A Round of Applause is in Order

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Lady Gaga’s emergence from [momentary] reclusivity has begun. With today’s release of the video for her new single, “Applause,” the Gags is officially back. While we were iffy on the single when it leaked last week, the three-and-a-half minute vid, shot by Inez and Vinoodh (with makeup by Yadim and hair by Shay Ashual), has elevated the song to continuous repeat status. It's artsy, it's pop-y, it's bizarre.

Portraying everyone’s favorite pop eccentric as a few art-inspired heroines (including, but not limited to, a possibly morning-after-drug-binge-Andy-Warhol-silk-screen-Marilyn-Monroe and the scantily clad goddess in Botticelli's The Birth of Venus), the video shows her with a pretty, bare face and stocking cap; clown-colored smears; and a cropped platinum Swoosh and deep-berry lip (1:32). Oh, and as a golden goose. If this is a sign of what’s to come from Artpop, well, color us intrigued. You guys with us?

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  • Ashley

    This would probably have worked better as a series of fashion editorials than a music video.

  • Chantel

    Glad to see that she is back!

  • janet

    She's so pretty with "no makeup".

  • kneelbeforetigers

    I absolutely disagree--- I think the video seems scatterbrained and sort of amateur. There are way too many ideas, and is blatantly unfocused. Plus, there are quite a few folks that are sending a few "ahems" Gaga's way, due to the rampant identity theft going on. All in all, a solid disappointment.

    • Lilli

      I wouldn't call it 'identity theft' I'd call it inspiration. In todays age it is impossible to be completely original. I'm not little monster but Gaga is on a new level of creative & talented. I think anyone would struggle to find someone currently in the music industry that would disagree

      • kneelbeforetigers

        Actually, I DO work in the music industry, and sure, Gaga has a TEAM that gives her tons of great ideas. But sadly, her time as an "innovator" has come and gone-- her new song literally landed like a feather. She's going to have to show and prove this weekend at the VMA's to stay truly relevant other than as a camp icon.

        And sorry, it is ABSOLUTELY possible to be original and innovative-- please see: Bjork, The Knife, MIA (as much as I'm not a fan, she is 100% dynamic and is pretty forward-thinking), Julia Holter, Chelsea Wolfe...

        • DM

          Gaga is embracing postmodernity (especially in her fragmented and non-linear music videos, which reinforce this) instead of holding on to some naive belief that there is anything truly "new" --we are all a homage to a mosaic of influences, whether acknowledged or not. Identity is fluid: and I think Gaga is a poster child for this notion and pulls it off beautifully. She IS innovative--she is innovating mainstream, catchy radio pop and infusing it with the zany and brainy. All the more power to her, I for one am impressed.

          • jack

            Bravo! love and appreciation for all, i say :)

  • Melanie

    One thing for sure... it's bizarre. I like the song though

  • http://reddysteadygo.tumblr.com/ Sindhu R.

    I am still not sure about the song but I really do love the video. I would love to see it as some kind of fashion editorial. It has a real, "don't call it a comeback" ring.

  • Kasia

    Video is interesting, but the song...the song sounds like European disco from early 90's - which is not a good thing. Gaga might be a talented performer but her songwriting skills are overhyped.

  • ni ni

    This is all over the shop.

  • hellestorm

    Lady Gaga has 'jumped the shark', as they say...

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