs across the globe

Who: James Kaliardos @jameskaliardos

IRL: Co-founder of Visionaire, V, V Man

As Seen In: Allure, T, V, and W, and runways for DVF and Rodarte

Insta Style: Quality over quantity inspiration images and his favorite looks from backstage

Who: Jeanine Lobell @jeaninelobell

IRL: Former Chanel counter girl, founder of Stila Cosmetics, and mother of four (including Esmé)

As Seen In: Vogue Japan, Harper’s Bazaar, and campaigns for Jason Wu and Gap; go-to artist for Cate Blanchett and Natalie Portman

Insta Style: Her models-in-the-making family, new editorials, and photo-bombing her famous friends

Who: Lisa Eldridge @lisaeldridgemakeup

IRL: A no-nonsense tutor for every beauty look you’ll ever need

As Seen In: British Vogue, Love, and campaings for L’Oréal

Insta Style: British short-hair kittens, pretty and playful makeup, and the products she loves

Who: Lisa Houghton @lisahoughton

IRL: British makeup artist entrusted with the faces of Sienna Miller and Scarlett Johansson

As Seen In: 032C, Dazed & Confused, and campaigns for Costume National and Victoria's Secret

Insta Style: The benefits of blue eyeshadow, theme parties, Vicky Secret Angels, and the very rare on-location selfie

Who: Lottie @lotstar

IRL: Freelance makeup artist; former assistant to Pat McGrath

As Seen In: W, Vanity Fair, and campaigns for Forever 21 and Guess

Insta Style: Francophilia and her French Pharmacy must-haves (e.g., Embryolisse), behind-the-scenes on her latest editorials, and kittens!

Who: Mark Carrasquillo @markcarrasquillo

IRL: Arbiter of what’s new and next in subversive, real-girl beauty

As Seen In: Interview, Vogue Italia, and campaigns for Alexander Wang and Calvin Klein (he's stylist Karl Templer's frequent collaborator)

Insta Style: The tough-girl’s guide to makeup and color chameleon (/daughter) Nico-Lou Monheim Carrasquillo

Who: Pat McGrath @patmcgrathreal

IRL: Global Creative Design Director for Procter & Gamble beauty, and the stuff that makeup legends are made of

As Seen In: Vogue Italia, i-D, and campaigns for Prada, Dior, and Dolce & Gabbana

Insta Style: The best looks from fashion week, and models at their most beautiful and most experimental, and last, but certainly not least, adorable animals

Who: Sonia Kashuk @soniakashuk

IRL: Makeup artist and cosmetics-company mogul

As Seen In: Target!

Insta Style: Cindy Crawford then and now, the latest SK products, insider beauty secrets (i.e., her facialist Vicki Morav), and beauty jargon decoded

Who: Stacey Nishimoto @staceynishimoto

IRL: San Franciscan turned Los Angeleno stylist and makeup artist for Nasty Gal

As Seen In: Nasty Gal

Insta Style: The culinary trials and errors of her baby Gus, style inspiration from Bryan Ferry and young Kate Moss, and major eyeliner drama

Who: Tom Pecheux @tompecheux

IRL: Legendary makeup artist and Creative Director of Estée Lauder

As Seen In: Vogue, W, Vogue Paris (avec Carine), and campaigns for Gucci (the Tom Ford years) and Chloé

Insta Style: Fête-ing with fashion royalty, his traveling beauty essentials, and color inspiration drawn from nature

Who: Val Garland @thevalgarland

IRL: Hairdresser turned makeup artist

As Seen In: British Vogu e, Numéro, runways for Vivienne Westwood, and campaigns for Joseph

Insta Style: Hair and makeup products that #reallywork, what she’s reading, and the enduring appeal of cat-eye glasses

Who: Violette @violette _fr

IRL: Painter turned makeup artist; makeup designer for Dior Beauty

As Seen In: CR Fashion Book, Teen Vogue, and campaigns for Dior and Valentino

Insta Style: Red lips as jewelry, super (super) glossy lids, TEXTURE, pictures from set, sun sets, and night moves with the Roitfelds

Who: Wayne Goss @gossmakeupartist

IRL: YouTube beauty vlogger with a sense of humor

As Seen In: The World Wide Web

Insta Style: Tackling everyday beauty quandaries, like the trouble with concealer, an up-to-date account of his “amazing,” “fantastic,” and bank-breaking beauty acquisitions, and tongue-in-cheek selfies

Who: Wendy Rowe @wendyrowe

IRL: Artistic Consultant for Burberry Beauty, and the so-called “ master of nudes

As Seen In: Allure, Vogue Japan, and campaigns for Burberry and Guiseppe Zanotti

Insta Style: How to be really pretty in pink, the latest products worth testing, and taking in the great outdoors

Who: Yadim @yadim1

IRL: Former assistant to Pat McGrath; cut his teeth in the beauty business as a MAC cashier

As Seen In: W, British Vogue, Vogue Paris, and Vogue Russia

Insta Style: Shirtless selfies, the nearest body of water, and his latest collaboration with fashion dream teams