The Best Celeb Underwear Ads Ever - Into The Gloss

The Best Celeb Underwear Ads Ever

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It was announced earlier this week that Christy Turlington will be reprising her role as the face of Calvin Klein Underwear while the current face of the brand, Lara Stone, is on maternity leave (models have that too, apparently). Sure, we all know the trend of this decade is to relive those of the ‘90s, but this is unfounded! The sometimes model, Every Mother Counts founder, and 44 year-old mother of two was first selected to front the brand in 1988—a quarter century ago (damn, that is some impressive shit right there, Christy)—in an iconic campaign photographed by Irving Penn. Though her new shots won’t appear on billboards and in magazines until later this year, the resurgence of this super über-model made us reminisce about other stars who've stripped down in the name of of promoting skivvies (and some of their own personal assets). While quite possibly the Greatest Ad Ever—Marky Mark and Kate Moss embracing—was the first image to pop into our minds, there have been a handful of other delightful celebrippearances in barely-there underwear in the last quarter century. Take a look at our not-quite-SFW findings.

P.S. We’ve also noticed that a great rule of thumb for getting a fantastic and classy—not cheesy and slutty…well, maybe a bit slutty, but that’s all right—underwear ad is to shoot in black and white. Snapchat, take note and add some filters? Just a thought.

Oh, and there is also this:

You're welcome.

[1] Mark Wahlberg and Kate Moss for Calvin Klein, [2] Kate Moss for Calvin Klein, [3-5] Mark Wahlberg for Calvin Klein, [6-8] Christy Turlington for Calvin Klein, [9] Tyson Beckford for Polo Ralph Lauren, [10] Eva Herzigova for Wonderbra, [11,12] Cristiano Rinaldo for Emporio Armani, [13-15] David Beckham for Emporio Armani, [16] David Beckham for H&M, [17] Tom Hintnaus for Calvin Klein, [18, 19] Eva Mendes for Calvin Klein, [20, 21] Lara Stone for Calvin Klein, [22] Antonio Sabato Jr. for Calvin Klein, [23, 24] Djimon Hounsou, [25] Gisele Bundchen for Victoria's Secret, [26-28] Megan Fox for Emporio Armani, [29] Fredrik Ljungberg and Natalia Vodianova for Calvin Klein, [30] Natalia Vodianova for Calvin Klein, [31] Zoe Saldana for Calvin Klein.

Let’s Talk About It! JOIN IN
  • thesixthbeatle

    Love those old CK ads. And Im sure Im alone in this but I miss the higher waist that their knickers used to have!

  • KathS

    Lara Stone pregnant?!?! Did. not. know.

  • hellestorm

    shoot - I just ate a bag of chips and then you posted this... ugh.

  • Sally

    "POW!"
    So great.

  • loulou82

    oh Natalia. She was one of my favourite CK models.

  • amelia

    wow... thankyou for this ... those CK ads are just incredible, even now

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