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Keep Calm and Carry Clinique


No matter how your relationship with Clinique’s Dramatically Different Moisturizing Lotion began, we’re guessing that you—like Caroline TrentiniMarina Muñoz, and Christina Huffington—have been using it, to quote Huffington, “forever.” Why? Well, you tell us (in the comments), but it's definitely a phenomenon—apparently a bottle is sold every 4.87 seconds.

Since its inception in 1968, DDML hasn’t skimped on its name or its promise, marrying beauty with brains—it was the first lotion crafted by a dermatologist—the lightweight, fragrance-free formula has kept legions of women glowing for nearly half a century. But times, they are a-changin’, and DDML, now in her mid-forties, has received a little makeover, with subtle formula tweaks to keep up with our evolving environment, and a ‘+’ attached to her name. What’s the addition? Ingredients that strengthen your skin’s moisture barrier by 54%. Double the moisture…double the fun. (We all know moisture is king—or in this case, queen.)

We’ve been celebrating the re-formulation of DDML by profiling women who are as innovative, impactful, and one-of-a-kind as Clinique’s crown jewel—the first, Peek.com founder (and debate champion) Ruzwana Bashir; the second, Peruvian chef and nutrition-counselor-to-models Fernanda de la Puente; the third…well, it’s a secret for now.

But for the time being, let’s open this party up. We’re giving away two bottles of DDML+ and two swag bags filled to the brim with $250 worth of Clinique’s MVP products to a pair of lucky Pinterest fans. Replete with the 3-Step Skin Care system (including a Liquid Facial Soap and Clarifying Lotion of your choice), Clinique Happy (perhaps the most appropriately titled perfume of all time), a slew of Chubby Sticks, and the coveted High Impact Extreme Volume Mascara and Bottom Lash Mascara, among others. Consider it the ultimate Clinique Gift With Purchase. Or, rather, Gift With Pinning.

Simply pin our Keep Calm and Carry Clinique poster—celebrating Dramatically Different Moisturizing Lotion+ in all of her re-born glory—to any of your Pinterest boards, and enter your info here or below. Bonne chance.

Part 3 of a Clinique-sponsored series celebrating the launch of Dramatically Different Moisturizing Lotion+.

Let’s Talk About It! JOIN IN
  • Chantel

    Nice post!

  • Belle

    I love Clinique skincare, can always rely on it!

    Belle x
    Mascara & Maltesers

  • Lana

    THANK YOU for the giveaway ITG! Cannot wait!

  • Kate B-blog

    ITG you ROOOOOOOCK. Your giveaway is crazy i hope it's ok with France? Thank you CAT

  • Miriam

    Just pinned it on Pinterest! Fingers crossed!! X

  • Emma Helen

    I have never tried it either! I have very sensitive eczema prone Irish skin and this seems like a great and gentle product. X

  • Ana

    Try the gel version. I like to mix it with my Mac studio fix foundation. It feels light, it doesn't clog my pores, it's the only moisturizer I can use. Give it a chance.


Clinique Dramatically Different Moisturizing Lotion+