Leave it to a Brit, once again, to produce an excellent makeup video. This time, however, the how-to comes not in the form of an application tutorial, but rather a makeup artist (Wayne Goss) offering tips and tricks for different eye shapes. “What is my eye shape?” you may ask. “Am I standard? Or maybe wide-set. No, my eyes are slightly hooded. Ahhhh! I don’t know!” Don’t panic!! Sit back and listen to Mr. Goss' charming voice and mild self-deprecation as he helps us to understand what type of eye makeup will enhance the natural beauty of your particular eye/lid shape.
In case you don't have time to watch the whole vid, here's our cheat sheet:
Standard Eye: You are pretty much #winning (to borrow a term from the once-crazier Charlie Sheen). Go ahead and do whatever you want with those suckers, while the less fortunate among us figure out how to maximize our beauty/hide our insecurities…
Natural Hooded Eye: You, too, are a fairly lucky lady and can handle almost any type of eye-shadow application. That said, Goss recommends shimmer shadows as the best way to open up a hooded eye.
Aged Hooded Eye: Unlike the [younger] version of this shape, a more mature hooded eye won't do well with metallics, as they draw attention to sagging. Instead, opt for a matte-finish shadow.
Close-Set Eyes: Avoid dark colors near the inside of the eye—instead, focus on the outer corners, pulling the colors away from the nose.
Wide-Set Eyes: You have the eyes of the near-perfect Kate Moss. Congratulations. For this type of eye, do the exact opposite of the above, applying darker colors on the inner corners, and pulling everything inwards, toward the nose.
Downturned Eyes: In the case of so-called 'droopy eyes' (though that sounds somewhat mean, no?), Goss advises to end your eyeliner application a bit before the outer corner of your eye, so as to avoid highlighting the 'sad' nature of the shape.
Deep-Set Eyes: Unless you’re doing a smoky eye, avoid dark shadow on the lid as it pulls the eye back even further. Try a light shimmer shadow instead.
Prominent Eyes: If you want to add a bit of subtly to your large eyes, contouring and matte shadows are your friend.
And remember, at the end of the day, do whatever you like with your eye-makeup application. If you find that dark shadow on the outer corners of your wide-set eyes makes you look like the bee's knees, go for it. Who are we (and Wayne) to say any different.
Daria Werbowy photographed by Victor Demarchelier for Stylist Magazine April 2013.