Yeezy Speaks to W (And It’s Good)


If you follow Kanye West on Twitter (which you should), you know he has a very particular way with words. Some of his more memorable Tweets include, “Fur pillows are hard to actually sleep on,” “I just threw some kazoo on this bitch,” “Boyfriends are like rush hour traffic…ALWAYS IN THE FUCKING WAY!” and perhaps the best, “I love me.” (Warning: He’s a major fan of caps lock.) So, it was no surprise to us that he dropped a few gems in his new interview with Christopher Bagley in W Magazine’s August 2013 issue. Here, some of our favorite Yeezyisms and some fun facts from the story:

-He has a chauffer-driven matte black Porsche Panamera Turbo (noted to resemble the Batmobile).

-He also has a custom matte-black MacBook Pro.

-He likes things to be matte black.

-He sometimes refers to himself in the third person. Example (when discussing the thought behind his new home-design style): “To make Kanye West as dope as possible.”

-He’s not a brand-name dropper anymore and won't disclose the designers of his clothes, unless he's wearing his own line.

-“Man, I’m the No. 1 living and breathing rock star.” No real argument here.

-On why he made a song called “I Am a God”: “I made that song because I am a god.”

-He asked writer Chris Bagley “to turn my flea market of information into a beautiful living space” for the article.

-“God’s little practical joke on me—as an intellect who doesn’t like to read a lot—is like, I’ll say some superphilosophical shit, but I’ll say it the wrong way…I’ll use the wrong word, so it goes from being really special to completely retarded.”

-After Kris Jenner congratulates him on his new song, “Awesome,” with an eager, “Great job!” he finds the response insufficient. He teases, “Great job? Great job, Baccarat, for making a glass that can hold liquid! Great job, belt loops, for keeping my pants up!” Yeah, we’re not so sure either.

-He really loves Kim Kardashian: “At a certain point, or always, love is more important than any branding, or any set of cool people, or attempting to impress anyone. Because true love is just the way you feel.”

-His new L.A. home is horrible. Even his architect says, “It’s so bad, seriously—it couldn’t be any worse.”

-He claims to be the creative director of a new Jetsons movie. does not confirm this.

-In a forward for his late mother’s book, Raising Kanye: Life Lessons From the Mother of a Hip-Hop Superstar, he wrote, “I’ve known my mom since I was zero years old. She is quite dope.” (Now would be a good time to listen to "Hey Mama,” try not to cry, and then cry a lot. RIP Donda West.)

-He can be alarmingly modest at times: “I don’t care about my name as much as I care about my ideas. I could do something completely wrong, and people could hate it, but then someone else could see it and do it completely right. And it’s a push forward for civilization.”

-But at the same time: “…my ego is my drug. My drug is, ‘I’m better than all you other motherfuckers. Kiss my ass!’”

Conclusion: Kayne comes across as the most self-aware egomaniac in existence. To call him overconfident would be incorrect, as he really is just as awesome as he says he is. As for the article? A true work of art by Mr. Bagley. Cheers, man.

Illustrations by Nick Knight for W Magazine.

Let’s Talk About It! JOIN IN
  • Keke

    I have no words.

  • Elizabeth @ TheCornerApartment

    I'm not sure how he the energy to love himself that much. Unreal.


  • Barbara_Barbsye

    Makes Chuck Norris look definitely dull.

  • Cay

    I just don't find him entertaining. I think that he's just an obnoxious, sad person.

    • Lana


  • shirin

    Too many people talking about this self obsessed man who blows smoke up his own ass... I can't stand him.

  • Deb Johnson

    He's hilarious. Deluded but hilarious.

  • eighttwosix

    On Kanye and his ego — I think that sometimes, when you're angry and creative and you feel misunderstood, you have to develop this massive ego to keep yourself going. Our society doesn't often understand, respect, or encourage subversive work. To pour so much of yourself into your work for millions to judge must take its toll. But maybe I'm reading far too into it and he's just a complete ass. All I know is that I'm really diggin' Yeezus right now.


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